Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.

Water : Conoisseurship : Los Angeles

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.

Beer : Space : Re-enlightenment Rising

Big Ideas

Alcoholic apprehension

Connecticut, US – The arrival of the drinks menu signals one of life’s most daunting moments, according to new research, with 68% of us worryi...

Sheraton : Sheraton Hotels And Resorts : Hospitality

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...

UK Census : Alex Maritz : Flat-Agers

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.

Givaudan : Perfumers : Rosetta Mission

Big Ideas

Autumn/winter 2015 Top 10 Performances

From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10...

Immersive Performance : Convergence : AW15

Big Ideas

SXSW Interactive 2015: Part 1

In 2015, SXSW Interactive featured exuberant debates about technology, from synthetic biology to retail disruption and emerging media and storytel...

SXSW : Synthetic Biology : Virtual Reality

Big Ideas

Sky-high spenders

London – Developed for heads of state, London Heathrow’s VIP service is now driving luxury retail spending by private shoppers at Europe’s busies...

Heathrow Airport : Personal Shopping : Terminal 5

Big Ideas

Insta-casting

New York – Marc Jacobs is calling on groups of friends around the world to apply to be models for its autumn/winter 2015 campaign.

Marc By Marc Jacobs : Cast Me Marc : Autumn Winter 2015

Big Ideas

Deeper data-mining

San Francisco – Businesses and developers will be able to search trillions of tweets for deeper consumer insights, using a new Cloud data service ...

Twitter : IBM : Kenneth Cukier

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.

Ted Baker : Pinch Me : Faction Marketing

Big Ideas

Autumn/winter 2015 beauty trends overview

Held in the four fashion capitals of New York, Milan, London and Paris in February and March 2015, these were the defining moments in beauty for th...

Beauty : Make Up : Hair

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...

Ex Machina : Tinder : Catfish Marketing

Big Ideas

SXSW: Virtual branding

Austin – The North Face has joined forces with cinematic virtual reality company Jaunt VR to release a branded, immersive film at South by South...

SXSW : Jaunt VR : Google Cardboard

Big Ideas

Bristol’s smart city

Bristol, UK – The city of Bristol has announced a multi-million pound experiment to create a smart super-connected city.

Bristol Is Open : Connected City : The Internet Of Things

Big Ideas

Mobile World Congress 2015 Review

Game-changing industry disruption from enhanced batteries, driverless cars and integrated eco-systems are prompting a variety of innovations acro...

Mobile World Congress : Mobile Phones : Barcelona

Big Ideas

SXSW: Fast-casual chef

American chef David Chang announced the opening of a fast-casual restaurant at SXSW 2015.

Fast Casual : SXSW 2015 : Affordable Dining

Markets

The Connected Home

Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.

Connected Home : Qualcomm : Withings

Big Ideas

SXSW: Complex new world

Austin – Shinra Technologies has presented The Living World, a simulation that tests current limits of complexity for virtual gaming worlds.

SXSW : Shinra Technologies : Google Fiber