Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
Gen Z’s Mall Revival
The Bromeopathy Market
Gen Z in Indonesia
Sake breweries venture west in a bid to preserve their heritage

Big Ideas

Sake breweries venture west in a bid to preserve their heritage

Sake breweries are looking for ways to increase exports to the West to keep their local businesses alive.
Sake : Japan : Drink Consumption
Economic growth in Africa presents opportunities for entrepreneurs

Big Ideas

Economic growth in Africa presents opportunities for entrepreneurs

Despite a lack of access to training and investment, the opportunities for entrepreneurship in Africa are increasing. 
Africa : Botswana : Gallup
New online marketplace celebrates local producers in the US

Big Ideas

New online marketplace celebrates local producers in the US

Online marketplace MadeClose aims to celebrate American manufacturers in the US.
MadeClose : Online Marketplace : Made In USA
Yoox joins forces with WeChat for m-commerce push

Big Ideas

Yoox joins forces with WeChat for m-commerce push

Shopping for luxury brands online has become more personal thanks to a new global partnership between Yoox Group and instant messaging service We...
Yoox : WeChat : Social Commerce
Aldi releases own-brand smartphone for £80

Big Ideas

Aldi releases own-brand smartphone for £80

The German budget supermarket chain has introduced a low-cost Android smartphone.
Aldi : Android Smartphone : Medion Life E4001
Dashboard device brings smartphone apps to your windscreen

Big Ideas

Dashboard device brings smartphone apps to your windscreen

San Francisco start-up Navdy has announced a dashboard-mounted projection device that is being compared to Google Glass for the car.
Connected Car : Projection : HUD
Metaphysical Retail

Markets

Metaphysical Retail

In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that...
Metaphysical Retail : Occult Retail : Jewellery
AT Kearney predicts the future of retail is phygital

Big Ideas

AT Kearney predicts the future of retail is phygital

The future of retail remains predominantly phygital, according to a new report by AT Kearney. While bricks-and-mortar locations are where consumer...
Omnichannel : AT Kearney : Physical Stores
New York store creates customised 3D-printed headphones

Big Ideas

New York store creates customised 3D-printed headphones

High-end headphones start-up Normal is bringing 3D printing to consumers at a new store in Manhattan’s Chelsea neighbourhood.
Normal : 3D Printing : Headphones
US start-up Sproutling to sell wearable baby monitor

Big Ideas

US start-up Sproutling to sell wearable baby monitor

The Sproutling Baby Monitor will use infant-friendly wearable technology to track babies’ wellbeing. 
Sproutling Baby Monitor : Wearable Technology : Smartphone
Historic hotel offers guests a 21st-century Google Glass experience

Big Ideas

Historic hotel offers guests a 21st-century Google Glass experience

LeDomaine is Europe’s first hotel to provide guests with Google Glass.
Google Glass : Wearable Technology : Luxury Travel
Almost half of Americans seek out organic food

Big Ideas

Almost half of Americans seek out organic food

In the US, 45% of people report actively trying to include organic items in their diet, according to a survey by Gallup.
Organic : Gallup : Food
Virtual reality headset calms patient during operation

Big Ideas

Virtual reality headset calms patient during operation

A private hospital in Spain has trialled new virtual reality software to relax a person undergoing surgery.
Oculus Rift : Medical Care : Medicine
Ethical foodie development comes to Le Marais in Paris

Big Ideas

Ethical foodie development comes to Le Marais in Paris

An area north of trendy Paris district Le Marais is being transformed into a centre for high-quality, ethically sourced food.
La Jeune Rue : Ballon Air De Paris : Le Marais
Manhattan hotel creates travel package for childless women

Big Ideas

Manhattan hotel creates travel package for childless women

The Westin New York Grand Central has launched a three-day travel package aimed at women who don’t have children.
No-Mos : Melanie Notkin : Childless
Russian designers offer beer drinkers access to free films on tap

Big Ideas

Russian designers offer beer drinkers access to free films on tap

New technology lets users access a free film on a mobile device by tapping it with a beer bottle.
Heads And Hands : Grolsch : Packaging
Swash offers ironing-free option for home laundering

Big Ideas

Swash offers ironing-free option for home laundering

Procter & Gamble and Whirlpool have created a home garment care system that looks like a Keurig or Nespresso coffee-brewing system.
P&G : Whirlpool : Swash
New on-screen technology compensates for vision defects

Big Ideas

New on-screen technology compensates for vision defects

Researchers have developed digital display technology that corrects for vision defects by manipulating pixels on-screen.
MIT Media Lab : Smartphones : Vision
Opera house eyes younger audience with Google Glass live streaming

Big Ideas

Opera house eyes younger audience with Google Glass live streaming

An Italian opera house has collaborated with Google Glass to offer a unique perspective of the art form. 
Google Glass : Teatro Lirico Di Cagliari : Opera
London’s first steam-only restaurant opens on Baker Street

Big Ideas

London’s first steam-only restaurant opens on Baker Street

That’s Vapore restaurant is bucking fast food conventions to serve a raft of health-conscious, time-poor consumers.
That's Vapore : Steam : Health
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