Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Citizenme app helps consumers to take control of personal data

New start-up Citizenme aims to put consumers in charge of their online personal data.

Citizenme : Marketing : Personal Data

Big Ideas

Bread & Butter and Seek Berlin spring/summer 2015 review

The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category.

Bread & Butter : Seek : Berlin

Big Ideas

Walmart gives female entrepreneurs the stamp of approval

The US retailer will stamp products made by female entrepreneurs with a Women-owned logo.

Empowering Women Together : Walmart : Fempreneurs

Big Ideas

Sotheby's and eBay join forces to live-stream online art auctions

The online retailer will stream auctions live from Sotheby's New York and accept bids from viewers around the world.

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.

Storytelling : Brand Experience : Apple

Big Ideas

Rustic retreat voted world's best hotel in Travel + Leisure awards

Readers of Travel + Leisure magazine have named the Triple Creek Ranch in Montana as their favourite hotel.

Travel + Leisure : Triple Creek Ranch : Luxury Travel

Big Ideas

Adidas launches first wearable fitness tracker

The miCoach Fit Smart will act as a fitness coach for consumers, according to the sports brand.

Adidas : Wearable Tech : Fitness Tracker

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.

Heritage : Filson : LVMH

Big Ideas

Summer Fancy Food Show 2014

More than 2,700 exhibitors from 49 countries gathered in New York to show off their latest specialist food creations at the largest Summer Fancy ...

Summer Fancy Food Show : Non-GMO : Body Temples

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...

Boomers : Basketball : Campaign

Big Ideas

Craft brewery to launch $120 bottle of truffle beer

A new Chicago microbrewery, the Moody Tongue Brewing Company, has launched a beer made with rare black truffles.

Craft Beer : Save Our Boozers : Chicago

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.

Cannes Lions : Cannes Lions 2014

Big Ideas

New Designers 2014

This year's New Designers show in London was a hotbed of graduate talent focusing on projects from a range of disciplines, including visual communi...

New Designers : Graduate Show : London

Big Ideas

Survey reveals internet access is the top concern for business travellers

A recent survey has found that the top hotel complaints among business travellers concern internet access and the ability to ch...

Hotels : Flytertalk : Frequent Business Traveler

Big Ideas

NPD study reveals rising sales of eyebrow make-up in the UK and US

UK and US sales of eyebrow make-up products have risen sharply, according to a new report.

Eyebrows : Growth : Cara Delevingne

Big Ideas

Ikea Russia innovates with gaming and Instagram campaigns

Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.

Ikea : Russia : Transmedia Futures

Big Ideas

New Designers 2014: Ones to Watch

This year in London, the UK's top graduate design talent focused on the home, production processes and playful interactions.

New Designers : Oliver Staiano : Nottingham Trent University

Big Ideas

Made in the USA movement gathers strength

US – Production of clothing and textiles in the US continues to gather pace in the second half of 2014, as costs rise in Asia and consumers ...

Walmart : USA : Initiative

Big Ideas

Young children expected to be key to Netflix growth

Netflix’s stock is on the rise, and with it predictions that children will be its next target demographic for growth.

Generation I : Gen I : Netflix

Big Ideas

British Airways blanket tracks passenger relaxation levels

In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.

British Airways : Happiness : Air Travel