Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Taxi company in Stockholm offers free therapy sessions

A Swedish taxi firm is offering free therapy sessions with journeys in Stockholm.

Taxi Stockholm : Mental Wellbeing : Cosnumer Health Market

Big Ideas

ASOS unveils online personal stylist platform

Retail e-commerce brand ASOS has launched a personal stylist service, introducing customers to a range of different outfits to match any personality.

Asos : Personal Stylist : Transmedia Futures

Big Ideas

Packaging affects beauty consumers’ perceptions of value and quality

A recent study into the behaviour of cosmetics and beauty consumers reveals that soft-touch packaging commands a higher price.

Beauty And Cosmetics : Cal Poly State University : Packaging Futures

Big Ideas

PRIV offers customers a range of on-demand health and fitness services

On-demand app PRIV enables users to request a range of beauty and fitness services from one online platform.

PRIV : Health And Fitness : Moris Sutton

Big Ideas

Americans increasingly concerned about online privacy and personal data security

A new study from Pew Research Center highlights American consumers’ concerns about privacy online and the security of their personal information.

Pew Research Center : Online Privacy : The Dawn Of The Mega-systems

Big Ideas

Sexism, self-harm and sexual harassment normal for British girls

Sexism, self-harm and sexual harassment are a normal part of life for British girls, according to new research.

Tiny Tot Feminism : Everyday Sexism : Gen D

Big Ideas

Non-alcoholic beer market on the rise in Europe

Europeans are buying more non-alcoholic beer, according to a new study by Mintel.

Alcoholic Market : Non-alcoholic Beer : Spain

Big Ideas

Food waste campaign aims to change French culinary culture

A government campaign to limit food waste has introduced a new version of the doggy bag to France.

France : French Food Culture : Food Waste

Big Ideas

Decoded Fashion: New York Summit 2014

The worlds of fashion and technology are overlapping like never before, but the details of the merger are not yet clear. The Decoded Fashion: New...

Wearable Technology : Retail Futures : Decoded Fashion

Big Ideas

Wearable technology must answer human needs and emotions

Consumer perceptions of wearable technology’s potential in retail and the workplace show that people expect meaningful value from devices, reports ...

Wearable Tech : Wearable Tech Retail : Workplace

Big Ideas

Web Summit 2014 Review

Technology experts and innovators gathered in Dublin in November to assess the future of technology.

Facebook : Guardian : PayPal

Markets

Flexitarianism market

Vegetables are increasingly in the spotlight as they change from being a side dish to the star on diners’ plates across the globe.

Waitrose : Meat-free Mondays : Flexitarianism

Big Ideas

App enables users to remain undisturbed when with friends and family

Shhhh is a new app that automatically turns off notifications when a user is with other people.

Shhhh : Smartphone App : Ilwon Yoon

Big Ideas

US cable and network television channels are losing female viewers

Female television viewing figures are on the decline according to a new Nielsen study.

Nielsen : Report : Television

Big Ideas

StockCity brings investment to Oculus Rift

A financial services company has created a tool to let investors survey their stocks and shares in a virtual reality city.

Virtual Reality : Oculus Rift : VR

Big Ideas

Vodafone launches peer-to-peer customer service

Vodafone Germany has launched a new peer-to-peer technical support service by crowdsourcing from its existing customer base.

Vodafone : Customer Services : The New Value Economy

Big Ideas

Silent Generation reaps the wealth rewards of history

Americans in retirement are wealthier than ever, but this may not translate into consumer spending, according to a Bloomberg analysis of US Federa...

Silent Generation : Wealth : Alpha-Amortals

Big Ideas

Thomson redesigns plane seating to make flights part of the holiday experience

West Sussex, UK – Thomson Airways, Britain’s largest charter airline, aims to redefine the travel experience for passengers with new seating arrang...

Thomson Airways : Package Holidays : Travel Futures

Big Ideas

Selfridges to unveil project celebrating born-again creatives

Selfridges is launching the Bright Old Things initiative, celebrating 40–80-year-old creative thinkers and showing that it’s never too late to try ...

Selfridges : Bright Old Things : The Flat Age Society

Big Ideas

Stronger emotional imprint leads to greater brand loyalty

Market research institute GfK believes that creating a strong emotional imprint with customers is the key to brand loyalty.

GfK : Emotional Imprint : Brand Loyalty