Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
The Bromeopathy Market
Gen Z in Indonesia
The Sexuwellness Men’s Market
Cortisol Control
London restaurant offers Bring Your Own Ingredients menu

Big Ideas

London restaurant offers Bring Your Own Ingredients menu

UK – Hotel Café Royal in London has launched a Bring Your Own Ingredients menu, which enables guests to have a bespoke meal based on the ingre...
Hotel Cafe Royal : Bring Your Own Ingredients : Boutique BYO
Twitter reaches out to consumers in emerging economies

Big Ideas

Twitter reaches out to consumers in emerging economies

Twitter has acquired ZipDial, a service that enables brands to reach consumers who spend most of their time offline.
Twitter : Mobile Internet Access : New Emerging Affluents
BBC begins crowdsourced feedback to guide productions before they are broadcast

Big Ideas

BBC begins crowdsourced feedback to guide productions before they are broadcast

London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.
BBC : Taster : Transmedia Futures
Seek autumn/winter 2015 Review

Big Ideas

Seek autumn/winter 2015 Review

This season the Berlin trade show landscape changed with the cancellation of stalwart event Bread & Butter. In an era in which niche, targeted sh...
Audi : PB 0110 : Enso
App brings people’s digital lives together to immortalise their life stories online

Big Ideas

App brings people’s digital lives together to immortalise their life stories online

New online service Emortal combines information from social media, biometric apps and personal cloud storage to create a holistic digital footprint.
Boomers and seniors feel overlooked by technology brands

Big Ideas

Boomers and seniors feel overlooked by technology brands

Baby Boomers have revealed that they feel patronised by technology companies, according to a recent study
Baby Boomers : AVG Technologies : Digital
Millennials continue to be big spenders on media content

Big Ideas

Millennials continue to be big spenders on media content

A new study from consultants Deloitte reveals that Millennials’ media spending is alive and well, at least for some sectors.
Millennials : Media Spending : Transmedia Futures
The app that lets you deliver goods via your neighbour’s car

Big Ideas

The app that lets you deliver goods via your neighbour’s car

Peer-to-peer logistics app Roadie enables users to send deliveries in passenger cars.
Roadie : Deliveries : The Sharing Economy
The social network on which users are limited to one post a day

Big Ideas

The social network on which users are limited to one post a day

This. is a new social network from publisher Atlantic Media asking users to be the most discerning curators and emphasise quality over quantity by ...
This. : The Atlantic : Tha Sharded Self
Connected Cars

Markets

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.
BMW : Driverless Cars : Audi
Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.
SnapChat : Snapchat Marketing : Discover
University study shows computers can judge you better than your friends

Big Ideas

University study shows computers can judge you better than your friends

Computer algorithms using Facebook likes can make a better judgement about people’s personalities than their friends can.
Facebook Likes : Personality Tests : The Dawn Of The Mega-systems
App connects blind people to volunteers worldwide via their smartphones

Big Ideas

App connects blind people to volunteers worldwide via their smartphones

Danish start-up Be My Eyes is connecting blind people to an army of volunteers willing to help them via their smartphones and tablets.
Be My Eyes : Micro Volunteering : Smart Philanthropy
Multi-tool manufacturer Leatherman creates wearable for ever-ready man

Big Ideas

Multi-tool manufacturer Leatherman creates wearable for ever-ready man

American multi-tool and knife manufacturer Leatherman has entered the wearables market with its Tread bracelet.
Leatherman : Tread Bracelet : Re-Con Man
Millennials willing to pay a premium for eco-friendly packaging

Big Ideas

Millennials willing to pay a premium for eco-friendly packaging

Introducing sustainable packaging to stores can increase net sales by 2–4%, according to a study by fibre-based packaging manufacturer Stora Enso.
Stora Enso : Eco-friendly Packaging : Whole-chain Thinking
Stockholm Furniture Fair 2015 Preview: Top picks

Big Ideas

Stockholm Furniture Fair 2015 Preview: Top picks

Scandinavia’s largest design exhibition takes place during one week in February when the Stockholm Furniture Fair (SFF) and Design Week descends ...
Tumblr launches new service bringing advertisers and creatives closer

Big Ideas

Tumblr launches new service bringing advertisers and creatives closer

Tumblr has announced Creatrs Network, which will enable brands and advertisers to connect with the site’s most popular creatives to make content na...
Tumblr : Creatrs Network : The Sharded Self
The cost of caring and how social media affects our stress levels

Big Ideas

The cost of caring and how social media affects our stress levels

Washington, US – A study by the Pew Research Center has revealed insights into the effect of internet, mobile phone and social media use on stress ...
Pew Research Center : Cost Of Caring : The Polarity Paradox
UK to become Europe’s leading luxury goods destination by 2018

Big Ideas

UK to become Europe’s leading luxury goods destination by 2018

The UK is expected to become Europe’s biggest luxury goods destination by 2018 ahead of Italy, France and Germany.
UK : Luxury Destination : Luxury Futures
Central Saint Martins Material Futures Work in Progress Show 2015

Big Ideas

Central Saint Martins Material Futures Work in Progress Show 2015

Work presented by the students of the MA Material Futures course continues to expand the definition of design into the realm of future scenarios
MA Material Futures : Mariah Wright : Hortense Duthilleux
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