Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Stay with us

San Francisco – Online travel agent Hotel Tonight has launched Aces, a new mobile concierge service.

HotelTonight : Aces : Mobile Concierge

Big Ideas

Cash concerns

US – The digital wallet is failing to take off with security-wary consumers, according to the latest figures from industry analyst Gallup.

Gallup : Digital Wallet : Apple Pay

Big Ideas

Fast fibre

Rohnert Park, California – Amy’s Kitchen, one of North America’s most popular frozen food brands, is opening an all-vegetarian drive-through.

Amy’s Kitchen : Amy's Drive Thru : Flexitarian

Big Ideas

Better beacons

Global – Beacon technology is proving a tough nut to crack, but Facebook may have the answer with Place Tips.

Facebook : Place Tips : Beacon

Big Ideas

Denim redux

San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.

Levi Strauss & Co : Athleisure : Denim

Big Ideas

Selfie Security

Global – The selfie could prove to be the future of cashless transactions, according to MasterCard.

MasterCard : Facial Recognition : Cashless Transactions

Big Ideas

Perfectionist packaging

Cupertino, California – Apple is working with retail partners to revamp its third-party accessories packaging.

Apple : Packaging : Retail Experience

Big Ideas

Deal or no deal

Paris – Petit h, the research arm of luxury fashion brand Hermès, is inviting customers to take a leap of faith and buy one of its mystery boxes.

Hermés : Petit H : Mystery Box

Big Ideas

RCA and CSM Show Review

Graduate shows at the Royal College of Art (RCA) and Central Saint Martins (CSM) tackled some weighty issues this year with work that challenged ...

Royal College Of Art : Critical Design : Whole-system Thinking

Big Ideas

IT on call

Recife, Brazil – Using GPS technology similar to that of popular taxi apps such as Uber, FindUP connects customers to reliable IT experts in Brazil...

FindUP : IT Support : Sharenomics

Big Ideas

Clever cognac

Paris – Rémy Martin is fighting luxury piracy with the launch of a near-field communication (NFC)-enabled smart cognac bottle.

Rémy Martin : Club Connected Bottle : Tamper-proof

Big Ideas

Cannes Lions Review Part 2

A future-facing creative communications industry met at the Cannes Lions 2015 International Festival of Creativity to discuss how technology will...

Cannes Lions 2015 : Smart Technology : Wearable Tech

Big Ideas

Youtrition

Israel – Scientists at the Weizmann Institute in Rehovot have created bespoke, optimised diets for individuals using a computer algorithm.

Israel : Weizmann Institute : Rehevot

Big Ideas

Emotional engagement

London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators.

Jaguar : Mindshare : #FeelWimbledon

Big Ideas

Catch a ride

Tel Aviv – Google’s Waze is set to trial a new car pooling feature in one of Israel’s most congested regions.

Google : RideWith : Carpooling

Big Ideas

Lift off

Tokyo – Sony is helping its employees to spread their entrepreneurial wings with First Flight, its own crowdfunding platform.

Sony : First Flight : Seed Acceleration Programme

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...

Social Media : Ogilvy : Consumer Engagement

Big Ideas

Digi-Tactile Disney

US – The Walt Disney Company has announced plans to merge its toy and video game units into one department, reflecting the increasing overlap betwe...

Walt Disney : Digi-tactile : Generation I

Big Ideas

Small-scale superstores

UK – Swedish furniture superstore chain Ikea will trial a number of small-format stores in the UK.

Ikea : Click And Collect : Omni Channel

Big Ideas

Cannes Lions Review Part 1

During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...

Cannes Lions 2015 : Brandstanding : Droga5

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