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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Ascent of advertising
London – M&C Saatchi reveals an artificially intelligent poster that takes a Darwinian approach to advertising.
M&C Saatchi
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Artifical Intelligence
:
Genetic Algorithm
Big Ideas
Pay on TV
South Korea – Samsung has worked with PayPal on a new payment service for its smart tvs.
Samsung Pay
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Samsung Pay For TV
:
Mobile Payments
Big Ideas
Built to last
London – The 30 Year Sweatshirt is offering an alternative to cheap and disposable fast fashion.
30 Year Sweatshirt
Big Ideas
India’s podcast resurgence
India – Smartphones are feeding India’s appetite for information-rich podcasts.
Podcast
:
Smartphones
:
Mobile Internet
Big Ideas
Commitment issues
San Francisco – Try is a new service helping customers to save on the cost of online returns.
Try
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Plug-in
:
E-commerce
Big Ideas
From the block
New York – Blockfeed is an app that delivers geographically specific news stories straight to users’ phones.
Blockfeed
:
Local News
:
Aggregator
Big Ideas
Browse anywhere
UK – Smartphones have overtaken laptops as internet users’ number one device.
Ofcom
:
Mobile Browsing
:
4G
Big Ideas
Stay-at-home Millennials
US – The number of Millennials choosing to live at the family home post-recession is rising, according to a report from the Pew Research Center.
Millennials
:
Recession
:
The Flat Age Society
Big Ideas
New Designers Part Two 2015
Now in its 30th year, New Designers continues to highlight graduate talent across multiple design disciplines. At the Part Two show, there was an...
New Designers 2015
:
Part Two
:
Graduate Show
Big Ideas
Social selling
Sydney – Facebook is making it easier than ever for users to buy and sell second-hand products on its social media platform.
Facebook
:
Marketplace
:
For Sale Groups
Big Ideas
Model market
London – Time Out magazine is going offline by launching markets in cities around the world.
Time Out Magazine
:
Time Out Markets
:
Lisbon
Big Ideas
Easy rider
Global – Tesla Motors is preparing to release its next firmware update, enabling its cars to highway auto-steer and auto-park.
Tesla Motors
:
Version 7
:
Autonomous Vehicles
Big Ideas
Brewery battle
US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.
Anheuser-Busch InBev
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MillerCoors
:
Constellation Brands
Big Ideas
Remaking an icon
Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.
Converse
:
Nike
:
Chuck II
Big Ideas
Listen in
UK – Online retailer ASOS has launched a new weekly podcast called My Big Idea, which features a series of inspirational female speakers. The 13-e...
ASOS
:
Podcast
:
The Athena Woman
Big Ideas
Private jet set
US – American airline Delta Air Lines is offering consumers on its SkyMiles frequent-flyer scheme the opportunity to upgrade their reservations and...
Delta
:
Private Jet Market
:
Rewards Program
Big Ideas
On an Even keel
US – Even, a new financial start-up, aims to help freelancers regulate their incomes.Offers interest-free loans to freelancers for £1.92 ($3...
Even
:
The Society Of Grownups
:
Apps
Big Ideas
Search and go
Global – Google’s latest update to its Search app enables users to monitor footfall in local businesses, helping them avoid long queues and grab ...
Google
:
Search App
:
Local Economy
Big Ideas
Scaling down
Boston, Massachusetts – A US start-up, launched in coordination with the Harvard Innovation Lab and Millennial Housing Lab, is aiming to encourag...
Getaway
:
Harvard Innovation Lab
:
The New Sublimity
Big Ideas
Tailor-made
US – In the Personal Information Economy, brands are increasingly harnessing consumer data to tailor their offers. Now, retailer Target and ice c...
Flavorize Me
:
Target
:
Personal Information Economy
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