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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Pill helps the whole body function optimally at night
Researchers at McGill University have demonstrated new ways for medicine to help ease the stress associated with working irregular hours.
Circadian Rhythm
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Sleep
:
Medicine
Big Ideas
Air France invites passengers flying to Asia to compete for an upgrade
Air France is promoting its Asian flights by offering passengers the opportunity to win an upgrade by playing a mobile game as they wait to board.
Air France
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Passenger Upgrades
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The New Value Economy
Big Ideas
Costco begins stocking premium beauty products at wholesale prices
Beauty lovers can now shop for prestige brands wholesale at Costco at the same time as buying their value-pack toilet rolls, discount hom...
Costco
:
Beauty's Most Wanted
:
Cosmetics
Big Ideas
Luxury cycling tours give glampers an opportunity to break a sweat
New York – TerraVelo Tours offers tours of the American West that combine challenging cycling routes with luxury amenities.
TerraVelo
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Luxury Camping
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Body Temples
Big Ideas
Safety and insurance costs whet consumers’ appetite for self-driving cars
Safety and insurance costs are fuelling consumer interest in self-driving cars, according to new research from the Boston Consultancy Group.
Automotive
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Autonomous Vehicles
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Self-Driving Cars
Big Ideas
Young people move to Instagram and Pinterest as Facebook attracts older users
A recent study from Pew Research Center reveals that Facebook is becoming the reserve of older generations, while Instagram is becoming increasingl...
Pew Research Center
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Social Media Update
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The Sharded Self
Big Ideas
2015 International CES Review Part 2
Amid the parade of smartwatches and connected lights on display at 2015 International CES, what was truly new and revolutionary in consumer electro...
Qualcomm
:
Swarovski
:
CES 2015
Big Ideas
Retail and productivity app use outpaces entertainment and games in 2014
The latest insights from data analytics tool Flurry reveal that mobile app use rose by 76% in 2014, with commerce, productivity and messaging servi...
Flurry
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Mobile Apps
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Retail Futures
Big Ideas
Millennials’ quest for meaning is changing the recruitment landscape
As Millennials begin to outnumber Baby Boomers in the workplace for the first time, the desire for meaningful employment by this idealistic young...
The Impact Economy
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Recruitment
:
The New Value Economy
Big Ideas
Growth in e-commerce leads to rise in people abandoning shopping baskets
New York – As more people shop online, rates of shopping trolley abandonment are also increasing, according to a December 2014 study by BI Intell...
E-commerce
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Omnichannel
:
BI Intelligence
Big Ideas
Tesla sets an example as study urges brands to be springboards for change
London – The brands that matter in 2015 will be those that look to build on their cultural capital, according to a new report from think tank Added...
VIBE Index 2014
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Cultural Capital
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The New Value Economy
Big Ideas
New dining app introduces cashless payments and bidding for tables
Reserve, a new digital concierge service, is set to put an end to fumbling with cash or cards to pay for meals and will invite diners to bid for ta...
Reserve
:
Table Bidding
:
Cashless Futures
Big Ideas
Airbnb launches campaign designed to bring people together
Online rental marketplace Airbnb has launched a global initiative to rid the world of strangers by inspiring random acts of kindness.
AirBnB
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Pineapple
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Pineapple Magazine
Big Ideas
CES 2015: Sony’s speaker lamp brings sound and light to the home
Las Vegas – Sony’s Symphonic Light transmits resonant, high-frequency sound via a clear glass lamp.
Sony
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CES 2015
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Connected Home
Big Ideas
Sharp rise in video posts on Facebook marks shift towards visual newsfeeds
In a shift towards visual language, Facebook has revealed that worldwide its users have shared 75% more video posts per person in the past year. I...
Facebook
:
Video
:
Generation I
Big Ideas
2015 International CES Review Part 1: Virtual reality, drones and augmented innovation
The 2015 International CES rode a wave of technology investment and economic optimism to become the largest show in CES history. Virtual reality an...
CES 2015
:
Virtual Reality
:
Drones
Big Ideas
Slowness gains momentum in a world tired of moving too fast
The World Institute of Slowness is a new approach to brand leadership that aims to ensure long-term growth by treating consumers as people first.
The World Institute Of Slowness
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Slow Thinking
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Re-enlightenment Rising
Big Ideas
Home appliances brand Electrolux aims to clean up our digital dust
Household appliances manufacturer Electrolux is urging people to take one of its vacuum cleaners to their email accounts as it offers to help clear...
Vacuum Cleaner
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Digital Dust
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Digital Hoarding
Big Ideas
CES 2015: Fuel3D makes great strides in personalised scanning
At the 2015 International CES, 3D imaging company Fuel3D announced the US launch of Scanify, a hand-held, point-and-shoot 3D scanner.
Fuel3D
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3D Scanning
:
Technology Futures
Big Ideas
Mid-life income squeeze stops pension planning among Generation Xers
The mid-life income squeeze is having a significant effect on financial planning, according to a new report by think tank the Social Market Found...
Generation Xers
:
Pensions
:
The Polarity Paradox
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