Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution

LS:N Global sits down with Rachael Orr, CEO of Climate Outreach, to discuss the importance of retrofitting for creating sustainable homes and achieving a net-zero future

Viewpoints

Modern Armour

Wonder Hoodie founder Vy Tran tells LS:N Global how personal tragedy drove her to create affordable, everyday wearable body armour for a nation grappling with fear and uncertainty

Viewpoints

How to Master AI

Jeremy Kahn is US business magazine Fortune’s artificial intelligence editor and he shares with LS:N Global the key insights from his latest book

Viewpoints

South Africa’s Luxury Surge

Exploring the rise of South African luxury fashion, local designer acclaim on the global scene and emerging opportunities in Johannesburg and Cape Town

Viewpoints

New Era Nutrition

Co-founder of Lifesum, Marcus Gners, sits down with LS:N Global to discuss how tech-driven personalised nutrition is driving a new age of healthy living

Viewpoints

Big data and beyond: Does privacy still matter?

Does privacy still matter? What is the value of our personal data anyway?

Big Data : Privacy : The Data Cafe

Viewpoints

Jonathan Openshaw: Postdigital Artisans

LS:N Global editor Jonathan Openshaw’s new book investigates the post-digital world through its most brilliant artisans.

Digital : Daniel Arsham : Postdigital

Viewpoints

Emma Barrett: Learning from awe

Alongside fear, awe is one of the most powerful and profound emotions we can have, says Dr Emma Barrett.

Extreme : Awe : Psychology

Viewpoints

Elizabeth Selvey: Universal Beauty

Beauty touches everybody, so the industry must celebrate diversity, says buying manager at Selfridges, Elizabeth Selvey.

Selfridges : Agender : Elizabeth Selvey

Viewpoints

The Immortal Brand webinar

The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.

The Immortal Brand : Webinar : Long-term Thinking

Viewpoints

Media meltdown: What does Facebook Instant Articles mean for publishers?

Could Facebook Instant Articles spell the end for the current publishing model?

Facebook : Facebook Instant Articles : Mobile

Viewpoints

Christofer Toumazou: Genetic beauty

Accessible genetics is changing the beauty industry, says Christofer Toumazou, co-founder of GeneU.

Geneu : DNA Testing : Big Data Beauty

Viewpoints

Mike Bell: Innovating the luxury auto

The future luxury auto is more than an electric powertrain, says Mike Bell of Jaguar Land Rover.

FT Live : Financial Times : Future Of The Car

Viewpoints

John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.

Arsenal : Puma : Emirates

Viewpoints

Justin Tindall: Print advertising lives

Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.

Print Advertising : Leo Burnett London : Intermarche

Viewpoints

Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan

Givaudan : Fragrance : China

Viewpoints

Martin Hayward: Defeat the Delete Button

Beware the Deletist Consumer, says Martin Hayward, senior vice-president of global digital strategy at Aimia.

Viewpoints

The case for Brandalism: Trading blows in public

Taco Bell and McDonald’s provide a study in Brandalism.

McDonalds : Taco Bell : Fast Food

Viewpoints

Rei Inamoto: This is micromedia’s moment

We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.

AKQA : Emoji : Instagram

Viewpoints

Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.

Havas Work Club : Andy Sandoz : Creativity

Viewpoints

The Optimised Self explained

In the first of our three-part series revisiting our Spring/Summer 2015 Trend Briefing, LS:N Global presents The Optimised Self, an exploration of ...

The Optimised Self : Peter Firth : Joanna Tulej

Viewpoints

Steve Hatch: Ultra-personalisation

Brands need to take social media users on a personal journey, says Steve Hatch, regional director of Facebook for UK and Ireland.

Facebook : Personalisation : The Sharded Self

Viewpoints

Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.

Louis Desazars : NARS : Customisation

Viewpoints

Dare to be dull: Why boring is best

Slowing down and daring to be boring could be the best marketing tactic of all.

Frustration Marketing : Honda : Leica

Viewpoints

José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.

Retail Experience : Jose De Cabo : Olapic

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