Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Gen Z’s Mall Revival
The Bromeopathy Market
The Sexuwellness Men’s Market
Cortisol Control
Thync, the app that uses neurosignalling to control mood

Big Ideas

Thync, the app that uses neurosignalling to control mood

Thync is a new wearable device that enables users to change their mood and optimise their state of mind.
Thync : Mood Altering Technology : Awakening Tech
Design Miami/ 2014 Preview

Big Ideas

Design Miami/ 2014 Preview

Celebrating its 10th anniversary, the Design Miami/ fair promises an incomparable selection of international galleries.
Art Basel Miami Beach : Jonathan Muecke : Neo-Kitsch
Start-up helps emerging brands move at fast fashion speed

Big Ideas

Start-up helps emerging brands move at fast fashion speed

Fashion e-commerce start-up Nineteenth Amendment is enabling consumers to shop for emerging brands on a timeline that mimics the fast fashion model.
Nineteenth Amendment : Emerging Designers : Retail Futures
Attitudes to employment and loyalty are changing among US Millennials

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.
Millennial Workforce : Company Loyalty : Bleisure
Audi introduces car-pooling service aimed at luxury consumers

Big Ideas

Audi introduces car-pooling service aimed at luxury consumers

Audi has launched car-sharing programme Audi Unite in Sweden.
Audi Unite : Sweden : The Sharing Economy
Murad flagship store offers immersive retail experience

Big Ideas

Murad flagship store offers immersive retail experience

Murad has opened a Los Angeles flagship store that offers customers an immersive retail experience with a focus on wellness and stress relief.
Murad : Skincarre : Designer Pharmacies
Pollster YouGov creates site enabling brands to search for average fans

Big Ideas

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.
YouGov : Profiles : The New Value Economy
Child cyberbullying cases double in the past year

Big Ideas

Child cyberbullying cases double in the past year

A new poll from McAfee reveals that the number of children experiencing cyberbullying has doubled in the past year.
McAfee : Cyberbullying : Generation D
Times Square takes outdoor advertising to new heights

Big Ideas

Times Square takes outdoor advertising to new heights

New York – The largest LED advertising display in the world has been installed in Times Square with a film co-created by digital agency Universal...
Times Square : SapientNitro : Advertising Futures
Snapchat launches in-app cash transfer system

Big Ideas

Snapchat launches in-app cash transfer system

Snapcash lets Snapchat users send money to each other quickly. 
SnapChat : Payment : Snapcash
Consumer Health Market

Markets

Consumer Health Market

Healthcare is changing as innovators remake it with cues from the lifestyle industries.
Health : User Experience : Medicine
Headset creates urban soundscapes for the blind and partially sighted

Big Ideas

Headset creates urban soundscapes for the blind and partially sighted

Microsoft, charity Guide Dogs and the UK government’s Future Cities Catapult programme have collaborated on the creation of a discreet headset desi...
Assistive Technology : Sight Loss : Awakening Tech
Survey finds teenage girls have lowest self-esteem for seven years

Big Ideas

Survey finds teenage girls have lowest self-esteem for seven years

A new survey reveals that young people’s confidence is at an all-time low.
Schools Health Education Unit : Low Self-esteem : Generation D
Istanbul Design Biennial 2014: Top 10 products

Big Ideas

Istanbul Design Biennial 2014: Top 10 products

The 2014 Istanbul Design Biennial presented seriously cerebral work and ideas.
Istanbul Design Biennial : Istanbul : Product Design
Activewear boutique opens in Manhattan blending fashion, fitness and music

Big Ideas

Activewear boutique opens in Manhattan blending fashion, fitness and music

Bandier, which bills itself as ‘the first fashion, fitness and music boutique’, has opened a pop-up shop in Manhattan’s Flatiron District, with a...
Bandier : Activewear : Body Temples
Taco Bell aims to get personal with new mobile payment and ordering app

Big Ideas

Taco Bell aims to get personal with new mobile payment and ordering app

Taco Bell has introduced its own mobile payment and ordering app that enables customers to order and pay via mobile before collecting in-store.
Taco Bell : Apps : Mobile Orders
New app aims to break through the user's filter bubble

Big Ideas

New app aims to break through the user's filter bubble

Random, a new app, is designed to provide users with content they wouldn’t normally search for. 
Random App : Search Engines : Transmedia Futures
Marc Jacobs makes Instagram more shoppable

Big Ideas

Marc Jacobs makes Instagram more shoppable

Fashion label Marc Jacobs has developed a new path to purchase option for Instagram.
Marc Jacobs : Instagram : Cashless Futures
DNB bank advertises for 24 hours straight on Norwegian television station

Big Ideas

DNB bank advertises for 24 hours straight on Norwegian television station

Norwegian bank DNB bought every advertising slot on a major tv station for 24 hours. Not only did it turn the concept into a positive but it also m...
DNB : TV Advertising : Futuretainment
Software applied to the workplace will predict if people are likely to leave

Big Ideas

Software applied to the workplace will predict if people are likely to leave

Software developer Workday will introduce predictive mechanics, used by companies such as Netflix, into its products, enabling businesses to t...
Workday : Predicitve Modelling : Bleisure
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