Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Penny for London invites contactless card users to make micro-payment donations

Micro-payments have hit the charity world with the launch of Penny for London (PfL), an incentive scheme that enables people to donate as...

Big Ideas

Neiman Marcus app enables customers to shop using photos

American luxury department store chain Neiman Marcus has added a Snap.Find.Shop. feature to its app that lets customers search for products us...

Neiman Marcus : Mobile : Visual-Search Commerce

Big Ideas

Jawbone collaborates with men’s skincare brand on product launch

Consumer technology and wearable devices brand Jawbone has teamed up with men’s skincare brand Lab Series for the launch of its new product, Age Re...

Jawbone : LAB Series : Digital Beauty

Big Ideas

Amazon launches Echo voice-activated smart speaker

Amazon has released a voice-activated, internet-connected assistant that helps users answer questions and perform tasks.

Amazon Echo : Virtual Assistant : Alexa

Big Ideas

Serial podcast attracts new audience to long-format audio storytelling

Serial, a new podcast featuring a true-crime narrative told over multiple full-length episodes, is leading to renewed interest in audio storytell...

Podcast : Radio : Binge Culture

Big Ideas

International Biennale Interieur 2014 Review

Outside the 24th International Biennale Interieur furniture fair in Kortrijk, Belgium, this month, a single concept was announced loud and clear o...

Space Caviar : Bulo : Glithero

Big Ideas

Luxe Pack Monaco 2014: Overview

In its 27th year, premier luxury packaging show Luxe Pack featured more than 400 exhibitors from over 30 companies presenting the latest ideas an...

Luxe Pack : Luxe Pack Monaco : Beauty Packaging

Big Ideas

Marvel, Warner/ DC and Sony reveal superheroes of the big screen are here to stay

Marvel, Warner/DC and Sony have revealed plans to produce 29 superhero films between them over the next six years.

DC Comics : MArvel : The Sharded Self

Big Ideas

Facebook is now accessible via the dark web

Social media platform Facebook has developed a version of the site accessible to the dark web via Tor.

Facebook : The Dark Web : The New Value Economy

Big Ideas

App predicts when you will die down to the last second

The phrase ‘there’s an app for that’ has been taken to dark new levels with Deadline, the app that predicts when you’re going to die.

Deadline : Coca-Cola : Gist LLC

Big Ideas

Future highways: The photo-luminising powder replacing street lights

Dutch design firm Studio Roosegaarde has developed Glowing Lines, strips of photo-luminising powder, to replace street lamps along Dutch roads.

Studio Roosegarde : Dan Roosegarde : Glowing Lines

Big Ideas

New low-cost smartphone aimed at young people in emerging markets

Former Apple CEO John Sculley has launched a low-cost smartphone aimed at young people in emerging markets.

Obi Mobiles : John Sculley : New Emerging Affluents

Big Ideas

Fortnum & Mason collection goes on sale at Lane Crawford

Piccadilly luxury retailer Fortnum & Mason has joined forces with Hong Kong department store retailer Lane Crawford on a new range of pro...

Fortnum & Mason : Lane Crawford : China's New Emerging Affluents

Markets

Peer-to-peer sharing in Asia

The biggest demand yet for peer-to-peer sharing platforms and services may come from Asia.

China : Sharing Economy : Car Sharing

Big Ideas

HP’s new Sprout PC set to change how we interact with digital content

HP is releasing Sprout, a new desktop computer that aims to end mouse-and-keyboard interaction and change the way we engage with digital content.

Awakening Tech : Hewlett Packard : Sprout

Big Ideas

Mobile phones used to help people in Angola locate water supplies

Development agencies are using mobile phone technology to help communities in Angola to access clean water.

Smart Philanthropy : Mobile Enabled Community Services : Angola

Big Ideas

Accidental lock-in inspires Airbnb to host sleepover in book store

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...

AirBnB : Waterstones : Symbiotic Branding

Big Ideas

Online tool lets consumers understand how advertisers see them

Floodwatch is an online tool that enables users to track the advertisements they are presented with while browsing the internet.

Floodwatch : Big Data : Data Visualisation

Big Ideas

Global snackers opt for health and convenience

A shift toward healthy snacking and meal replacement signals growth opportunities for the global snacking industry, according to a new Nielsen rep...

Snacking : Nielsen : Meal Replacement

Big Ideas

Mobile app for life’s awkward moments

Dorothy is a new product for use in awkward social situations allowing users to call an Uber, text their friends or trigger a fake phone call simpl...

Dorothy : IStrategyLab : Everyday Re-Enchantment