Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Small packaging, big applications

US – Replenish is a packaging solution that saves on waste materials by using the consumer’s home resources.

Replenish : Water : Waste Material

Big Ideas

SXSW: Princess Reema’s mission

Princess Reema Bint Bandar Al-Saud of Saudi Arabia has announced a new initiative to bring greater health awareness to Saudi women.

SXSW 2015 : Saudi Arabia : Health Awareness

Big Ideas

Drive for female equality

Uber and UN Women have joined forces to create a million new jobs worldwide for women drivers by 2020.

Uber : UN Women : Brandstanding

Big Ideas

SXSW: Living circuits

Austin, Texas – Consumer biotechnology company Synbiota has launched DNA Tinker Studio, a kit that enables non-specialists to build working circu...

SXSW : Synthetic Biology : Synbiota

Big Ideas

Mobile app update

US – Our phones may be smart, but there is nothing subtle about the way we use them, according to a new study from Ericsson.

Ericsson : Mobile Usage : Data

Big Ideas

Cosmoprof Worldwide Bologna 2015: Preview

The 48th Cosmoprof Worldwide Bologna show opens on 20 March, and this year the exhibition will have an even more international edge, as well as a r...

Cosmoprof : Cosmopack : Bologna

Big Ideas

SXSW: Shia LaBeouf's beating heart

Actor Shia LaBeouf unveiled a new art project at SXSW 2015, where people can watch his heart beat online as he moves through the festival.

SXSW 2015 : Pplkpr : Wearable Technology

Big Ideas

Autumn/winter 2015 Fashion Innovation

Designers this season are responding to shifts in technology and culture, not just with their collections but also with innovative digital partne...

VFiles : Burberry : Chromat

Big Ideas

Biological bank security

Toronto – Our bodies could hold the key to secure online banking, according to technology start-up Nymi.

Nymi : Online Banking : Security

Big Ideas

Omega’s solar mission

Biel/Bienne, Switzerland – Watchmaker Omega is showing how a luxury brand can set the heart racing and the imagination soaring through its collabor...

Omega : Switzerland : Solar Impulse

Big Ideas

Girls empowered

Nairobi – Spring is a start-up accelerator focusing on businesses that serve the needs of adolescent girls in the developing world.

Spring : Fuseproject : Nike Foundation

Big Ideas

Are women thriving?

Washington DC – Women around the world are feeling positive, according to a new study by Gallup.

Gallup : Thriving : Women

Big Ideas

Travel agents’ finishing touch

Paris – A study cited by travel industry analysts Travel Agent Central has revealed that more and more consumers are turning to trav...

Homestay : Travel Agent Central : Online

Big Ideas

Smart oral hygiene

Barcelona – At the Mobile World Congress, Oral-B offered a future vision of the role of Internet of Things products in oral hygiene.

Oral B : Mobile World Congress : Smart Mirror

Big Ideas

Billboard uses facial recognition

London – A new billboard campaign from domestic abuse charity Women’s Aid uses facial recognition software to encourage passers-by not to turn a bl...

Women's Aid : Look At Me Campaign : Awakening Tech

Big Ideas

Lidl’s Chef Love

London – Discount supermarket chain Lidl has announced a partnership with a Michelin-starred chef.

Lidl : Affordable Luxury : #LidlSurprises

Big Ideas

NatWest Living app

London – NatWest is launching Living, a new service redefining its bank-customer relations.

NatWest : Living : The Convergence Economy

Big Ideas

SXSW Interactive 2015 Preview

LS:N Global will be reporting from Austin for SXSW Interactive 2015, identifying key emerging trends and disruptive innovations.

SXSW 2015 : The Immortal Brand : Whole-systems Thinking

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.

Easter : Point Of Sale : Cadbury

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...

Global Market Research : Viral Ads : Budweiser

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