Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
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The notion of luxury has become meaningless

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The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...
Luxury : Campaigns : Luxury Campaigns
It’s time to design packaging for everyone

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It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...
Packaging : Inclusive : Retail
Why creative campaigns will win women’s luxury spend

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Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...
Luxury : Retail : Advertising
What does Facebook’s music licensing mean for brands?

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What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.
Music : Branding : Facebook
Should cities commoditise their fashion culture?

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Should cities commoditise their fashion culture?

Local governments must work with citizens to create positive, future-facing visions of cities that work for all.
Fashion : Branded Cities : Communities
What’s wrong with toxic masculinity?

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What’s wrong with toxic masculinity?

Sociologist Michael Kimmel says it’s time for father figures to help young men find their inner voice, so they can become more authentic versions o...
New Masculinity : Boyhood : Manhood
What exactly do consumers see in clear drinks?

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What exactly do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Clear Drinks : Coca Cola
Does animal-free fashion equate to guilt-free garments?

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Does animal-free fashion equate to guilt-free garments?

Fashion brand ASOS has banned the sale of certain animal products, but will this stop the fast-fashion industry from using environmentally damaging...
Fashion : Sustainability : Bioengineering
To serve Generation Z brands must get philosophical

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To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.
Gen Z : Gen Alpha : Technology
Should we leave nostalgia in the past?

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Should we leave nostalgia in the past?

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a romanticised version of the past.
Society : Nostalgia : Football
Is a child-free lifestyle the new vegan?

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Is a child-free lifestyle the new vegan?

From environmental to financial impacts, societal concerns to self-doubt, more and more people are asking ‘why have children?’
Parenting : Children : Pregnancy
Has the inclusivity movement become too tokenistic?

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Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.
Inclusivity : Marketing : Campaigns
Why the high street must learn from the mall

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Why the high street must learn from the mall

The 2018 Grimsey Review shows just how few town centres have adopted a community-first ethos, but are they looking for inspiration in the wrong place?
Retail : Placemaking : Architecture
Is Hollywood marketing failing women?

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Is Hollywood marketing failing women?

As female-led film marketing errs on tokenism, TV campaigns are stepping up to inspire and educate modern audiences.
Female Futures : Marketing : Future Of Film
Does fake meat have a marketing problem?

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Does fake meat have a marketing problem?

Why the meat industry's attempts to control the language around plant-based and in-vitro alternatives is misguided.
Food And Drink : Sustainability : Retail
Why do consumers only pay lip service to sustainable tourism?

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Why do consumers only pay lip service to sustainable tourism?

Kathleen Ahamed-Broadhurst of sustainable tourism development firm EplerWood on the need for new metrics to help consumers make greener travel choi...
Travel : Sustainability : Tourism
Could tech brands do more to combat phone addiction?

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Could tech brands do more to combat phone addiction?

Global technology companies and app creators might be addressing technology addiction, but are they doing enough?
Digital : Technology : Smartphones
Why kombucha is more than just a functional drink

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Why kombucha is more than just a functional drink

Adam Elabd, co-founder of Yesfolk Tonics, discusses repositioning kombucha as a craft beverage and the benefits of barrel ageing.
Food And Drink : Hospitality : Health And Wellness
Yes, gaming can be good for mental health

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Yes, gaming can be good for mental health

The World Health Organization has officially recognised gaming as an addictive disorder, but it fails to contextualise this against gaming as a pos...
Gaming : Mental Health : Mental Wellbeing
Can a smart bracelet combat sexual assault on campus?

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Can a smart bracelet combat sexual assault on campus?

Buzz is a new device that alerts the wearer the more they drink. But does it demonstrate greater social awareness, or risk being a buzzkill?
Relationships : Sexual Health : Wearables
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