Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Pill helps the whole body function optimally at night

Big Ideas

Pill helps the whole body function optimally at night

Researchers at McGill University have demonstrated new ways for medicine to help ease the stress associated with working irregular hours.
Circadian Rhythm : Sleep : Medicine
Air France invites passengers flying to Asia to compete for an upgrade

Big Ideas

Air France invites passengers flying to Asia to compete for an upgrade

Air France is promoting its Asian flights by offering passengers the opportunity to win an upgrade by playing a mobile game as they wait to board.
Air France : Passenger Upgrades : The New Value Economy
Costco begins stocking premium beauty products at wholesale prices

Big Ideas

Costco begins stocking premium beauty products at wholesale prices

Beauty lovers can now shop for prestige brands wholesale at Costco at the same time as buying their value-pack toilet rolls, discount hom...
Costco : Beauty's Most Wanted : Cosmetics
Luxury cycling tours give glampers an opportunity to break a sweat

Big Ideas

Luxury cycling tours give glampers an opportunity to break a sweat

New York – TerraVelo Tours offers tours of the American West that combine challenging cycling routes with luxury amenities.
TerraVelo : Luxury Camping : Body Temples
Safety and insurance costs whet consumers’ appetite for self-driving cars

Big Ideas

Safety and insurance costs whet consumers’ appetite for self-driving cars

Safety and insurance costs are fuelling consumer interest in self-driving cars, according to new research from the Boston Consultancy Group.
Automotive : Autonomous Vehicles : Self-Driving Cars
Young people move to Instagram and Pinterest as Facebook attracts older users

Big Ideas

Young people move to Instagram and Pinterest as Facebook attracts older users

A recent study from Pew Research Center reveals that Facebook is becoming the reserve of older generations, while Instagram is becoming increasingl...
Pew Research Center : Social Media Update : The Sharded Self
2015 International CES Review Part 2

Big Ideas

2015 International CES Review Part 2

Amid the parade of smartwatches and connected lights on display at 2015 International CES, what was truly new and revolutionary in consumer electro...
Qualcomm : Swarovski : CES 2015
Retail and productivity app use outpaces entertainment and games in 2014

Big Ideas

Retail and productivity app use outpaces entertainment and games in 2014

The latest insights from data analytics tool Flurry reveal that mobile app use rose by 76% in 2014, with commerce, productivity and messaging servi...
Flurry : Mobile Apps : Retail Futures
Millennials’ quest for meaning is changing the recruitment landscape

Big Ideas

Millennials’ quest for meaning is changing the recruitment landscape

As Millennials begin to outnumber Baby Boomers in the workplace for the first time, the desire for meaningful employment by this idealistic young...
The Impact Economy : Recruitment : The New Value Economy
Growth in e-commerce leads to rise in people abandoning shopping baskets

Big Ideas

Growth in e-commerce leads to rise in people abandoning shopping baskets

New York – As more people shop online, rates of shopping trolley abandonment are also increasing, according to a December 2014 study by BI Intell...
E-commerce : Omnichannel : BI Intelligence
Tesla sets an example as study urges brands to be springboards for change

Big Ideas

Tesla sets an example as study urges brands to be springboards for change

London – The brands that matter in 2015 will be those that look to build on their cultural capital, according to a new report from think tank Added...
VIBE Index 2014 : Cultural Capital : The New Value Economy
New dining app introduces cashless payments and bidding for tables

Big Ideas

New dining app introduces cashless payments and bidding for tables

Reserve, a new digital concierge service, is set to put an end to fumbling with cash or cards to pay for meals and will invite diners to bid for ta...
Reserve : Table Bidding : Cashless Futures
Airbnb launches campaign designed to bring people together

Big Ideas

Airbnb launches campaign designed to bring people together

Online rental marketplace Airbnb has launched a global initiative to rid the world of strangers by inspiring random acts of kindness.
AirBnB : Pineapple : Pineapple Magazine
CES 2015: Sony’s speaker lamp brings sound and light to the home

Big Ideas

CES 2015: Sony’s speaker lamp brings sound and light to the home

Las Vegas – Sony’s Symphonic Light transmits resonant, high-frequency sound via a clear glass lamp.
Sony : CES 2015 : Connected Home
Sharp rise in video posts on Facebook marks shift towards visual newsfeeds

Big Ideas

Sharp rise in video posts on Facebook marks shift towards visual newsfeeds

In a shift towards visual language, Facebook has revealed that worldwide its users have shared 75% more video posts per person in the past year. I...
Facebook : Video : Generation I
2015 International CES Review Part 1: Virtual reality, drones and augmented innovation

Big Ideas

2015 International CES Review Part 1: Virtual reality, drones and augmented innovation

The 2015 International CES rode a wave of technology investment and economic optimism to become the largest show in CES history. Virtual reality an...
CES 2015 : Virtual Reality : Drones
Slowness gains momentum in a world tired of moving too fast

Big Ideas

Slowness gains momentum in a world tired of moving too fast

The World Institute of Slowness is a new approach to brand leadership that aims to ensure long-term growth by treating consumers as people first.
The World Institute Of Slowness : Slow Thinking : Re-enlightenment Rising
Home appliances brand Electrolux aims to clean up our digital dust

Big Ideas

Home appliances brand Electrolux aims to clean up our digital dust

Household appliances manufacturer Electrolux is urging people to take one of its vacuum cleaners to their email accounts as it offers to help clear...
Vacuum Cleaner : Digital Dust : Digital Hoarding
CES 2015: Fuel3D makes great strides in personalised scanning

Big Ideas

CES 2015: Fuel3D makes great strides in personalised scanning

At the 2015 International CES, 3D imaging company Fuel3D announced the US launch of Scanify, a hand-held, point-and-shoot 3D scanner.
Fuel3D : 3D Scanning : Technology Futures
Mid-life income squeeze stops pension planning among Generation Xers

Big Ideas

Mid-life income squeeze stops pension planning among Generation Xers

The mid-life income squeeze is having a significant effect on financial planning, according to a new report by think tank the Social Market Found...
Generation Xers : Pensions : The Polarity Paradox
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