Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

New app offers Instagram-like experience for children

Big Ideas

New app offers Instagram-like experience for children

Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids. 
Mind Candy : PopJam : Mobile Apps
Selfridges launches men's personal shopping service

Big Ideas

Selfridges launches men's personal shopping service

The London department store is revamping its menswear offer, including the introduction of a personal shopping service for men. 
Menswear : Selfridges : Personal Shopper
Meal-delivery service teams up with Jawbone to help consumers count calories

Big Ideas

Meal-delivery service teams up with Jawbone to help consumers count calories

Meal-delivery service Munchery has announced a partnership with wearable technology brand Jawbone to create a seamless link between what people eat...
Munchery : Jawbone : Self Quantification
Research explores why we ‘like’ causes on Facebook

Big Ideas

Research explores why we ‘like’ causes on Facebook

A new study has revealed the wide range of motivations that can persuade users to ‘like’ social and humanitarian causes on Facebook.
Facebook : Humanitarian : Slacktivism
Car marketing targets Athena Woman

Big Ideas

Car marketing targets Athena Woman

American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.
Cars : Athena : Buick
Millennials the more confident generation when it comes to wine

Big Ideas

Millennials the more confident generation when it comes to wine

Millennials are more confident than older generations about their knowledge of wine, according to a new report.
Wine : Sparkling Wine : Uncorked Wine
Citizenme app helps consumers to take control of personal data

Big Ideas

Citizenme app helps consumers to take control of personal data

New start-up Citizenme aims to put consumers in charge of their online personal data.
Citizenme : Marketing : Personal Data
Bread & Butter and Seek Berlin spring/summer 2015 review

Big Ideas

Bread & Butter and Seek Berlin spring/summer 2015 review

The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category. 
Bread & Butter : Seek : Berlin
Walmart gives female entrepreneurs the stamp of approval

Big Ideas

Walmart gives female entrepreneurs the stamp of approval

The US retailer will stamp products made by female entrepreneurs with a Women-owned logo.
Empowering Women Together : Walmart : Fempreneurs
Sotheby's and eBay join forces to live-stream online art auctions

Big Ideas

Sotheby's and eBay join forces to live-stream online art auctions

The online retailer will stream auctions live from Sotheby's New York and accept bids from viewers around the world.
Apple tops UK consumer poll for best storytelling brand

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.
Storytelling : Brand Experience : Apple
Rustic retreat voted world's best hotel in Travel + Leisure awards

Big Ideas

Rustic retreat voted world's best hotel in Travel + Leisure awards

Readers of Travel + Leisure magazine have named the Triple Creek Ranch in Montana as their favourite hotel.
Travel + Leisure : Triple Creek Ranch : Luxury Travel
Adidas launches first wearable fitness tracker

Big Ideas

Adidas launches first wearable fitness tracker

The miCoach Fit Smart will act as a fitness coach for consumers, according to the sports brand. 
Adidas : Wearable Tech : Fitness Tracker
Heritage brands offer a new category for casual luxury buyers

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.
Heritage : Filson : LVMH
Summer Fancy Food Show 2014

Big Ideas

Summer Fancy Food Show 2014

More than 2,700 exhibitors from 49 countries gathered in New York to show off their latest specialist food creations at the largest Summer Fancy ...
Summer Fancy Food Show : Non-GMO : Body Temples
Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers : Basketball : Campaign
Craft brewery to launch $120 bottle of truffle beer

Big Ideas

Craft brewery to launch $120 bottle of truffle beer

A new Chicago microbrewery, the Moody Tongue Brewing Company, has launched a beer made with rare black truffles.
Craft Beer : Save Our Boozers : Chicago
Cannes Lions 2014 Show Report Part 3

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional. 
Cannes Lions : Cannes Lions 2014
New Designers 2014

Big Ideas

New Designers 2014

This year's New Designers show in London was a hotbed of graduate talent focusing on projects from a range of disciplines, including visual communi...
New Designers : Graduate Show : London
Survey reveals internet access is the top concern for business travellers

Big Ideas

Survey reveals internet access is the top concern for business travellers

A recent survey has found that the top hotel complaints among business travellers concern internet access and the ability to ch...
Hotels : Flytertalk : Frequent Business Traveler
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