Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Is offline the new luxury?

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.
Luxury : Digital : Travel
Why brands need to pay more attention to hormonal fluctuations

Viewpoints

Why brands need to pay more attention to hormonal fluctuations

Why the healthcare sector should take note of the new beauty and lifestyle brands factoring in biological differences between the sexes.
Health : Wellness : Hormones
Can safe space apps support users’ mental health?

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Can safe space apps support users’ mental health?

How a new generation of anonymous digital apps are helping users maintain their psychological wellbeing.
Wellness : Digital : Social Media
Will product drop culture save the department store?

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Will product drop culture save the department store?

Barneys New York’s partnership with Highsnobiety shows initiative, but may not prove a viable long-term strategy.
Retail : Fashion : Luxury
Why are Millennials turning to ancient spirituality?

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Why are Millennials turning to ancient spirituality?

Global crises and the ubiquitous presence of digital devices are prompting many young consumers to escape into mysticism and mythology.
Culture : Millennials : Astrology
Are we entering an age of technologically defined beauty?

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Are we entering an age of technologically defined beauty?

By investing in technology that not only transforms but also judges the way we look, we’re only compounding the cult of beauty.
Beauty : Digital : Technology
How will technology change democratic engagement?

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How will technology change democratic engagement?

With consumers’ appetite for on-demand, personalised services having transformed everything from how we shop to the way we learn and date, it’s a m...
Technology : Digital : Culture
Ed Finn on the cultural importance of algorithms

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Ed Finn on the cultural importance of algorithms

The author of What Algorithms Want: Imagination In The Age of Computing discusses the magic and pitfalls of working with algorithms.
Technology : Digital : Algorithms
Is suburbia ready for a creative, cultural and commercial comeback?

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Is suburbia ready for a creative, cultural and commercial comeback?

As major cities become less liveable, businesses should explore the potential of locations beyond the city limits.
Placemaking : Architecture : Branding
Are we over ourselves?

Viewpoints

Are we over ourselves?

What a new photography app designed for ‘elsies’ and the popularity of selfie museums say about the age of narcissism.
Youth : Media : Digital
Why are beauty brands hypocritical when it comes to diversity?

Viewpoints

Why are beauty brands hypocritical when it comes to diversity?

Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.
Beauty : Diversity : Inclusivity
What’s the deal with men-free music festivals?

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What’s the deal with men-free music festivals?

As a Swedish festival plans to exclude men, we ask whether physically separating people based on gender should be considered an act of progression.
Youth : Nightlife : Festivals
Does the West need a reality check on sustainable fashion?

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Does the West need a reality check on sustainable fashion?

US and European consumers’ attitudes when it comes to fashion consumption are doing more harm than good.
Fashion : Sustainability : Manufcaturing
What will Amazon’s HQ2 mean for future cities?

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What will Amazon’s HQ2 mean for future cities?

Why a future with branded cities could offer an opportunity for civic action.
Amazon : Branding : Future Cities
Are vegan cruises a moral and environmental oxymoron?

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Are vegan cruises a moral and environmental oxymoron?

The growing popularity of cruise ship holidays among consumers looking to visit areas of natural beauty will have a negative impact on the environm...
Travel : Food And Drink : Sustainability
Why are we teaching humans how to code and machines how to learn?

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Why are we teaching humans how to code and machines how to learn?

An overemphasis on teaching children technical proficiency could undermine their future skill sets.
Education : Technology : Youth
Do we need to start designing for digital resistance?

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Do we need to start designing for digital resistance?

Why it’s time for brands to start thinking more carefully about how the attention economy is affecting consumers’ wellbeing.
Digital : Technology : Media
Is the technology in Blade Runner 2049 already here?

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Is the technology in Blade Runner 2049 already here?

With advances in artificial intelligence technology, the sci-fi future of Blade Runner 2049 may be closer than you think.
Technology : Culture : Artificial Intelligence
Is it finally time for brands to start taking cryptocurrency seriously?

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Is it finally time for brands to start taking cryptocurrency seriously?

With an increasing number of leading economies creating state-backed cryptocurrencies, brands need to plan to make them part of their future strate...
Finance : Retail : Technology
Will porn really thrust VR into the mainstream?

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Will porn really thrust VR into the mainstream?

Why the adult entertainment industry may prove key to getting VR technology into consumers’ hands.
Virtual Reality : Entertainment : Relationships
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