Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Metaphysical Retail

In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that...

Big Ideas

AT Kearney predicts the future of retail is phygital

The future of retail remains predominantly phygital, according to a new report by AT Kearney. While bricks-and-mortar locations are where consumer...

Omnichannel : AT Kearney : Physical Stores

Big Ideas

New York store creates customised 3D-printed headphones

High-end headphones start-up Normal is bringing 3D printing to consumers at a new store in Manhattan’s Chelsea neighbourhood.

Normal : 3D Printing : Headphones

Big Ideas

US start-up Sproutling to sell wearable baby monitor

The Sproutling Baby Monitor will use infant-friendly wearable technology to track babies’ wellbeing.

Sproutling Baby Monitor : Wearable Technology : Smartphone

Big Ideas

Historic hotel offers guests a 21st-century Google Glass experience

LeDomaine is Europe’s first hotel to provide guests with Google Glass.

Google Glass : Wearable Technology : Luxury Travel

Big Ideas

Almost half of Americans seek out organic food

In the US, 45% of people report actively trying to include organic items in their diet, according to a survey by Gallup.

Organic : Gallup : Food

Big Ideas

Virtual reality headset calms patient during operation

A private hospital in Spain has trialled new virtual reality software to relax a person undergoing surgery.

Oculus Rift : Medical Care : Medicine

Big Ideas

Ethical foodie development comes to Le Marais in Paris

An area north of trendy Paris district Le Marais is being transformed into a centre for high-quality, ethically sourced food.

La Jeune Rue : Ballon Air De Paris : Le Marais

Big Ideas

Manhattan hotel creates travel package for childless women

The Westin New York Grand Central has launched a three-day travel package aimed at women who don’t have children.

No-Mos : Melanie Notkin : Childless

Big Ideas

Russian designers offer beer drinkers access to free films on tap

New technology lets users access a free film on a mobile device by tapping it with a beer bottle.

Heads And Hands : Grolsch : Packaging

Big Ideas

Swash offers ironing-free option for home laundering

Procter & Gamble and Whirlpool have created a home garment care system that looks like a Keurig or Nespresso coffee-brewing system.

P&G : Whirlpool : Swash

Big Ideas

New on-screen technology compensates for vision defects

Researchers have developed digital display technology that corrects for vision defects by manipulating pixels on-screen.

MIT Media Lab : Smartphones : Vision

Big Ideas

Opera house eyes younger audience with Google Glass live streaming

An Italian opera house has collaborated with Google Glass to offer a unique perspective of the art form.

Google Glass : Teatro Lirico Di Cagliari : Opera

Big Ideas

London’s first steam-only restaurant opens on Baker Street

That’s Vapore restaurant is bucking fast food conventions to serve a raft of health-conscious, time-poor consumers.

That's Vapore : Steam : Health

Big Ideas

Flexitarianism gaining ground as consumers turn away from meat

Consumers are increasingly opting for a Flexitarian lifestyle, reducing their meat intake rather than completely eliminating it from their diets.

Flexitarian : Diet : Flexitarianism

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.

Rolls-Royce : Automotive : Luxury

Big Ideas

YSL Beauty launches foundation inspired by space technology

Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...

YSL : Foundation : Space-age

Big Ideas

McDonald’s courts Millennials with personalised experiences

McDonald’s has moved to make its products more individual.

McDonald's : Millennials : Fast Food

Big Ideas

Japanese fashion brand trials virtual changing room

Japanese fashion brand Urban Research has trialled a virtual changing room pop-up kiosk in Tokyo.

Tokyo : Endless Aisles : Virtual Changing Room

Big Ideas

New job search tool matches applicants with company culture

Good.Co is a new job search tool that offers an alternative to scouring LinkedIn or Monster, and teaches you about yourself to help you find ...

Good.Co : Millennials : Jobs