Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Commitment issues

San Francisco – Try is a new service helping customers to save on the cost of online returns.

Try : Plug-in : E-commerce

Big Ideas

From the block

New York – Blockfeed is an app that delivers geographically specific news stories straight to users’ phones.

Blockfeed : Local News : Aggregator

Big Ideas

Browse anywhere

UK – Smartphones have overtaken laptops as internet users’ number one device.

Ofcom : Mobile Browsing : 4G

Big Ideas

Stay-at-home Millennials

US – The number of Millennials choosing to live at the family home post-recession is rising, according to a report from the Pew Research Center.

Millennials : Recession : The Flat Age Society

Big Ideas

New Designers Part Two 2015

Now in its 30th year, New Designers continues to highlight graduate talent across multiple design disciplines. At the Part Two show, there was an...

New Designers 2015 : Part Two : Graduate Show

Big Ideas

Social selling

Sydney – Facebook is making it easier than ever for users to buy and sell second-hand products on its social media platform.

Facebook : Marketplace : For Sale Groups

Big Ideas

Model market

London – Time Out magazine is going offline by launching markets in cities around the world.

Time Out Magazine : Time Out Markets : Lisbon

Big Ideas

Easy rider

Global – Tesla Motors is preparing to release its next firmware update, enabling its cars to highway auto-steer and auto-park.

Tesla Motors : Version 7 : Autonomous Vehicles

Big Ideas

Brewery battle

US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.

Anheuser-Busch InBev : MillerCoors : Constellation Brands

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.

Converse : Nike : Chuck II

Big Ideas

Listen in

UK – Online retailer ASOS has launched a new weekly podcast called My Big Idea, which features a series of inspirational female speakers. The 13-e...

ASOS : Podcast : The Athena Woman

Big Ideas

Private jet set

US – American airline Delta Air Lines is offering consumers on its SkyMiles frequent-flyer scheme the opportunity to upgrade their reservations and...

Delta : Private Jet Market : Rewards Program

Big Ideas

On an Even keel

US – Even, a new financial start-up, aims to help freelancers regulate their incomes.Offers interest-free loans to freelancers for £1.92 ($3...

Even : The Society Of Grownups : Apps

Big Ideas

Search and go

Global – Google’s latest update to its Search app enables users to monitor footfall in local businesses, helping them avoid long queues and grab ...

Google : Search App : Local Economy

Big Ideas

Scaling down

Boston, Massachusetts – A US start-up, launched in coordination with the Harvard Innovation Lab and Millennial Housing Lab, is aiming to encourag...

Getaway : Harvard Innovation Lab : The New Sublimity

Big Ideas

Tailor-made

US – In the Personal Information Economy, brands are increasingly harnessing consumer data to tailor their offers. Now, retailer Target and ice c...

Flavorize Me : Target : Personal Information Economy

Big Ideas

Spending stars

Seattle – Starbucks is expanding its loyalty programme, enabling customers to earn points through third-party retailers. The My Starbucks Reward...

My Starbucks Rewards : The New Value Economy : Digital Ecosystem

Big Ideas

Visas made easy

China – Alipay, the online payment provider owned by e-commerce platform Alibaba, has launched a Credit Visa service, which aims to ease the...

Sesame Credit : Alipay : Chinese Luxury Consumer

Markets

Museum Market

Museums are moving out of the archives, using bold new collaborations and technology to drive innovation.

Museums : Luxury : Archives

Big Ideas

Post-workout beer

Vancouver – Sportswear brand Lululemon has collaborated with local Canadian brewery Stanley Park Brewing to produce its own post-workout beer, Cu...

Curiosity Beer : LuluLemon : Stanley Park Brewing

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