Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Building blocks

Billund, Denmark – Lego, the world’s biggest toy brand, has announced it will invest £95m ($150, €134m) into a Sustainable Materials Research Centre.

Big Ideas

Setting up shop

Washington – The work-life divide becomes even more blurred with residential co-working space WeLive.

Washington DC : WeLive : WeWork

Big Ideas

Virtually there

UK – Virtual and augmented reality is set to become a £2.5bn ($4bn,€3.5bn) market by 2018, according to industry analysts CCS Insight.

CCS Insights : Virtual Reality : UK

Big Ideas

Sweet saviour

US – Ben & Jerry’s has created a new flavour of ice cream to raise awareness of climate change.

Ben & Jerry's : Brandstanding : Climate Change

Big Ideas

Transfats ban

US – Artificial transfats will be removed from the American diet thanks to a new ruling by the US Food and Drug Administration.

GMOs : U.S. Food And Drug Administration : Whole-system Thinking

Big Ideas

Chinese big spenders

Global – Chinese shoppers will drive growth in the luxury market, with electronic items top of the list, according to a new survey.

China : Shanghai : Beijing

Big Ideas

Local hospitality

Connecticut, US – Sheraton Hotels is finally embracing the Glocal phenomenon with its 2020 five-year business plan.

Sheraton Hotels And Resorts : Glocal : Rebranding

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.

Washington DC : LexiCandy : Carol Glenn

Big Ideas

Cannes Lions 2015 Preview

From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...

Cannes Lions : Cannes Lions International Festival Of Creativity : Cannes 2015

Big Ideas

Stick with it

London – Television still has a big part to play in advertising, despite the rise of internet tv subscriptions and other digital media, says the la...

MarketShare : IHS : Advertising

Big Ideas

Stay and stream

US – Marriott Hotels has announced a partnership with Netflix that will enable its guests to use the online video-streaming service in select locat...

Marriott Hotels : Netflix : Matthew Carroll

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...

WorldWatchReport : Digital Luxury Group : Apple Watch

Big Ideas

Bidding wars

New York – Worlds collided as eBay and Sotheby’s teamed up for a modern auction experience.

EBay : Sotheby’s : Contemporary Curated

Big Ideas

Adaptable workers

Global – New figures from Censusworld and LinkedIn reveal that modern Millennial workers are more eager to please and more image-conscious than eve...

LinkedIn : Censusworld : New Norms @Work

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.

OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets

Big Ideas

Hot chip

Netherlands – The Nerdalize eRadiator is putting the latent heat from servers to commercial use inside the home.

Nerdalize : ERadiator : Home

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Big Ideas

Chance encounter

London – Browser extension Tab is bringing serendipity back to online dating.

London : Tab : Shib Hussain

Big Ideas

Sharing is caring

London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...

CMA : Content Marketing And Data Intelligence : Social Media

Big Ideas

Work anywhere

New York – SpareChair is a co-working app for the Airbnb generation.

Spare Chair : Sharona Coutts : Coworking

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