Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

The future’s mobile

Global – Mobile internet is set to overtake newspapers as the third-largest advertising medium.

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.

Modern Luxury : Luxury Shoppers Experience : Ecommerce

Big Ideas

Grow your own

Copenhagen – Internationally renowned restaurant Noma plans to close and re-open as an urban farm in the heart of the city.

Noma : René Redzepi : Urban Farm

Big Ideas

London Design Festival 2015 Preview

London Design Festival hopes to re-invent itself both as more culturally ambitious and more approachable to the wider public through a ne...

London Design Festival : Somerset House : Preview

Big Ideas

Sound sleep

Global – Bedtime is becoming more personalised thanks to French electronics company Withings and music streaming service Spotify.

Withings : Spotify : Aura Connected Alarm Clock

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...

World Retail Congress 2015 : Metro Group : Disney

Big Ideas

Affluent agriculture

California – The Cannery introduces a farm-to-table residential community targeted at affluent consumers to the golden state.

Macrotrend : Whole-System Thinking : Agriculture

Big Ideas

Backseat book

New York – Uber has launched its own in-car magazine for New York Fashion Week.

Uber : Arriving Now : NYFW 2015

Big Ideas

Over instant

UK – It’s official, interest in instant coffee has gone off the boil as consumers discover a more sophisticated palate.

UK : Coffee : Millennials

Big Ideas

Decision-maker

Global – Dvel is an app helping consumers to crowdsource advice on life’s little decisions.

Dvel : Crowdsourcing : Decision Making

Big Ideas

Anti-social networking

Global – Avoid Humans is a new web app that uses geo-location technology to appeal to full-time and part-time introverts eager to avoid the hustl...

Macrotrend : The New Sublimity : Introversion

Big Ideas

Apple keynote: What you need to know

Global – As the dust settles following Apple’s 2015 keynote, we bring you a round-up of the ones to watch.

Apple : Keynote : San Francisco

Big Ideas

In-app advertising

Global – Facebook's new ad format on its app is changing the way brands connect with social media users via mobile.

Facebook : Advertising : Native

Big Ideas

Recruitment romance

US – Not content with personal matchmaking, dating site eHarmony is now helping customers find their professional happy ever after.

EHarmony : Elevated Careers : Neil Clark Warren

Big Ideas

Data marketing

World Retail Congress 2015 – Consumers are sharing their personal data more willingly than ever, but they expect to receive something in exchange.

Aimia : World Retail Congress 2015 : Data Privacy

Big Ideas

Retail challenge

World Retail Congress 2015 – Retailers cannot assume that technology is the answer to all of their problems, according to a new survey by...

Planet Retail : World Retail Congress : In-store Experience

Markets

Radio renaissance

As music continues to go digital, streaming services present fans with a variety of ways to discover music.

Online Radio : Playlists : Music Discovery

Big Ideas

Open all hours

UK – Oxfam is working with messaging app Traces to help reach customers even when its stores are closed.

Oxfam : Traces : Augmented Reality

Big Ideas

Cashless listening

World Retail Congress 2015 – New methods of cashless payment are stirring up conversation among consumers, according to a recent social media study.

World Retail Congress 2015 : MasterCard : Contactless Payments

Big Ideas

Mind-blowing idea

US – Mindblower is a new platform that helps people to turn their product ideas into reality.

Mindblower : I2P : Inventor

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