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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Look me up
Global – LinkedIn has launched a new employee directory service to replace corporate directories and drive activity on its network.
LinkedIn Lookup
:
Directory
:
Internal Resource
Big Ideas
Health benefits
New York – Wellcoin is taking the gamification of fitness to the next level, with real, tangible rewards.
Wellcoin
:
Health Currency
:
Fitness
Big Ideas
Always on demand
US – On-demand marketplaces such as Uber and Airbnb are expected to grow by 57% by 2020, according to new figures.
Airbnb
:
Uber
:
The Sharing Economy
Big Ideas
Retail apps challenge
Global – A new report from Forrester Consulting reveals how retailers face a challenge in persuading consumers about the benefits of retail apps.
Forrester Consulting
:
Retail Apps
:
RetailMeNot
Big Ideas
Airport solar system
Kochi, India – Cochin International Airport has become the world’s first entirely solar-powered airport.
Cochin International Airport
:
Solar Powered
:
Whole System Thinking
Big Ideas
Getting steamy
San Francisco – Start-up Nebia is revolutionising the way people shower.
Nebia
:
Shower System
:
H2Micro
Big Ideas
Solar swingers
Global – Unused golf courses around the world are being transformed into solar power plants.
Golf Courses
:
Kyocera Solar
:
Solar Power
Big Ideas
District manager
London – Covent Garden has launched its own app that helps visitors get around and ensures they never miss an offer.
The Pass
:
Covent Garden
:
CAPCO
Big Ideas
Uber helpful
New York – Uber is offering to help customers return unwanted e-commerce purchases via courier.
Uber
:
On-demand
:
Delivery
Markets
Chinese Menswear Market
Chinese men are spending more on apparel and favouring designed-in-China over imported brands.
China
:
Luxury
:
Menswear
Big Ideas
Walk-through weedery
Denver – Colorado is about to get its first public weedery, offering consumers a new kind of retail theatre.
Green Man
:
Cannabis
:
Cannabusiness
Big Ideas
Tween texting
US – Jott is a messaging app that doesn’t require a data plan or wi-fi connection to work, and is taking American high schools by storm.
Jott
:
Messaging
:
App
Big Ideas
Sound security
Zurich – Researchers at the Swiss Federal Institute of Technology want sound to be the key to unlocking the web.
Swiss Federal Institute Of Technology
:
Sound-Proof
:
Two-factor Authentication
Big Ideas
Milk matters
UK – Morrisons has introduced a new, more lucrative milk brand in response to rising pressure from the nation’s dairy farmers.
Farmers For Action
:
Morrisons
:
Asda
Big Ideas
Home security
California – The Internet of Things (IoT) revolution is making homes smarter and more efficient, but also more vulnerable to cybercriminals worldwi...
The Connected Home
:
Cujo
:
Smart Security
Big Ideas
All natural
US – Sales of natural soft drinks and craft carbonated drinks are expected to benefit after artificial sweeteners fall foul of health-conscious con...
Craft Cola
:
Carbonated Soft Drinks
:
Mintel
Big Ideas
Fertile opportunity
Sunnyvale, California – Yono Labs is making it easier and more convenient for women to track their fertility, helping to improve their chances of c...
Yono Labs
:
BBT
:
Fertility
Big Ideas
Cleaner screens
Korea – Online auction and shopping site Gmarket is making mobile e-commerce safer in a rather unusual way.
Innored
:
Gmarket
:
Kinneir Dufort
Big Ideas
Solar plugin
US – The SunPort gives consumers access to solar power from any plug outlet.
Renewable
:
Clean Energy
:
Solar Energy
Markets
Cannabusiness
Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...
Cannabis
:
Rebranding
:
Silicon Valley
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