Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Viral adverts

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research : Viral Ads : Budweiser
IOT’s steam moment

Big Ideas

IOT’s steam moment

PragmatIC Printing’s ultra-thin, low-cost microcircuits have enormous implications for The Internet of Things.
PragmatIC Printing : Microcircuits : Internet Of Things
Australia’s Seniorpreneurs

Big Ideas

Australia’s Seniorpreneurs

New research from the International Journal of Organizational Innovation takes an in-depth look at the rise of the senior entrepreneur in Australia.
Seniorpreneurs : Australia : International Journal Of Organizational Innovation
Stratos smart card

Big Ideas

Stratos smart card

The cashless future has a new pin-up in Stratos, a smart card that combines every piece of plastic into one bluetooth-enabled service.
Stratos : Smart Card : Cashless Futures
Hispanic beauty opportunity

Big Ideas

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.
Hispanic Beauty : Nielsen : Cosmetics
Johnnie Walker shows off its new anti-counterfeit smart bottle

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker : Smart Bottles : Awakening Tech
Brazilian activewear brand plans expansion drive in US

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.
Expansionist Brands : Activewear : Brazil
Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Big Ideas

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.
Symbiotic Branding : Uber : Starwood Hotels And Resorts
Hotel celebrates slow food and living with courtyard market

Big Ideas

Hotel celebrates slow food and living with courtyard market

The Rosewood London hotel is celebrating food, artisanal craft and community with a new market opening in March 2015.
Rosewood Hotels & Resorts : Slow Food UK : Slow Food And Living
The internet is changing how consumers interact with luxury

Big Ideas

The internet is changing how consumers interact with luxury

The internet is affecting how consumers perceive luxury, according to a new report by Martini Media. 
The Martini Report: The Affluent Audience Online : Online Shopping : Hyper Affluent
Never fall out of fashion with Endless Eyewear subscription service

Big Ideas

Never fall out of fashion with Endless Eyewear subscription service

Never be caught out by changing fashions with Ditto’s new Endless Eyewear subscription service, which puts thousands of designer frames at the cust...
Ditto : Endless Eyewear : The Sharing Economy
Study lifts the lid on teenage purchasing decisions

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers : User Generated Content : Insta-real
The smart toy that uses IBM Watson to power its thinking

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.
IBM Watson : Toys : Gen I
App plays values matchmaker for consumers and brands

Big Ideas

App plays values matchmaker for consumers and brands

Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...
Glia : Ethical Consumerism : At The Source
Consumer Drones Market

Markets

Consumer Drones Market

With applications in photography, entertainment and the arts, drones are set to become mainstream consumer devices in 2015 and beyond.
Drones : Photography : Consumer Electronics
Online content is key to brand loyalty for Millennials

Big Ideas

Online content is key to brand loyalty for Millennials

NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.
Millennials : Online Content : Brand Loyalty
Dove launches #SpeakBeautiful campaign to bring on the compliments

Big Ideas

Dove launches #SpeakBeautiful campaign to bring on the compliments

The Netherlands – Dove has launched an online campaign to stop women from tweeting negative comments about their own and other people’s appearance.
Dove : #SpeakBeautiful : Inner Beauty
New holiday service aims to challenge the myths about introverts

Big Ideas

New holiday service aims to challenge the myths about introverts

Introverts can now book holidays with like-minded people through a tour service that caters specifically for their needs.
Sacred Introvert Retreat Tours : Lisa Avebury : Introverts
Lego overtakes Ferrari as the world’s most powerful brand

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego : Powerful Brands : The Immortal Brand
Lab-grown rhino horns redefine the meaning of natural

Big Ideas

Lab-grown rhino horns redefine the meaning of natural

Biotech start-up Pembient has set out to supplant the illegal trade in rhinoceros horns by creating an identical product grown in a lab using rhi...
Pembient : Biotechnology : The Age Of The Long Near
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