Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Spending stars

Seattle – Starbucks is expanding its loyalty programme, enabling customers to earn points through third-party retailers. The My Starbucks Reward...

Big Ideas

Visas made easy

China – Alipay, the online payment provider owned by e-commerce platform Alibaba, has launched a Credit Visa service, which aims to ease the...

Sesame Credit : Alipay : Chinese Luxury Consumer

Markets

Museum Market

Museums are moving out of the archives, using bold new collaborations and technology to drive innovation.

Museums : Luxury : Archives

Big Ideas

Post-workout beer

Vancouver – Sportswear brand Lululemon has collaborated with local Canadian brewery Stanley Park Brewing to produce its own post-workout beer, Cu...

Curiosity Beer : LuluLemon : Stanley Park Brewing

Big Ideas

Office on the go

San Francisco – Online home-rental marketplace Airbnb has launched a new business feature for company travel.

Airbnb Business : Short Stay : Home Rental

Big Ideas

Personalisation power

London – Start-up Lost My Name is using the power of data to create a new generation of personalised books.

Lost My Name : Interactive : Storytelling

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.

The Future Universe : Television : Entertainment

Big Ideas

Make-up for everyone

New York – Transgender model Andreja Pejic is fronting the latest campaign for beauty brand Make Up For Ever.

Neutral Culture : Transgender : Make Up For Ever

Big Ideas

Mortal combat

Netherlands – The Flock is a mortal computer game that will eventually cease to exist.

The Flock : Vogelsap : Gaming

Big Ideas

India's Decade

Global – Luxury brands should start preparing for India’s Decade, as the country’s ultra-high-net-worth individuals (UHNWI) begin to show their inf...

Global : India’s Decade : Ultra High Net Worth Individuals

Markets

Microbrewing in Brazil

Already established in the US and Europe, microbreweries are now on the rise in Brazil, although challenges lie ahead.

Brazil : Microbreweries : Craft Beer

Big Ideas

RCA and CSM 2015: Ones to watch

LS:N Global profiles the designers to watch from the 2015 Royal College of Art (RCA) and Central Saint Martins (CSM) graduate shows.

Royal College Of Art : Material Futures : Central Saint Martins

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.

Conlumino : Duty Free : Shopping

Big Ideas

Do good

San Francisco – Rediscover the power of gratitude with PersonalHeroes, a company creating a currency of kindness.

Random Acts Of Kindness : Reputation Management : Global Picture

Big Ideas

Listen to this

London – HearAngel is the FitBit for your ears that helps people manage their Daily Sound Allowance.

HearAngel : LimitEar : Hearing

Big Ideas

Ready and waiting

Lisbon – Convenience service TimeResQ is helping travellers spend more time on what matters.

Big Ideas

Uber fights back

New York – Uber gets personal in its fight against a proposed cap on driving licences.

Uber : Bill De Blasio : New York City

Big Ideas

Getting to know you

Chicago – Choice Cuts is a service that helps subscribers discover new music via SMS.

Choice Cuts : Text-only : Discovery

Big Ideas

Smartphone surge

Africa – Sales of smartphones in Africa have risen sharply in 2015, continue to eat into the total mobile market.

Africa : Smartphones : International Data Corp

Big Ideas

Numbers game

US – Digital people counter Density aims to solve an old retail problem.

San Francisco : Andrew Farah : Counter

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