Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Airport solar system

Kochi, India – Cochin International Airport has become the world’s first entirely solar-powered airport.

Cochin International Airport : Solar Powered : Whole System Thinking

Big Ideas

Getting steamy

San Francisco – Start-up Nebia is revolutionising the way people shower.

Nebia : Shower System : H2Micro

Big Ideas

Solar swingers

Global – Unused golf courses around the world are being transformed into solar power plants.

Golf Courses : Kyocera Solar : Solar Power

Big Ideas

District manager

London – Covent Garden has launched its own app that helps visitors get around and ensures they never miss an offer.

The Pass : Covent Garden : CAPCO

Big Ideas

Uber helpful

New York – Uber is offering to help customers return unwanted e-commerce purchases via courier.

Uber : On-demand : Delivery

Markets

Chinese Menswear Market

Chinese men are spending more on apparel and favouring designed-in-China over imported brands.

China : Luxury : Menswear

Big Ideas

Walk-through weedery

Denver – Colorado is about to get its first public weedery, offering consumers a new kind of retail theatre.

Green Man : Cannabis : Cannabusiness

Big Ideas

Tween texting

US – Jott is a messaging app that doesn’t require a data plan or wi-fi connection to work, and is taking American high schools by storm.

Jott : Messaging : App

Big Ideas

Sound security

Zurich – Researchers at the Swiss Federal Institute of Technology want sound to be the key to unlocking the web.

Swiss Federal Institute Of Technology : Sound-Proof : Two-factor Authentication

Big Ideas

Milk matters

UK – Morrisons has introduced a new, more lucrative milk brand in response to rising pressure from the nation’s dairy farmers.

Farmers For Action : Morrisons : Asda

Big Ideas

Home security

California – The Internet of Things (IoT) revolution is making homes smarter and more efficient, but also more vulnerable to cybercriminals worldwi...

The Connected Home : Cujo : Smart Security

Big Ideas

All natural

US – Sales of natural soft drinks and craft carbonated drinks are expected to benefit after artificial sweeteners fall foul of health-conscious con...

Craft Cola : Carbonated Soft Drinks : Mintel

Big Ideas

Fertile opportunity

Sunnyvale, California – Yono Labs is making it easier and more convenient for women to track their fertility, helping to improve their chances of c...

Yono Labs : BBT : Fertility

Big Ideas

Cleaner screens

Korea – Online auction and shopping site Gmarket is making mobile e-commerce safer in a rather unusual way.

Innored : Gmarket : Kinneir Dufort

Big Ideas

Solar plugin

US – The SunPort gives consumers access to solar power from any plug outlet.

Renewable : Clean Energy : Solar Energy

Markets

Cannabusiness

Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...

Cannabis : Rebranding : Silicon Valley

Big Ideas

Ascent of advertising

London – M&C Saatchi reveals an artificially intelligent poster that takes a Darwinian approach to advertising.

M&C Saatchi : Artifical Intelligence : Genetic Algorithm

Big Ideas

Pay on TV

South Korea – Samsung has worked with PayPal on a new payment service for its smart tvs.

Samsung Pay : Samsung Pay For TV : Mobile Payments

Big Ideas

Built to last

London – The 30 Year Sweatshirt is offering an alternative to cheap and disposable fast fashion.

30 Year Sweatshirt

Big Ideas

India’s podcast resurgence

India – Smartphones are feeding India’s appetite for information-rich podcasts.

Podcast : Smartphones : Mobile Internet

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