Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

London Design Festival 2014 Preview

Now established as the leading event in the global design calendar, London Design Festival 2014 promises once again to excite visitors with t...

Big Ideas

Americans increasingly believe in the power of superfoods

US – Several years after kale was identified as a superfood, figures suggest that Americans have developed a quasi-religious faith in the power of ...

Kale : Body Temples : Nutrition

Big Ideas

Tesco and Coca-Cola tackle recycling reluctance

Tesco and Coca-Cola Enterprises have launched an initiative to alleviate the green fatigue that is discouraging consumers from eco-concerns.

Recycling Is The Answer : Nick Brown : CCE

Big Ideas

More US meals eaten alone than with company

More than half (57%) of meals in the US are consumed alone, according to new research.

Singleton Tsunami : Singles Rising : Solo Singles

Big Ideas

Hidden Mode helps Hike become fastest-growing app in India

Messenger app with privacy setting becomes the fastest-growing app in India.

Hike : Messenger : India

Big Ideas

Barclays announces plans to launch finger-vein recognition readers

Barclays will launch biometric finger-vein readers for corporate customers in 2015, and hopes to roll out the technology to general account-holders...

Barclays : Biometrics : Banking

Big Ideas

Smartphone users aged over 55 rarely download apps

Baby Boomers are adopting smartphones at a rapid rate, but leaving apps behind.

Smartphones : Apps : Flat Agers

Big Ideas

New cookbook casts the kitchen as a neuropharmacy

A Michelin-starred chef presents food as a path to mental and physical wellbeing.

Food Futures : Cookbooks : Health Foods

Big Ideas

McDonald’s accepts festival rubbish as payment

McDonald’s in Sweden has turned music festival rubbish into treasure for both the brand and its customers.

McDonald's : Recycling : Currency

Big Ideas

Could maple sap be the new coconut water?

Maple. is a new brand offering maple water – pure tree sap – to US consumers.

Health Drinks : Body Temples : Maple Water

Big Ideas

UK consumers remain sceptical about the connected home

Consumers in the UK are not convinced that smart home technology is worth the extra cost, according to a new survey.

Internet Of Things : Connected Home : Smart Home

Big Ideas

Royal Caribbean International launches smart ship

Royal Caribbean International is positioning its newest ship, Quantum of the Seas, as the first smart ship, with wifi, RFID technology and even ro...

Cruise : Royal Caribbean International : Quantum Of The Seas

Big Ideas

Wearable technology line brings fashion to the fore

At New York Fashion Week, accessible luxury designer Rebecca Minkoff will introduce a fashion-forward line of wearable technology accessories.

NYFW : Accessories : Wearable Technology

Big Ideas

Shopping mall pairs with website on one-day pop-up shop

The largest shopping mall developer in the US is working with fashion and style website Refinery29 on a series of pop-up stores.

Pop-up : Shopping Malls : Big Box Retail

Big Ideas

Food pearl technology makes debut at Whole Foods

WikiPearls are coming to the US’s most famous health food retailer via Stonyfield Farms.

WikiPearl : Food Packaging : Natural Foods

Big Ideas

New unisex bracelet doubles as wearable phone charger

The QBracelet by US start-up QDesigns will charge devices to up to 60% of full battery power.

QDesigns : QBracelet : Wearable Technology

Big Ideas

Los Angeles art museum makes a splash on Snapchat

The Los Angeles County Museum of Art has taken to the popular social media site with humour and aplomb.

LACMA : Art : Museums

Big Ideas

Payments start-up embraces crypto-currencies with new card

A new debit card is enabling people to pay with Bitcoin, regular money and loyalty points.

Cryptocurrency : Shift : Loyalty

Big Ideas

Fast food chain Loco’l aims to improve low-income diets

Los Angeles chef Roy Choi and partner Daniel Patterson will launch Loco’l, a fast food chain serving ‘real food’ at a low price point.

Roy Choi : Fast Food : Los Angeles

Big Ideas

US billboards get a cultural makeover

Projects across the US are turning billboards into canvasses for art, repurposing one of the most commercial forms of media as a space for culture.

Billboards : Outdoor Advertising : Art