Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Financial institutions fail to resonate with Millennial consumers

The financial services sector is failing to win the hearts and minds of Millennials, according to a new study.

Finance : Banking : Millennials

Big Ideas

New app offers curated maps of city hotspots with recommendations

Location discovery app Favd has launched a series of curated maps timed to coincide with major fashion weeks.

Favd : Location App : Travel App

Big Ideas

New bio-reactive packaging could replace sell-by dates

Bump Mark is a bio-reactive patch on food packaging that lets consumers feel when their perishables have expired.

Access For All : Food Packaging : Bump Mark

Big Ideas

New York Fashion Week spring/summer 2015: Retail and innovation

New York Fashion Week is about more than just the catwalk. LS:N Global looks at the week’s innovation highlights beyond the runways.

NYFW : New York Fashion Week : Gareth Pugh

Big Ideas

New online service offers helps with life’s difficult decisions

A website launched this month aims to improve personal decision-making.

Cloverpop App : Decision Making : Erik Larson

Big Ideas

Social media fuels debate in Scottish independence referendum

The Scottish independence referendum prompted a high level of social media engagement.

Twitter : Facebook : Scottish Independence Referendum

Big Ideas

Motorola moves into hearables market with wireless ear bud

The new Moto Hint lets users access their phone’s functionality simply by speaking.

Motorola : Hearables : Wearable Tech

Big Ideas

IBM launches service to help businesses understand their data

The computer company says the Watson Analytics service will simplify data analysis for businesses.

IBM : Big Data : Watson Analytics

Big Ideas

Mexico City plans to build a new $9bn sustainable airport

Mexico City has announced plans for a new sustainable airport that will also be one of the world’s largest.

Mexico City : New Air Hubs : Sustainability

Big Ideas

Generation X fares better than others in post-recession climate

US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...

Gen X : Generation X : Consumer Futures

Big Ideas

Apple’s venture into e-banking could change mobile payments

US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.

Apple : NFC Payment : Mobile Payments

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...

NYFW : EBay : Pinterest

Big Ideas

Travel brand Kuoni opens experiential travel store in UK shopping centre

UK – Luxury travel brand Kuoni has opened a new experiential travel store in the Platinum Mall at the intu MetroCentre, Gateshead.

Kuoni : Experiential Retail : Convergence Retail

Big Ideas

Research claims that Spiral of Silence exists on social media

Study discovers that social media does not encourage users to voice opinions.

Spiral Of Silence : Pew Research Center : Social Media

Big Ideas

US teenagers are rejecting fashion retail for technology

American teenagers are choosing techology over fashion items.

Piper Jaffray Survery : Teens And Tech : Abercrombie & Fitch

Big Ideas

Beauty brand Geneu introduces bespoke DNA-based beauty service

Beauty brand Geneu has launched U+, a new bespoke skincare service that uses DNA testing to match consumers with products that suit their skin type.

Digital Beauty : DNA Testing : Geneu

Big Ideas

Digitisation of payments in developing world is key to economic inclusion

The digitisation of payments in the developing world will transform the speed with which G20 goals can be reached, according to a major report by t...

Cashless Payments : Digital Payments : Developing World

Big Ideas

Dyson to launch a smart, robotic vacuum cleaner in 2015

UK – Early feminists dreamed of a world in which devices – not women – would scrub and clean floors all day. This week, vacuum cleaner king Dyson h...

Dyson : Internet Of Things : Awakening Tech

Big Ideas

Digital art service streams exhibitions directly onto living room walls

Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.

Art : Acne : Subscription

Big Ideas

Starbucks and KFC respond to foodie revolution with up-market options

UK/US – Starbucks and KFC have both announced new concepts designed to revitalise their old formats and bring a touch of gourmet to casual caf...

KFC : Starbucks : Fast Food