Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Office on the go

San Francisco – Online home-rental marketplace Airbnb has launched a new business feature for company travel.

Airbnb Business : Short Stay : Home Rental

Big Ideas

Personalisation power

London – Start-up Lost My Name is using the power of data to create a new generation of personalised books.

Lost My Name : Interactive : Storytelling

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.

The Future Universe : Television : Entertainment

Big Ideas

Make-up for everyone

New York – Transgender model Andreja Pejic is fronting the latest campaign for beauty brand Make Up For Ever.

Neutral Culture : Transgender : Make Up For Ever

Big Ideas

Mortal combat

Netherlands – The Flock is a mortal computer game that will eventually cease to exist.

The Flock : Vogelsap : Gaming

Big Ideas

India's Decade

Global – Luxury brands should start preparing for India’s Decade, as the country’s ultra-high-net-worth individuals (UHNWI) begin to show their inf...

Global : India’s Decade : Ultra High Net Worth Individuals

Markets

Microbrewing in Brazil

Already established in the US and Europe, microbreweries are now on the rise in Brazil, although challenges lie ahead.

Brazil : Microbreweries : Craft Beer

Big Ideas

RCA and CSM 2015: Ones to watch

LS:N Global profiles the designers to watch from the 2015 Royal College of Art (RCA) and Central Saint Martins (CSM) graduate shows.

Royal College Of Art : Material Futures : Central Saint Martins

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.

Conlumino : Duty Free : Shopping

Big Ideas

Do good

San Francisco – Rediscover the power of gratitude with PersonalHeroes, a company creating a currency of kindness.

Random Acts Of Kindness : Reputation Management : Global Picture

Big Ideas

Listen to this

London – HearAngel is the FitBit for your ears that helps people manage their Daily Sound Allowance.

HearAngel : LimitEar : Hearing

Big Ideas

Ready and waiting

Lisbon – Convenience service TimeResQ is helping travellers spend more time on what matters.

Big Ideas

Uber fights back

New York – Uber gets personal in its fight against a proposed cap on driving licences.

Uber : Bill De Blasio : New York City

Big Ideas

Getting to know you

Chicago – Choice Cuts is a service that helps subscribers discover new music via SMS.

Choice Cuts : Text-only : Discovery

Big Ideas

Smartphone surge

Africa – Sales of smartphones in Africa have risen sharply in 2015, continue to eat into the total mobile market.

Africa : Smartphones : International Data Corp

Big Ideas

Numbers game

US – Digital people counter Density aims to solve an old retail problem.

San Francisco : Andrew Farah : Counter

Big Ideas

Stay ’n’ shop

Chicago – Virgin Hotels’ Gap concierge service means guests won’t ever be caught short of clothes when travelling.

Virgin Hotels : GAP : Concierge

Communities

New Indian Tastemakers

As more consumers in India become connected to the internet and plugged into what’s new in fashion, food and lifestyle, a new wave of influencers...

Consumer Behaviour : India : Bloggers

Big Ideas

Hotting up

Arkansas, US – The battle for e-commerce supremacy is hotting up as retail giants Walmart and Amazon exchange fresh blows in public.

Amazon Prime : Wal Mart : Brandalism

Big Ideas

Summer 2015 Fancy Food Show

Challenging flavours, turbocharged ingredients and bacon mania stood out as exhibitors from around the world presented streamlined branding and e...

Summer Fancy Food Show : Skillet : Coolhaus

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