Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Hospitality joins click-to-buy movement on Instagram

Conrad Hotels & Resorts has introduced a like-to-buy button on its Instagram page, making it the first hospitality brand to do so.

Conrad Hotels & Resorts : Instagram : Cashless Futures

Big Ideas

Scientific studies suggest there is a sixth taste sensation

Move over umami, scientific research on a sixth taste – kokumi – suggests that it can make low-fat foods more palatable.

Kokumi : Taste : Food Futures

Markets

Virtual Reality Market

As technology catches up with fantasy, virtual reality is emerging as the next big computing platform.

Virtual Reality : Oculus Rift : Samsung

Big Ideas

Mad Men invites fans to recreate pilot episode to promote the last series

To promote the final episodes of the television series Mad Men, AMC Networks is harnessing the energy of fans to recreate the pilot of the series...

Crowdsourcing : AMC Networks : Fan Contribution

Big Ideas

Facebook users can launch a targeted ad campaign to find love

Lovebook enables singles to brand themselves and launch a targeted advertising campaign on Facebook.

Lovebook : Facebook : Online Dating

Big Ideas

New software lets business owners measure their slavery footprint

A new piece of software from non-profit-making organisation Made in a Free World is helping businesses to address their slavery footprint.

Made In A Free World : Slave Footprint : Whole-chain Thinking

Big Ideas

Crowdsourced helicopters will make morning commute a breeze

New York commuters can take to the skies with crowdsourced helicopter rides, courtesy of app Gotham Air.

Gotham Air : Helicopter Flight Services : The Sharing Economy

Big Ideas

Target stages live commercial during awards show

Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...

Target : Moremusic : Las Vegas

Big Ideas

Facebook lets users choose an heir to their digital legacy

In a bid to honour the memory of Facebook users once they have passed away, the site has introduced a legacy contact option.

Facebook : Legacy Contract : The Sharded Self

Big Ideas

Debenhams records astonishing suit sales as Britain's men get smarter

The traditional suit is enjoying an unprecedented sales boom in the UK as British men buy into popular culture’s increasingly sartorial style.

Debenhams : Sartorial Style : New Gents

Big Ideas

Burberry will live-stream the catwalk using messaging app LINE

Burberry Prorsum will live-stream its autumn/winter 2015 fashion show via messaging app LINE.

Burberry Prorsum : LINE : Transmedia Futures

Big Ideas

Whisky the drink of choice for Millennials as global vodka sales continue to slump

Scotch is winning the battle between vodka and whisky as the drink preferred by Millennials, as vodka sales continue to decline.

Jameson : Whiskey : Vodka

Big Ideas

Stockholm Furniture Fair and Design Week 2015

Guest of honour Ilse Crawford opened the 2015 Stockholm Furniture Fair in front of a display of questions, such as what is design? and what is valu...

Furniture : Colour : Textiles

Big Ideas

Service aims to remove the stigma of booking hotels by the hour

HotelsByDay aims to shed the seedy connotations of booking by the hour and provide a sharing tool that drives business back to hotels.

HotelsByDay : By-the-hour : The Sharing Economy

Big Ideas

Selfridges to open gender-neutral pop-up departments

After several designers adopted gender neutrality at last year’s autumn/winter fashion shows, department store retailer Selfridges is abandoni...

Selfridges : Agender : Gender Neutral Retail

Big Ideas

Ace Hotel invites authors to take up residency for letter series

Ace Hotel has launched Dear Reader, a micro-residency for 12 writers who will pen a series of open letters to guests.

Ace Hotel : Dear Reader : Art-spitality

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...

Sustainability : Circular Economy : Plastic

Big Ideas

University study finds people willing to donate their data for the common good

A study by the University of Nottingham is asking whether people would consider giving away their personal data for free in the interest of the pub...

Smart Philanthropy : Nottingham : The University Of Nottingham

Big Ideas

App plays job matchmaker in a Tinder-like experience

Browse potential employers as if dating with Switch, an app that Tinderfies the recruitment experience.

Switch : Recruitment : Gamification

Big Ideas

Live music app shares fans' data with artists

Live music app Bandsintown is introducing fan data analytics to its Manager app, a service measuring music tastes across the web and mobile.

Bandsintown : Spotify : The New Value Economy