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Vacheron Constantin, Sybarite and Xydrobe bring VR to Harrods

Vacheron Constantin and Xydrobe at Harrods. Photography by Sandra Ciampone, UK

UK – In celebration of the store’s 175th anniversary, Harrods has partnered with luxury Swiss watchmaker Vacheron Constantin for a pioneering multisensory VR experience titled The Exceptional Voyage.

Powered by Xydrobe, the experience offers an immersive adventure exploring Harrods’ iconic legacy through the artistic lens of Vacheron Constantin. Designed in collaboration with architectural studio Sybarite, the VR cinema space that hosts the experience is equipped with cutting-edge 4D technology shown through high-grade Varjo VR headsets, tactile sensations such as wind and temperature, surround sound and scents. ‘It is an immersive space that is all about captivation and engagement, and escapism from the rest of the retail space,’ Simon Mitchell, the co-founder of Sybarite, told LS:N Global.

The VR experience is part of a broader celebration that includes a special edition of Les Cabinotiers Armillary Tourbillon platinum timepiece, exclusive window displays and an exhibition of Vacheron Constantin’s iconic timepieces. This initiative sets a new benchmark for deeply immersive luxury retail, and showcases how Hyperphysical Stores can leverage tech to engage visitors.

Strategic opportunity

Such high-end, multisensory VR experiences can create engaging and memorable customer interactions, providing luxury brands with an unprecedented platform in which to storytell

GoodPop launches hydration focused popsicle line

GoodPop, US

US – GoodPop has introduced its new range of frozen hydrating juice lollies, aiming to offer a healthier alternative to classic freezer pops. The cooling treats contain electrolytes such as potassium, chloride, sodium and magnesium, and come in three flavours: Tropical Lemonade, Berry Lemonade and Peach Lemonade.

Made with 100% organic fruit juice and no added sugar, they are also top 9 allergen-free and were created 'to further GoodPop’s mission of offering cleaned-up versions of nostalgic classics', the company stated. They appeal not only to families but also to athletes, child-free millennials and wellness enthusiasts, addressing a growing demand for hydration products.

The rise of interest in healthier and functional snacks ties into the booming wellness market bolstered by people who want to better themselves and their lifestyles. In our Functional Feasting macrotrend report, we analysed how food innovators are turning sugary food into family-friendly functional treats adjusted to changing palates and dietary preferences.

Strategic opportunity

Explore the development of functional snacks that cater to specific dietary needs, such as immune support, mental clarity or muscle recovery, and tap into the growing health-conscious consumer base

Nestlé targets nutrition for older people due to ageing populations

Marta Stewart for Sport Illustrated Swimsuit, US

US – Nestlé, the world’s largest food company, is pivoting towards catering to ageing populations as global birth rates decline. CEO Mark Schneider highlighted the increasing demographic of the 50+ age group, noting their specific nutritional needs. ‘The 50+ age group in most countries around the world is going to increase significantly over the next 10 to 20 years,’ he stated, underscoring the company’s opportunity in this sector.

Nestlé is developing products to help older adults maintain target weight, preserve muscle mass and avoid micronutrient deficiencies. The company’s nutritional product portfolio now prioritises adult and medical nutrition, comprising 30% of its offerings.

The company recently closed one of its baby formula plants in China due to plummeting birth rates affecting the demand for child nutrition products.

Despite this, Nestlé continues to innovate: the company launched Vital Pursuit, ready meals with extra protein and fibre, tailored for users of GLP-1 weight-loss drugs.

We have previously analysed how longevity lifestyles will be accelerated by new, technology, global needs and shifting consumer attitudes.

Strategic opportunity

How can your business tap into the ageing population and target this growing demographic? Think of health and wellness products and initiatives that revitalise people's lifestyles

Stat: Rising heat exposure poses dire risks for older adults by 2050

Adidas and Rimowa, Germany

Global - A recent study published in Nature Communications reveals that by 2050, an additional 246 million people over the age of 69 will face dangerous acute heat, with the most severe impacts in Asia and Africa.

Globally, 14% of seniors live in areas where daily temperatures exceed 37.5°C – this will rise to 23%. ‘Climate change has potentially dire consequences for the health and wellbeing of older adults,’ the study’s authors note. They emphasize the increased risk of heat spells leading to hyperthermia and exacerbating conditions such as cardiovascular disease.

By 2050, the global population over 60 is projected to reach 2.1 billion, with two-thirds in low- and middle-income countries. Economically disadvantaged older adults in these nations lack adequate cooling systems, but will be exposed to more frequent heatwaves.

Giacomo Falchetta, the report’s lead author, noted, ‘Asia will experience levels of older adult heat exposure nearly four times higher than other regions due to its large, ageing population and hot climate.’

For more insights on future environmental developments and how businesses can combat this, head to our Sustainability topic.

Strategic opportunity

Invest in the research and development of cost-effective and energy-efficient systems and products that integrate cooling technologies and materials designed to withstand extreme temperatures