Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Sacred Sojourns

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

The Sexuwellness Men’s Market

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Cortisol Control

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

More than half of UK consumers research online before shopping

Big Ideas

More than half of UK consumers research online before shopping

More than half of British consumers now check the internet before heading to the shops, according to a new survey from Nielsen.

Nielsen : E-commerce : Retail

Cars and computers among fastest-growing e-commerce products

Big Ideas

Cars and computers among fastest-growing e-commerce products

Sales of motoring-related items are surging online, but clothes, hotel bookings and airline tickets continue to dominate e-commerce, according to a...

Auto : Online Retail : E-commerce

World Retail Congress 2014 Preview

Big Ideas

World Retail Congress 2014 Preview

Understanding the Millennial consumer and finding a fresh voice in retail will be two of the main themes at this year’s World Retail Congress (WRC)...

World Retail Congress : Paris : World Retail Congress 2014

More young Americans have read a book in past year than those over 30

Big Ideas

More young Americans have read a book in past year than those over 30

More US Millennials have read a book in the past year than older Americans, according to a new study from Pew Research Center.

Books : Reading : Print Media

London Design Festival 2014: 10 of the Best

Big Ideas

London Design Festival 2014: 10 of the Best

Incorporating new design districts and installations in public spaces, the 12th edition of London Design Festival featured a range of n...

LDF 2014 : Victoria And Albert Museum : Brompton Design District

New study shows more than half of UK gamers are women

Big Ideas

New study shows more than half of UK gamers are women

Female gamers now account for 52% of the UK’s gaming audience, a new study of British gaming habits has found.

Gamification : The Athena Woman : Athena Woman

Financial institutions fail to resonate with Millennial consumers

Big Ideas

Financial institutions fail to resonate with Millennial consumers

The financial services sector is failing to win the hearts and minds of Millennials, according to a new study.

Finance : Banking : Millennials

New app offers curated maps of city hotspots with recommendations

Big Ideas

New app offers curated maps of city hotspots with recommendations

Location discovery app Favd has launched a series of curated maps timed to coincide with major fashion weeks.

Favd : Location App : Travel App

New bio-reactive packaging could replace sell-by dates

Big Ideas

New bio-reactive packaging could replace sell-by dates

Bump Mark is a bio-reactive patch on food packaging that lets consumers feel when their perishables have expired.

Access For All : Food Packaging : Bump Mark

New York Fashion Week spring/summer 2015: Retail and innovation

Big Ideas

New York Fashion Week spring/summer 2015: Retail and innovation

New York Fashion Week is about more than just the catwalk. LS:N Global looks at the week’s innovation highlights beyond the runways.

NYFW : New York Fashion Week : Gareth Pugh

New online service offers helps with life’s difficult decisions

Big Ideas

New online service offers helps with life’s difficult decisions

A website launched this month aims to improve personal decision-making.

Cloverpop App : Decision Making : Erik Larson

Social media fuels debate in Scottish independence referendum

Big Ideas

Social media fuels debate in Scottish independence referendum

The Scottish independence referendum prompted a high level of social media engagement.

Twitter : Facebook : Scottish Independence Referendum

Motorola moves into hearables market with wireless ear bud

Big Ideas

Motorola moves into hearables market with wireless ear bud

The new Moto Hint lets users access their phone’s functionality simply by speaking.

Motorola : Hearables : Wearable Tech

IBM launches service to help businesses understand their data

Big Ideas

IBM launches service to help businesses understand their data

The computer company says the Watson Analytics service will simplify data analysis for businesses.

IBM : Big Data : Watson Analytics

Mexico City plans to build a new $9bn sustainable airport

Big Ideas

Mexico City plans to build a new $9bn sustainable airport

Mexico City has announced plans for a new sustainable airport that will also be one of the world’s largest.

Mexico City : New Air Hubs : Sustainability

Generation X fares better than others in post-recession climate

Big Ideas

Generation X fares better than others in post-recession climate

US – American ThirtyfiveUps are the only generation to have become richer since the recession, suggest new findings published in the Federal Rese...

Gen X : Generation X : Consumer Futures

Apple’s venture into e-banking could change mobile payments

Big Ideas

Apple’s venture into e-banking could change mobile payments

US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.

Apple : NFC Payment : Mobile Payments

eBay creates shoppable hub for global fashion weeks

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...

NYFW : EBay : Pinterest

Big Ideas

Travel brand Kuoni opens experiential travel store in UK shopping centre

UK – Luxury travel brand Kuoni has opened a new experiential travel store in the Platinum Mall at the intu MetroCentre, Gateshead.

Kuoni : Experiential Retail : Convergence Retail

Research claims that Spiral of Silence exists on social media

Big Ideas

Research claims that Spiral of Silence exists on social media

Study discovers that social media does not encourage users to voice opinions.

Spiral Of Silence : Pew Research Center : Social Media

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