Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Ascent of advertising

London – M&C Saatchi reveals an artificially intelligent poster that takes a Darwinian approach to advertising.

M&C Saatchi : Artifical Intelligence : Genetic Algorithm

Big Ideas

Pay on TV

South Korea – Samsung has worked with PayPal on a new payment service for its smart tvs.

Samsung Pay : Samsung Pay For TV : Mobile Payments

Big Ideas

Built to last

London – The 30 Year Sweatshirt is offering an alternative to cheap and disposable fast fashion.

30 Year Sweatshirt

Big Ideas

India’s podcast resurgence

India – Smartphones are feeding India’s appetite for information-rich podcasts.

Podcast : Smartphones : Mobile Internet

Big Ideas

Commitment issues

San Francisco – Try is a new service helping customers to save on the cost of online returns.

Try : Plug-in : E-commerce

Big Ideas

From the block

New York – Blockfeed is an app that delivers geographically specific news stories straight to users’ phones.

Blockfeed : Local News : Aggregator

Big Ideas

Browse anywhere

UK – Smartphones have overtaken laptops as internet users’ number one device.

Ofcom : Mobile Browsing : 4G

Big Ideas

Stay-at-home Millennials

US – The number of Millennials choosing to live at the family home post-recession is rising, according to a report from the Pew Research Center.

Millennials : Recession : The Flat Age Society

Big Ideas

New Designers Part Two 2015

Now in its 30th year, New Designers continues to highlight graduate talent across multiple design disciplines. At the Part Two show, there was an...

New Designers 2015 : Part Two : Graduate Show

Big Ideas

Social selling

Sydney – Facebook is making it easier than ever for users to buy and sell second-hand products on its social media platform.

Facebook : Marketplace : For Sale Groups

Big Ideas

Model market

London – Time Out magazine is going offline by launching markets in cities around the world.

Time Out Magazine : Time Out Markets : Lisbon

Big Ideas

Easy rider

Global – Tesla Motors is preparing to release its next firmware update, enabling its cars to highway auto-steer and auto-park.

Tesla Motors : Version 7 : Autonomous Vehicles

Big Ideas

Brewery battle

US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.

Anheuser-Busch InBev : MillerCoors : Constellation Brands

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.

Converse : Nike : Chuck II

Big Ideas

Listen in

UK – Online retailer ASOS has launched a new weekly podcast called My Big Idea, which features a series of inspirational female speakers. The 13-e...

ASOS : Podcast : The Athena Woman

Big Ideas

Private jet set

US – American airline Delta Air Lines is offering consumers on its SkyMiles frequent-flyer scheme the opportunity to upgrade their reservations and...

Delta : Private Jet Market : Rewards Program

Big Ideas

On an Even keel

US – Even, a new financial start-up, aims to help freelancers regulate their incomes.Offers interest-free loans to freelancers for £1.92 ($3...

Even : The Society Of Grownups : Apps

Big Ideas

Search and go

Global – Google’s latest update to its Search app enables users to monitor footfall in local businesses, helping them avoid long queues and grab ...

Google : Search App : Local Economy

Big Ideas

Scaling down

Boston, Massachusetts – A US start-up, launched in coordination with the Harvard Innovation Lab and Millennial Housing Lab, is aiming to encourag...

Getaway : Harvard Innovation Lab : The New Sublimity

Big Ideas

Tailor-made

US – In the Personal Information Economy, brands are increasingly harnessing consumer data to tailor their offers. Now, retailer Target and ice c...

Flavorize Me : Target : Personal Information Economy

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