Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Money in the bank

New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.

Big Ideas

The future’s mobile

Global – Mobile internet is set to overtake newspapers as the third-largest advertising medium.

Mobile Internet Advertising : Adspend : ZenithOptimedia

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.

Modern Luxury : Luxury Shoppers Experience : Ecommerce

Big Ideas

Grow your own

Copenhagen – Internationally renowned restaurant Noma plans to close and re-open as an urban farm in the heart of the city.

Noma : René Redzepi : Urban Farm

Big Ideas

London Design Festival 2015 Preview

London Design Festival hopes to re-invent itself both as more culturally ambitious and more approachable to the wider public through a ne...

London Design Festival : Somerset House : Preview

Big Ideas

Sound sleep

Global – Bedtime is becoming more personalised thanks to French electronics company Withings and music streaming service Spotify.

Withings : Spotify : Aura Connected Alarm Clock

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...

World Retail Congress 2015 : Metro Group : Disney

Big Ideas

Affluent agriculture

California – The Cannery introduces a farm-to-table residential community targeted at affluent consumers to the golden state.

Macrotrend : Whole-System Thinking : Agriculture

Big Ideas

Backseat book

New York – Uber has launched its own in-car magazine for New York Fashion Week.

Uber : Arriving Now : NYFW 2015

Big Ideas

Over instant

UK – It’s official, interest in instant coffee has gone off the boil as consumers discover a more sophisticated palate.

UK : Coffee : Millennials

Big Ideas

Decision-maker

Global – Dvel is an app helping consumers to crowdsource advice on life’s little decisions.

Dvel : Crowdsourcing : Decision Making

Big Ideas

Anti-social networking

Global – Avoid Humans is a new web app that uses geo-location technology to appeal to full-time and part-time introverts eager to avoid the hustl...

Macrotrend : The New Sublimity : Introversion

Big Ideas

Apple keynote: What you need to know

Global – As the dust settles following Apple’s 2015 keynote, we bring you a round-up of the ones to watch.

Apple : Keynote : San Francisco

Big Ideas

In-app advertising

Global – Facebook's new ad format on its app is changing the way brands connect with social media users via mobile.

Facebook : Advertising : Native

Big Ideas

Recruitment romance

US – Not content with personal matchmaking, dating site eHarmony is now helping customers find their professional happy ever after.

EHarmony : Elevated Careers : Neil Clark Warren

Big Ideas

Data marketing

World Retail Congress 2015 – Consumers are sharing their personal data more willingly than ever, but they expect to receive something in exchange.

Aimia : World Retail Congress 2015 : Data Privacy

Big Ideas

Retail challenge

World Retail Congress 2015 – Retailers cannot assume that technology is the answer to all of their problems, according to a new survey by...

Planet Retail : World Retail Congress : In-store Experience

Markets

Radio renaissance

As music continues to go digital, streaming services present fans with a variety of ways to discover music.

Online Radio : Playlists : Music Discovery

Big Ideas

Open all hours

UK – Oxfam is working with messaging app Traces to help reach customers even when its stores are closed.

Oxfam : Traces : Augmented Reality

Big Ideas

Cashless listening

World Retail Congress 2015 – New methods of cashless payment are stirring up conversation among consumers, according to a recent social media study.

World Retail Congress 2015 : MasterCard : Contactless Payments

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