Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Fashion in residence

Milan – Ralph Lauren is ditching its high street store to make way for an exclusive fashion residence.

Ralph Lauren : Milan Palazzo : Retail Experience

Big Ideas

Decoded London 2015 Review

At the Decoded Fashion summit in London, industry speakers and panellists discussed technology’s role in-store, retail 3.0, social selling and th...

Big Ideas

Framing luxury

London – The latest luxury report from Deloitte reveals insights into the evolving spending habits of UK luxurians.

Deloitte : The Luxury Opportunity : Ecommerce

Big Ideas

DIY design

Stockholm – The Ikea Democratic Design Day 2015 revealed the furniture retailer’s plans to take back hacks.

Ikea : Democratic Design Day : Hacks

Big Ideas

Listen carefully

New York – Acoustic engineers at Doppler Labs have created a piece of hearable technology, headphones that enable wearers to filter the world aroun...

Doppler Labs : Here : Hearables

Big Ideas

Travel light

Nottingham, UK – Travellers can offer up their free time in exchange for accommodation, thanks to new host and traveller exchange platform Amons.&n...

Amons : International : Backpackers

Big Ideas

NYCxDesign 2015 Review: Part 2

New York’s design fair has helped to further elevate the profile of the city as one of the world’s leading design centres.

NYCxDesign : ICFF : SightUnseen

Big Ideas

Motherhood now

US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.

Goldman Sachs : Jeff Fromm : Millennials

Big Ideas

NYCxDesign 2015 Review: Part 1

A relative newcomer on the design festival circuit, NYCxDesign brings together the International Contemporary Furniture Fair (ICFF), North Americ...

NYCxDesign : ICFF : DesignJunction

Big Ideas

Value of technology

London – Technology is the most valuable and fastest-growing industry in the world, according to a new study from Millward Brown and Wire and ...

WPP : Millward Brown : BrandZ

Big Ideas

Insta-ads

US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.

Instagram : Shop Now : Advertising

Big Ideas

Light therapy

San Francisco – Technology start-up Novalogy has released Ayo, a wearable device that uses light to regulate a user’s energy levels.

Novalogy : Ayo : Chronobiology

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.

Generations : Consumer Behaviour : Travel Spending

Big Ideas

Behind the seams

Paris – Dior has launched its own virtual reality experience, Dior Eyes.

Dior Eyes : DigitasLBi Labs France : Virtual Reality

Big Ideas

Retail lab

San Francisco – Retail technology start-ups have a new hub in Bespoke, a monolithic co-working space in one of the city’s retail hotspots.

Westfield Labs : Bespoke : Retail

Big Ideas

Personal shopper

US – Online shoppers have gained a powerful ally in Paribus, a service that automatically reimburses consumers when prices change.

Paribus : Amazon : Geometry Global

Big Ideas

Searching social

US – Google and Twitter have signed a new agreement, giving the search engine access to tweets.

Google : Twitter : Search Engine

Big Ideas

Zero-energy coffee

UK – Coffee chain Costa opens the Eco Pod, a zero-energy coffee shop.

Energetic Architecture : Zero-energy : Costa

Big Ideas

In-vitro beauty

Clichy, France – L’Oréal plans to automate the production of 3D-printed skin for testing new cosmetics formulas.

L'Oréal : Organovo : Bioprinting

Big Ideas

Fashion circle

London – E-tailer Net-A-Porter has launched The Net Set, its shoppable social app.

Net-A-Porter : Net Set : App

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