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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Viral adverts
We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research
:
Viral Ads
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Budweiser
Big Ideas
IOT’s steam moment
PragmatIC Printing’s ultra-thin, low-cost microcircuits have enormous implications for The Internet of Things.
PragmatIC Printing
:
Microcircuits
:
Internet Of Things
Big Ideas
Australia’s Seniorpreneurs
New research from the International Journal of Organizational Innovation takes an in-depth look at the rise of the senior entrepreneur in Australia.
Seniorpreneurs
:
Australia
:
International Journal Of Organizational Innovation
Big Ideas
Stratos smart card
The cashless future has a new pin-up in Stratos, a smart card that combines every piece of plastic into one bluetooth-enabled service.
Stratos
:
Smart Card
:
Cashless Futures
Big Ideas
Hispanic beauty opportunity
Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.
Hispanic Beauty
:
Nielsen
:
Cosmetics
Big Ideas
Johnnie Walker shows off its new anti-counterfeit smart bottle
Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker
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Smart Bottles
:
Awakening Tech
Big Ideas
Brazilian activewear brand plans expansion drive in US
Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.
Expansionist Brands
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Activewear
:
Brazil
Big Ideas
Starwood Hotels and Resorts and Uber join forces for loyalty scheme
Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.
Symbiotic Branding
:
Uber
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Starwood Hotels And Resorts
Big Ideas
Hotel celebrates slow food and living with courtyard market
The Rosewood London hotel is celebrating food, artisanal craft and community with a new market opening in March 2015.
Rosewood Hotels & Resorts
:
Slow Food UK
:
Slow Food And Living
Big Ideas
The internet is changing how consumers interact with luxury
The internet is affecting how consumers perceive luxury, according to a new report by Martini Media.
The Martini Report: The Affluent Audience Online
:
Online Shopping
:
Hyper Affluent
Big Ideas
Never fall out of fashion with Endless Eyewear subscription service
Never be caught out by changing fashions with Ditto’s new Endless Eyewear subscription service, which puts thousands of designer frames at the cust...
Ditto
:
Endless Eyewear
:
The Sharing Economy
Big Ideas
Study lifts the lid on teenage purchasing decisions
A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers
:
User Generated Content
:
Insta-real
Big Ideas
The smart toy that uses IBM Watson to power its thinking
CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.
IBM Watson
:
Toys
:
Gen I
Big Ideas
App plays values matchmaker for consumers and brands
Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...
Glia
:
Ethical Consumerism
:
At The Source
Markets
Consumer Drones Market
With applications in photography, entertainment and the arts, drones are set to become mainstream consumer devices in 2015 and beyond.
Drones
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Photography
:
Consumer Electronics
Big Ideas
Online content is key to brand loyalty for Millennials
NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.
Millennials
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Online Content
:
Brand Loyalty
Big Ideas
Dove launches #SpeakBeautiful campaign to bring on the compliments
The Netherlands – Dove has launched an online campaign to stop women from tweeting negative comments about their own and other people’s appearance.
Dove
:
#SpeakBeautiful
:
Inner Beauty
Big Ideas
New holiday service aims to challenge the myths about introverts
Introverts can now book holidays with like-minded people through a tour service that caters specifically for their needs.
Sacred Introvert Retreat Tours
:
Lisa Avebury
:
Introverts
Big Ideas
Lego overtakes Ferrari as the world’s most powerful brand
Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego
:
Powerful Brands
:
The Immortal Brand
Big Ideas
Lab-grown rhino horns redefine the meaning of natural
Biotech start-up Pembient has set out to supplant the illegal trade in rhinoceros horns by creating an identical product grown in a lab using rhi...
Pembient
:
Biotechnology
:
The Age Of The Long Near
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