Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
New app offers Instagram-like experience for children
Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.
Mind Candy
:
PopJam
:
Mobile Apps
Big Ideas
Selfridges launches men's personal shopping service
The London department store is revamping its menswear offer, including the introduction of a personal shopping service for men.
Menswear
:
Selfridges
:
Personal Shopper
Big Ideas
Meal-delivery service teams up with Jawbone to help consumers count calories
Meal-delivery service Munchery has announced a partnership with wearable technology brand Jawbone to create a seamless link between what people eat...
Munchery
:
Jawbone
:
Self Quantification
Big Ideas
Research explores why we ‘like’ causes on Facebook
A new study has revealed the wide range of motivations that can persuade users to ‘like’ social and humanitarian causes on Facebook.
Facebook
:
Humanitarian
:
Slacktivism
Big Ideas
Car marketing targets Athena Woman
American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.
Cars
:
Athena
:
Buick
Big Ideas
Millennials the more confident generation when it comes to wine
Millennials are more confident than older generations about their knowledge of wine, according to a new report.
Wine
:
Sparkling Wine
:
Uncorked Wine
Big Ideas
Citizenme app helps consumers to take control of personal data
New start-up Citizenme aims to put consumers in charge of their online personal data.
Citizenme
:
Marketing
:
Personal Data
Big Ideas
Bread & Butter and Seek Berlin spring/summer 2015 review
The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category.
Bread & Butter
:
Seek
:
Berlin
Big Ideas
Walmart gives female entrepreneurs the stamp of approval
The US retailer will stamp products made by female entrepreneurs with a Women-owned logo.
Empowering Women Together
:
Walmart
:
Fempreneurs
Big Ideas
Sotheby's and eBay join forces to live-stream online art auctions
The online retailer will stream auctions live from Sotheby's New York and accept bids from viewers around the world.
Big Ideas
Apple tops UK consumer poll for best storytelling brand
Consumers have named Apple as the best storytelling brand in the UK.
Storytelling
:
Brand Experience
:
Apple
Big Ideas
Rustic retreat voted world's best hotel in Travel + Leisure awards
Readers of Travel + Leisure magazine have named the Triple Creek Ranch in Montana as their favourite hotel.
Travel + Leisure
:
Triple Creek Ranch
:
Luxury Travel
Big Ideas
Adidas launches first wearable fitness tracker
The miCoach Fit Smart will act as a fitness coach for consumers, according to the sports brand.
Adidas
:
Wearable Tech
:
Fitness Tracker
Big Ideas
Heritage brands offer a new category for casual luxury buyers
Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.
Heritage
:
Filson
:
LVMH
Big Ideas
Summer Fancy Food Show 2014
More than 2,700 exhibitors from 49 countries gathered in New York to show off their latest specialist food creations at the largest Summer Fancy ...
Summer Fancy Food Show
:
Non-GMO
:
Body Temples
Big Ideas
Film short for Centrum shows how Flat Agers are on the ball
Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers
:
Basketball
:
Campaign
Big Ideas
Craft brewery to launch $120 bottle of truffle beer
A new Chicago microbrewery, the Moody Tongue Brewing Company, has launched a beer made with rare black truffles.
Craft Beer
:
Save Our Boozers
:
Chicago
Big Ideas
Cannes Lions 2014 Show Report Part 3
In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.
Cannes Lions
:
Cannes Lions 2014
Big Ideas
New Designers 2014
This year's New Designers show in London was a hotbed of graduate talent focusing on projects from a range of disciplines, including visual communi...
New Designers
:
Graduate Show
:
London
Big Ideas
Survey reveals internet access is the top concern for business travellers
A recent survey has found that the top hotel complaints among business travellers concern internet access and the ability to ch...
Hotels
:
Flytertalk
:
Frequent Business Traveler
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN