Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Big Ideas

The future of beauty personalisation is in the laboratory

British beauty consumers are turning to the science lab to create personalised beauty products. A new study by market research firm Canadean reveal...

Lab : Personalisation : Laboratory

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...

World Retail Congress 2014 : Millennials : Mobile Payments

Markets

The Future Workplace

A new report by The Future Laboratory for financial protection provider Unum explores the future of the workplace, touching on themes of agelessnes...

The Future Laboratory : Mindfulness : Workplace

Big Ideas

New app lets patients obtain acne treatment via their mobiles

Spruce is a new healthcare app that enables patients with acne to receive medical advice and treatment via their mobiles.

Spruce : Health Apps : Acne

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Big Ideas

Boutiques share local travel tips on app by Farfetch

Retailer Farfetch has launched Farfetch Discover, a new mobile app that offers city guides based on the insights of its global community of fashion...

Farfetch Discover : Travel Guide : Mobile

Big Ideas

Lululemon plans menswear store in New York

Activewear brand Lululemon will open its first stand-alone men’s store in Soho, New York.

Lululemon Athletica : New York : Menswear

Big Ideas

British Millennials interested in technology that helps them disconnect

A new study by The Future Laboratory has found that Millennials are the generation most eager to use technology to cut down on digital distractions.

Awakening Tech : The New Sublimity : Digital Detox

Big Ideas

European start-up offers doctors’ consultations via an app

Polish start-up Telemedi.co offers round-the-clock remote consultations with doctors.

Intuitive Futures : Medical Care : Health

Big Ideas

Social network connects Marriott guests in hotel lobbies

Six Degrees is a new social network by Marriott Hotels designed to connect guests in its lobbies.

Marriott : Hotels : Travel Tech

Big Ideas

Foldable cardboard carrier enables cyclists to shop more easily

A cardboard cargo carrier for bicycles makes impromptu shopping easier.

Transport : Packtasche : Design

Big Ideas

London Design Festival 2014: Ones To Watch

With the focus on experimental processes and innovative materials, London Design Festival is one of the best events for spotting emerging talent....

Furniture : Kim Thome : Leah Jensen

Big Ideas

Ad-free social network catches on with consumers

Ello is a minimalist, ad-free social network that is attracting thousands of requests for its invitation-only beta site.

The Dawn Of The Mega-systems : Social Networking : Facebook

Big Ideas

Almost one-third of Millennials worldwide are cynical about brand marketing

Almost one-third of Millennials are sceptical about the way in which brands target them with marketing, according to a new global study commis...

Millennials : Attitudes : Recession

Big Ideas

World Retail Congress 2014: Amazon tops Retail Proposition Index

Bricks-and-mortar retailers are learning lessons from Amazon, according to the fifth annual Retail Proposition Index, unveiled at the World Retail ...

Amazon : Retail Proposition Index : World Retail Congress

Big Ideas

Italian resort builds the world’s deepest swimming pool

The 40-metre deep Y-40 Deep Joy is filled with thermal spa water and can accommodate scuba divers.

Y-40 The Deep Joy : Hotel Millepini Terne : Wowtels

Big Ideas

World Retail Congress 2014: Singapore leads in digital readiness

Singapore and Sweden are the most digitally developed countries in the world, according to a new study unveiled at the 2014 World Retail Congress.

World Retail Congress 2014 : MasterCard : Digital Growth

Big Ideas

New digital science game emphasises deep learning and sophisticated game play

California start-up Galxyz is rethinking the online science learning game for Generation I.

Galxyz : Education : Gaming

Big Ideas

Brazilian fashion brand brings the Facebook ‘like’ to printed page

Brazilian fast fashion brand C&A has launched a new interactive advertising campaign that enables consumers to ‘like’ products on Facebook throug...

Brazil : C&A : Advertising

Big Ideas

Facebook tests new feature that deletes content after a set time

Facebook is testing a new feature that lets users schedule content to be deleted after a certain time.

Facebook : SnapChat : Ephermeral