Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Viewpoints

Why TikTok sleuths are luxury’s most valuable asset

Leaning into pop culture and relinquishing brand control can help luxury companies transform trending topics into viral marketing moments.

Marketing : Luxury : Fashion

Viewpoints

The future is impossible to predict in China – here’s why

She may not know what the future holds for China, but venture capitalist Edith Yeung explains what the government crackdowns mean for a country in ...

Media : Technology : China

Viewpoints

Why the future of beauty requires cleaner water

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

Beauty : Wellness : Health

Viewpoints

It’s time to tackle gender tropes in typography

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the des...

Design : Society : Typefaces

Viewpoints

How STH BNK is nurturing retail’s Eco-venient future

It’s time for landlords to embrace experimentation, flexibility and transparency, says David Monaghan, general manager of commercial and culture at...

Retail : Sustainability : Health & Wellness

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...

Social Media : Web 0.3 : Influencers

Viewpoints

How fashion NFTs can spark eco-action

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

Fashion : Metaverse : Climate

Viewpoints

Gen Z are shaking up the elitist art world

The art world is on the cusp of major change. Here’s how Paul Hill, the 22-year-old founder of Strada, is empowering the next generation of artists...

Youth : Luxury : Art

Viewpoints

How material science is transforming beauty ingredients

Lauren Bowker, designer and founder of The Unseen, perceives beauty as a material that sits in between our inside and outside worlds.

Beauty : Materials : Technology

Viewpoints

Burning Man’s experiment to climate-proof future living

Zac Cirivello, operations manager at Burning Man’s new permanent city, describes his hopes for the project and the future of regenerative design.

Festival : Regenerative Building : Community

Viewpoints

Unpacking luxury’s NFT and metaverse opportunity

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and enhance audience ...

Luxury : Technology : NFTs

Viewpoints

Why we need Black leaders across all sectors

The Future Laboratory’s Alena Joyette and Paige Owusu discuss why it’s time for representation and celebration of Black talent all year round.

Society : Diversity And Inclusion : Black History Month

Viewpoints

Situ Live’s storytelling is augmenting physical retail

Situ Live’s playhouse is a home-like space where technology, gadgets and exercise equipment are brought to life, giving brands a direct line to sho...

Retail : Technology : Customer Experience

Viewpoints

What’s next for sustainability? Collective action

As global heating reaches boiling point, Andres Colmenares, co-director of IAM, asks how brands can address a global crisis of sociological imagina...

Sustainability : Technology : Media

Viewpoints

Why internal culture is crucial for business success

Businesses are swapping productivity and peak performance for a culture of connection, belonging and resilience as key metrics of their success.

Workplace : Society : Evolving Demographics

Viewpoints

How to optimise skin longevity at a molecular level

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

Beauty : Health : Wellness

Viewpoints

How reverse engineering can future-proof our food

Adam Maxwell, CEO of Voyage Foods, explains how reverse engineering can future-proof the world’s most popular food and drink.

Food : Drink : Technology

Viewpoints

Can hotels become the towns of the future?

By providing a blueprint for future living, Tara Medina and Andrés Saavedra, co-founders of

Travel : Workplace : Hospitality

Viewpoints

It’s time to wake up to the metaverse mall

With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have been flung open. But when will retailers start building their own virtual ...

Retail : Technology : Gaming

Viewpoints

Natural foundations at Milan Design Week 2021

Carlo Ratti, Note Design Studio and Vestre harness the power of design and data to promote sustainable urban futures at Milan Design Week 2021.

Design : Sustainability : Future Cities

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER