Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Jacket improves blood circulation and cell recovery

Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.

Big Ideas

Consumers willing to trade data using social logins if they are compensated

Data consulting firm Gigya has released a report showing that social logins are becoming more popular among consumers.

Gigya : Data Privacy : Social Media

Big Ideas

World Retail Congress 2014: Overview Part 2

The theme may have been retail in an era of disruption, but old-fashioned values dominated the discussions at World Retail Congress 2014.

Phygital : Omnichannel : Ecommerce

Big Ideas

Smart car campaign encourages safety with dancing pedestrian crossing lights

As part of its new What Are You For? advertising campaign, automobile company Smart has developed a dancing pedestrian crossing light to ...

Smart : Interactive Traffic Light : Portugal

Communities

The New Value-seekers

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...

Collaborative Economy : EatWith : Smartphones

Communities

The Identity Sharders

In the age of social media, the injunction to just be yourself has taken on a new meaning. People are adopting multiple identities and reaching ne...

Social Media : Facebook : Instagram

Big Ideas

Sports app allows fans worldwide to show their support

The new Fanmodeapp enables the world’s sports fans to get behind their team no matter where they are watching.

Fanmode : Apps : Sports

Big Ideas

Amazon UK and John Lewis among elite brands in Internet Retailing Top 500

Argos, House of Fraser and Marks & Spencer completed the top five internet retailers in 2014, as ranked by Internet Retailing magazine.

Internet Retailing Conference 2014 : Omni-Channel Retail : E-commerce

Big Ideas

Nearly half of Britons are interested in virtual retail

A new survey reveals that British consumers are interested in the future of virtual reality retail.

Awakening Tech : Virtual Retail : The Future Laboratory

Big Ideas

Brands work on new sustainable platform for Millennials

Collectively.org is a new platform on sustainability geared towards motivating Millennials to action.

The Anarconomy Decade : Unilever : Brandstanding

Big Ideas

Half of Millennials see positive impact of social media on day-to-day interactions

Half of Millennials (50%) think that increased use of internet and social media have led people to be more playful, imaginative and creative in day...

Millennials : Social Media : Interactions

Big Ideas

Growth in connected car market could change the ownership model

Connected car technologies will disrupt the automotive industry until 2020 and beyond, according to a new report by consulting firm McKinsey ...

McKinsey : Connected Car : Self-driving Car

Big Ideas

Study shows younger consumers are less trusting of social media profiles

Some 60% of Britons believe people tend to exaggerate on their social media profiles, according to a new study by The Future Laboratory.

The Future Laboratory : Young Millennials : Social Media

Big Ideas

US female entrepreneurs have a strong sense of purpose

A wellbeing index has found that American female business owners have a strong sense of purpose.

Gallup-Healthways Well-Being Index : Entrepreneurs : Purpose Well-being

Big Ideas

The future of beauty personalisation is in the laboratory

British beauty consumers are turning to the science lab to create personalised beauty products. A new study by market research firm Canadean reveal...

Lab : Personalisation : Laboratory

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...

World Retail Congress 2014 : Millennials : Mobile Payments

Markets

The Future Workplace

A new report by The Future Laboratory for financial protection provider Unum explores the future of the workplace, touching on themes of agelessnes...

The Future Laboratory : Mindfulness : Workplace

Big Ideas

New app lets patients obtain acne treatment via their mobiles

Spruce is a new healthcare app that enables patients with acne to receive medical advice and treatment via their mobiles.

Spruce : Health Apps : Acne

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Big Ideas

Boutiques share local travel tips on app by Farfetch

Retailer Farfetch has launched Farfetch Discover, a new mobile app that offers city guides based on the insights of its global community of fashion...

Farfetch Discover : Travel Guide : Mobile