Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Mozilla Foundation launches Appmaker

Mozilla Foundation, a non-profit arm of Mozilla Firefox, is launching Appmaker, part of a new range of tools to empower internet users around the...

Mozilla Foundation : App Maker : New Emerging Affluents

Big Ideas

Poundland launches own-brand beauty range

Discount store Poundland has announced plans to introduce its own beauty range, launching in stores from October 2014.

Poundland : Budget : Price-conscious

Big Ideas

Start-up aims to connect emerging markets to internet

Outernet is a global broadcast data start-up that plans to address the fact that about two-thirds of the world’s population still lacks internet ...

Outernet : The Dawn Of The Mega-systems : Emerging Markets

Markets

Halloween Market

Long considered a North American holiday for children, Halloween is becoming a global, cross-generational consumer event.

Halloween : Fancy Dress : Millennials

Big Ideas

Dutch Design Week 2014

With a strong focus on storytelling and art direction, this year’s Dutch Design Week was a showcase for emerging design talent and curatorial bri...

DDW14 : Sense-Nonsense : Jules Van Den Langenberg

Big Ideas

US urban cores gain young, well-educated residents

Urban cores across the US are attracting an outsized share of young and educated residents, even in cities where the overall economic picture is...

City Observatory : Demographics : Urban Policy

Big Ideas

GQ launches YouTube series with rapper 2 Chainz

GQ has launched a YouTube video series, called Most Expensivest Shit, where rapper 2 Chainz trials outrageously luxurious goods.

YouTube : New Emerging Affluents : GQ Magazine

Big Ideas

Facebook launches new safety check-in feature

Facebook has launched Safety Check, which allows users to let friends and family know that they’re safe.

Big Ideas

Britain’s state schools put coding on the curriculum

Britain’s state schools have begun introducing their students to the world of algorithms, making it the first G20 country to put computer science a...

Schools : The Year Of The Code : Generation I

Big Ideas

Holt Renfrew opens men’s department store in Toronto

Canadian luxury department store chain Holt Renfrew has opened a 16,500-square-feet retail space for men.

Luxury : Department Store : Menswear

Big Ideas

MasterCard to introduce fingerprint-scanning cards

Norwegian start-up Zwipe has teamed up with MasterCard for the world’s first contactless payment card that uses fingerprint recognition for authent...

MasterCard : Zwype : Awakening Tech

Big Ideas

Frieze London 2014 Review

Now in its 12th year, London’s Frieze Art Fair offers a limited, mostly commercial perspective on contemporary art, but its 162 exhibitors from 25 ...

Frieze Art Fair : Frieze London : Nick Mauss

Big Ideas

New platform lets people sell advertising space on their clothes and cars

BadgerHunt helps advertisers connect with people eager to promote their brands in exchange for payment in Bitcoin.

BadgerHunt : The New Value Economy : Bitcoin

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.

Pepsi : Caleb's Cola : Whole Chain Thinking

Big Ideas

Spanish comedy club unveils pay per laugh policy

A comedy theatre in Barcelona has introduced a Pay Per Laugh scheme in a bid to attract bigger audiences.

Teatreneu : Pay Per Laugh : The Cyranos McCann

Big Ideas

Lego to discontinue Shell-themed toys after Greenpeace campaign

The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and ga...

Lego : Shell : Greenpeace

Big Ideas

Tesla introduces autopilot system for Model S sedan

In a move towards a self-driving future, luxury electric car company Tesla has introduced an autopilot feature for its luxury Model S sedan.

Tesla : Model S : Autopilot Car

Markets

Luxury Matrix 2014

LS:N Global plots the shifts in luxury in 2014 and identifies where key luxury brands sit in the five stages that define the luxury market.

The Luxury Matrix : DKNY : Moschino

Big Ideas

Swiss luxury tourist destination to launch winter fragrance

The essence of the Swiss town of St Moritz is to be captured in a scent to commemorate 150 years of winter tourism in the region.

Luxury Travel : Fragrance : Switzerland

Big Ideas

Ritz-Carlton Washington DC lets guests swap charity work for hotel perks

The Ritz-Carlton Washington DC has offered its guests the opportunity to give back to the local community with its Do Good, Feel Good package.

Ritz-Carlton : DC Central Kitchen : Smart Philanthropy