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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Money in the bank
New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.
ASB
:
Saatchi & Saatchi
:
Gen I
Big Ideas
The future’s mobile
Global – Mobile internet is set to overtake newspapers as the third-largest advertising medium.
Mobile Internet Advertising
:
Adspend
:
ZenithOptimedia
Big Ideas
Digitalised luxury
London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.
Modern Luxury
:
Luxury Shoppers Experience
:
Ecommerce
Big Ideas
Grow your own
Copenhagen – Internationally renowned restaurant Noma plans to close and re-open as an urban farm in the heart of the city.
Noma
:
René Redzepi
:
Urban Farm
Big Ideas
London Design Festival 2015 Preview
London Design Festival hopes to re-invent itself both as more culturally ambitious and more approachable to the wider public through a ne...
London Design Festival
:
Somerset House
:
Preview
Big Ideas
Sound sleep
Global – Bedtime is becoming more personalised thanks to French electronics company Withings and music streaming service Spotify.
Withings
:
Spotify
:
Aura Connected Alarm Clock
Big Ideas
World Retail Congress 2015 Review: Part 1
For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...
World Retail Congress 2015
:
Metro Group
:
Disney
Big Ideas
Affluent agriculture
California – The Cannery introduces a farm-to-table residential community targeted at affluent consumers to the golden state.
Macrotrend
:
Whole-System Thinking
:
Agriculture
Big Ideas
Backseat book
New York – Uber has launched its own in-car magazine for New York Fashion Week.
Uber
:
Arriving Now
:
NYFW 2015
Big Ideas
Over instant
UK – It’s official, interest in instant coffee has gone off the boil as consumers discover a more sophisticated palate.
UK
:
Coffee
:
Millennials
Big Ideas
Decision-maker
Global – Dvel is an app helping consumers to crowdsource advice on life’s little decisions.
Dvel
:
Crowdsourcing
:
Decision Making
Big Ideas
Anti-social networking
Global – Avoid Humans is a new web app that uses geo-location technology to appeal to full-time and part-time introverts eager to avoid the hustl...
Macrotrend
:
The New Sublimity
:
Introversion
Big Ideas
Apple keynote: What you need to know
Global – As the dust settles following Apple’s 2015 keynote, we bring you a round-up of the ones to watch.
Apple
:
Keynote
:
San Francisco
Big Ideas
In-app advertising
Global – Facebook's new ad format on its app is changing the way brands connect with social media users via mobile.
Facebook
:
Advertising
:
Native
Big Ideas
Recruitment romance
US – Not content with personal matchmaking, dating site eHarmony is now helping customers find their professional happy ever after.
EHarmony
:
Elevated Careers
:
Neil Clark Warren
Big Ideas
Data marketing
World Retail Congress 2015 – Consumers are sharing their personal data more willingly than ever, but they expect to receive something in exchange.
Aimia
:
World Retail Congress 2015
:
Data Privacy
Big Ideas
Retail challenge
World Retail Congress 2015 – Retailers cannot assume that technology is the answer to all of their problems, according to a new survey by...
Planet Retail
:
World Retail Congress
:
In-store Experience
Markets
Radio renaissance
As music continues to go digital, streaming services present fans with a variety of ways to discover music.
Online Radio
:
Playlists
:
Music Discovery
Big Ideas
Open all hours
UK – Oxfam is working with messaging app Traces to help reach customers even when its stores are closed.
Oxfam
:
Traces
:
Augmented Reality
Big Ideas
Cashless listening
World Retail Congress 2015 – New methods of cashless payment are stirring up conversation among consumers, according to a recent social media study.
World Retail Congress 2015
:
MasterCard
:
Contactless Payments
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