Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
How to increase your savings by shopping more

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How to increase your savings by shopping more

Gilberto Galeazzi, community manager at Oval Money, on how brands can take advantage of consumers’ online habits to ensure healthier financial futu...
FinTech : Personal Finance : Oval Money
Space material is shaping the future of apparel

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Space material is shaping the future of apparel

Michael Markesbery, co-founder and CEO of Oros, discusses how science, textiles and NASA technology are merging to create apparel that is breaking ...
Fashion : Material Far Futures
How 3D body scanning will reduce fashion returns

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How 3D body scanning will reduce fashion returns

The Bureau’s technology is taking fittings from models to the masses, forecasting a future of 3D-printed, bespoke fashion.
Fashion : Retail : Technology
The new rules of affluent Chinese travel

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The new rules of affluent Chinese travel

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for experiences and ...
China : Travel : Hospitality
How gaming is building future workplace skills

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How gaming is building future workplace skills

Javier Chan Ruiz, CEO of Processim Labs, on how customised gaming simulations will help to sharpen skills in the future workforce.
Workplace : Education : Gaming
Has Netflix exposed a dark future for advertising?

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Has Netflix exposed a dark future for advertising?

Netflix was recently accused of tailoring its visuals to the race of its users. Is it clever hyper-personalisation or just plain stereotyping?
Media : Advertising : Entertainment
Is Monzo misleading Millennials?

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Is Monzo misleading Millennials?

Challenging banking archetypes comes easily to Monzo. But does its crowdfunding strategy exploit inexperienced investors?
Finance : Technology : Youth
Could copycat cosmetics re-ignite creativity in beauty?

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Could copycat cosmetics re-ignite creativity in beauty?

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim originality and innov...
Beauty : Branding : Product Design
Why Millennial family travel will foster a generation of woke kids

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Why Millennial family travel will foster a generation of woke kids

Will a combination of wanderlust and greater working flexibility help Millennial parents raise the most well-travelled generation of kids the world...
Travel : Youth : Millennial Parents
Can conspicuous conshumanism create a better future?

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Can conspicuous conshumanism create a better future?

Why it’s time for brands to step up and help consumers show off their humane worth, rather than monetary worth, through the products and services t...
Retail : Fashion : Sustainability
Why the luxury industry can’t ignore immigrant consumers

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Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.
Luxury : Retail : Travel
Can fashion brands destigmatise the Sad Boy?

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Can fashion brands destigmatise the Sad Boy?

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?
Fashion : Youth : New Masculinity
Can Western brands break into China's Singles Day?

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Can Western brands break into China's Singles Day?

With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable shopping event? James Hebbert, managin...
Retail : Fashion : Luxury
Are cities still the best place for creatives?

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Are cities still the best place for creatives?

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend forecaster and author of City Quitters, examines...
Creative : Wellness : Millennials
Why retail programming will outshine product

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Why retail programming will outshine product

A new template is emerging for a successful shopping experience, and it has little to do with the products offered, writes Emily Hamilton, director...
Retail : Fashion : Customer Experience
Video games are an untapped opportunity for brands

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Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail : Fashion : Leisure
Will adaptogens destroy our ecology?

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Will adaptogens destroy our ecology?

Increasing global demand for adaptogens and Ayurvedic herbs is putting plant species under strain. It’s time for brands to step up with more sustai...
Health : Wellness : Adaptogenic
Blokes and beauty: why brands need to watch their language

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Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
Future Homes: How design will humanise AI in the home

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Future Homes: How design will humanise AI in the home

As apps move from our phones to home interiors, Will Howe, director of Map Project Office, says future product design must bring warmth and accessi...
Far Futures : Technology : Future Home
Should data define brand storytelling?

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Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding : Advertising : Technology
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