Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Inclusive advertising

US – Adverts featuring same-sex couples were the most digitally engaging ads of June 2015, according to data from iSpot.tv.

LGBT Advertising : ISpot.tv : Consumer Engagement

Big Ideas

International Liberty

London – Luxury department store retailer Liberty has announced plans to expand overseas by opening in international department stores.

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...

Leo Burnett : Cannes Lion 2015 : Levi's

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...

#WeighThis Campaign : Lean Cuisine : 360i

Big Ideas

Digital detox

Baden-Baden, Germany – Five-star spa resort Villa Stéphanie has come up with a novel way to help its guests relax.

Villa Stéphanie : Baden-Baden : Germany

Big Ideas

Cinema’s call to action

Cannes Lions 2015 – SAWA, Richard Curtis and Sir John Hegarty have joined forces to announce the first global cinema advert, highlighting the UN’...

Cannes Lions 2015 : Festival : Cannes

Big Ideas

Own it

London – LS:N Global looks at two new car-sharing services to be launched this week that will change the way people move around the city.

London : Uber : Drover

Big Ideas

Smart architecture

Cannes Lions 2015 – A panel discussion at Cannes Lions Festival highlighted the potential for personalisation and real-time adaptation that smart...

Cannes Lions 2015 : Smart Spaces : Retail Interiors

Markets

Global Beauty Market: Part 2

The beauty and personal care industry has expanded to encompass an array of lucrative, previously overlooked opportunities in the male grooming, ...

Wellness : Male Grooming : Inclusive Beauty

Big Ideas

YouTube news

Global – YouTube has launched Newswire, a service that provides eyewitness videos of breaking news events.

YouTube : Google : News

Big Ideas

Tipping point

Cannes Lions 2015 – Advertisers have yet to capitalise on the lucrative female consumer market, according to Bec Brideson, founder of Global ...

Cannes Lions 2015 : Bec Brideson : Global Marketing Women

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.

Vice : Unilever : Broadly

Big Ideas

Top 10: Design Miami/Basel 2015

The 10th anniversary of the show reflected the rapid growth of the design market.

Design Miami/Basel 2015 : Product Design : Art Installation

Markets

Global Beauty Market: Part 1

Global beauty is exploring unorthodox opportunities for growth in new consumer segments and niche categories – and watching the good times roll o...

Global : China : Korea

Big Ideas

Dare to be different

Cannes Lions 2015 – Music producer and recording artist Pharrell Williams has highlighted authenticity and the courage to be different as essenti...

Cannes Lions 2015 : Authenticity : Cannes

Big Ideas

Sweet and low

London – Jamie Oliver has introduced a surcharge on sugary drinks at his restaurants across England.

Jamie Oliver : Sugar : Surcharge

Big Ideas

Building blocks

Billund, Denmark – Lego, the world’s biggest toy brand, has announced it will invest £95m ($150, €134m) into a Sustainable Materials Research Centre.

Lego : Sustainable Materials Research Centre : Billund

Big Ideas

Setting up shop

Washington – The work-life divide becomes even more blurred with residential co-working space WeLive.

Washington DC : WeLive : WeWork

Big Ideas

Virtually there

UK – Virtual and augmented reality is set to become a £2.5bn ($4bn,€3.5bn) market by 2018, according to industry analysts CCS Insight.

CCS Insights : Virtual Reality : UK

Big Ideas

Sweet saviour

US – Ben & Jerry’s has created a new flavour of ice cream to raise awareness of climate change.

Ben & Jerry's : Brandstanding : Climate Change

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