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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
The future’s mobile
Global – Mobile internet is set to overtake newspapers as the third-largest advertising medium.
Mobile Internet Advertising
:
Adspend
:
ZenithOptimedia
Big Ideas
Digitalised luxury
London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.
Modern Luxury
:
Luxury Shoppers Experience
:
Ecommerce
Big Ideas
Grow your own
Copenhagen – Internationally renowned restaurant Noma plans to close and re-open as an urban farm in the heart of the city.
Noma
:
René Redzepi
:
Urban Farm
Big Ideas
London Design Festival 2015 Preview
London Design Festival hopes to re-invent itself both as more culturally ambitious and more approachable to the wider public through a ne...
London Design Festival
:
Somerset House
:
Preview
Big Ideas
Sound sleep
Global – Bedtime is becoming more personalised thanks to French electronics company Withings and music streaming service Spotify.
Withings
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Spotify
:
Aura Connected Alarm Clock
Big Ideas
World Retail Congress 2015 Review: Part 1
For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...
World Retail Congress 2015
:
Metro Group
:
Disney
Big Ideas
Affluent agriculture
California – The Cannery introduces a farm-to-table residential community targeted at affluent consumers to the golden state.
Macrotrend
:
Whole-System Thinking
:
Agriculture
Big Ideas
Backseat book
New York – Uber has launched its own in-car magazine for New York Fashion Week.
Uber
:
Arriving Now
:
NYFW 2015
Big Ideas
Over instant
UK – It’s official, interest in instant coffee has gone off the boil as consumers discover a more sophisticated palate.
UK
:
Coffee
:
Millennials
Big Ideas
Decision-maker
Global – Dvel is an app helping consumers to crowdsource advice on life’s little decisions.
Dvel
:
Crowdsourcing
:
Decision Making
Big Ideas
Anti-social networking
Global – Avoid Humans is a new web app that uses geo-location technology to appeal to full-time and part-time introverts eager to avoid the hustl...
Macrotrend
:
The New Sublimity
:
Introversion
Big Ideas
Apple keynote: What you need to know
Global – As the dust settles following Apple’s 2015 keynote, we bring you a round-up of the ones to watch.
Apple
:
Keynote
:
San Francisco
Big Ideas
In-app advertising
Global – Facebook's new ad format on its app is changing the way brands connect with social media users via mobile.
Facebook
:
Advertising
:
Native
Big Ideas
Recruitment romance
US – Not content with personal matchmaking, dating site eHarmony is now helping customers find their professional happy ever after.
EHarmony
:
Elevated Careers
:
Neil Clark Warren
Big Ideas
Data marketing
World Retail Congress 2015 – Consumers are sharing their personal data more willingly than ever, but they expect to receive something in exchange.
Aimia
:
World Retail Congress 2015
:
Data Privacy
Big Ideas
Retail challenge
World Retail Congress 2015 – Retailers cannot assume that technology is the answer to all of their problems, according to a new survey by...
Planet Retail
:
World Retail Congress
:
In-store Experience
Markets
Radio renaissance
As music continues to go digital, streaming services present fans with a variety of ways to discover music.
Online Radio
:
Playlists
:
Music Discovery
Big Ideas
Open all hours
UK – Oxfam is working with messaging app Traces to help reach customers even when its stores are closed.
Oxfam
:
Traces
:
Augmented Reality
Big Ideas
Cashless listening
World Retail Congress 2015 – New methods of cashless payment are stirring up conversation among consumers, according to a recent social media study.
World Retail Congress 2015
:
MasterCard
:
Contactless Payments
Big Ideas
Mind-blowing idea
US – Mindblower is a new platform that helps people to turn their product ideas into reality.
Mindblower
:
I2P
:
Inventor
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