Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Ritz-Carlton Washington DC lets guests swap charity work for hotel perks

The Ritz-Carlton Washington DC has offered its guests the opportunity to give back to the local community with its Do Good, Feel Good package.

Ritz-Carlton : DC Central Kitchen : Smart Philanthropy

Big Ideas

Most American mothers feel stressed and money is the main reason

Most mothers in the US are feeling stressed, according to a new study by Ipsos Public Affairs.

Stress Is The New Fat : Mothers : Stress

Big Ideas

Advertising agency staff trial beacon-driven loyalty app

Beacon technology has taken a step closer towards the mainstream after advertising agency Cheil UK unveiled its app Cheil Break, which is trialling...

Chiel UK : Beacon Retail : Cafés

Big Ideas

Unilever urges consumers to trade waste bottles for phone credit

To promote the launch of its Seda Recarga Natural line of shampoo, Unilever built a machine that encourages Brazilian commuters to trade used bot...

Brazil : Ethical Consumption : Vending Machine

Big Ideas

New projection system transforms any room into interactive game

A team at Microsoft Research has developed RoomAlive, a system of projectors and mapping software that transforms any room into an interactive game.

RoomAlive : Microsoft Research : Gaming

Big Ideas

Dutch Design Week 2014: Preview

Every year in October, Dutch Design Week turns the small town of Eindhoven into a hub of innovation and creative energy. In anticipation of its 1...

Design Academy Eindhoven : Dutch Invertuals : TAC

Big Ideas

Jacket improves blood circulation and cell recovery

Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.

Isaora : Microlight IR Down Jacket : ThermaDown

Big Ideas

Consumers willing to trade data using social logins if they are compensated

Data consulting firm Gigya has released a report showing that social logins are becoming more popular among consumers.

Gigya : Data Privacy : Social Media

Big Ideas

World Retail Congress 2014: Overview Part 2

The theme may have been retail in an era of disruption, but old-fashioned values dominated the discussions at World Retail Congress 2014.

Phygital : Omnichannel : Ecommerce

Big Ideas

Smart car campaign encourages safety with dancing pedestrian crossing lights

As part of its new What Are You For? advertising campaign, automobile company Smart has developed a dancing pedestrian crossing light to ...

Smart : Interactive Traffic Light : Portugal

Communities

The New Value-seekers

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...

Collaborative Economy : EatWith : Smartphones

Communities

The Identity Sharders

In the age of social media, the injunction to just be yourself has taken on a new meaning. People are adopting multiple identities and reaching ne...

Social Media : Facebook : Instagram

Big Ideas

Sports app allows fans worldwide to show their support

The new Fanmodeapp enables the world’s sports fans to get behind their team no matter where they are watching.

Fanmode : Apps : Sports

Big Ideas

Amazon UK and John Lewis among elite brands in Internet Retailing Top 500

Argos, House of Fraser and Marks & Spencer completed the top five internet retailers in 2014, as ranked by Internet Retailing magazine.

Internet Retailing Conference 2014 : Omni-Channel Retail : E-commerce

Big Ideas

Nearly half of Britons are interested in virtual retail

A new survey reveals that British consumers are interested in the future of virtual reality retail.

Awakening Tech : Virtual Retail : The Future Laboratory

Big Ideas

Brands work on new sustainable platform for Millennials

Collectively.org is a new platform on sustainability geared towards motivating Millennials to action.

The Anarconomy Decade : Unilever : Brandstanding

Big Ideas

Half of Millennials see positive impact of social media on day-to-day interactions

Half of Millennials (50%) think that increased use of internet and social media have led people to be more playful, imaginative and creative in day...

Millennials : Social Media : Interactions

Big Ideas

Growth in connected car market could change the ownership model

Connected car technologies will disrupt the automotive industry until 2020 and beyond, according to a new report by consulting firm McKinsey ...

McKinsey : Connected Car : Self-driving Car

Big Ideas

Study shows younger consumers are less trusting of social media profiles

Some 60% of Britons believe people tend to exaggerate on their social media profiles, according to a new study by The Future Laboratory.

The Future Laboratory : Young Millennials : Social Media

Big Ideas

US female entrepreneurs have a strong sense of purpose

A wellbeing index has found that American female business owners have a strong sense of purpose.

Gallup-Healthways Well-Being Index : Entrepreneurs : Purpose Well-being