Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Raw and real: a new era for influencer marketing

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Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Hybri’s AI models hint at phygital intimacy

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Hybri’s AI models hint at phygital intimacy

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.
Technology : Neo-Kinship : AI
Gen Z Perspectives: UK

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Gen Z Perspectives: UK

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.
Youth : Society : Dislocated World
Retailers must digitise fashion for the Covid era

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Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion : Technology : Retail
How Gen Z are reshaping the offline world

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How Gen Z are reshaping the offline world

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.
Youth : Sustainability : Civic Brands
Rebranding Asian food culture

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Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food : Marketing : Convenience
The post-pandemic future of Beauty & Wellness

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The post-pandemic future of Beauty & Wellness

Michel Brousset, the founder and CEO of incubator Waldencast, predicts a future of hyper-local retail, bioscience beauty and safeguarded sustainabi...
Beauty : Health & Wellness : Sustainability
Brazil’s communities are teaching brands a resilience lesson

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Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...
Covid-19 : Resilience Culture : Society
Health justice will shape our future cities

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Health justice will shape our future cities

Araceli Camargo, co-founder of Centric Lab, on its work and the civil movement to address urban health inequalities and ensure future cities are he...
Architecture : Future Cities : Health
Dear business leaders: black people are tired

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Dear business leaders: black people are tired

As company leaders, remember your humanity, suspend your disbelief and work to become anti-racist, writes Nyasha Pitt, chair of Coventry Pride’s ...
Society : Black Lives Matter : Workplace
Gen Z Perspectives: India

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Gen Z Perspectives: India

In collaboration with 31st State, our new series unearths global insights on the biggest mindset shifts among Generation Z.
Youth : Mental Health : Health
What really matters to brands?

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What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...
Society : Black Lives Matter : Civic Brands
Squadded recreates the mall effect online

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Squadded recreates the mall effect online

Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping and buying.
Retail : Fashion : E-commerce
The post-Covid consumer: hedonistic or minimalist?

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The post-Covid consumer: hedonistic or minimalist?

Brands and businesses must prepare for polarised responses to the pandemic as established consumer paradigms are either accelerated or abandoned.
Retail : Covid-19 : Coronavirus
Inside the social media pantries of tomorrow

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Inside the social media pantries of tomorrow

Jessica Young, founder of natural food platform Bubble, on how hype groceries and digital culture are changing our relationship with what we eat.
Grocery : Health : Digital
Digital drugs will revolutionise media

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Digital drugs will revolutionise media

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of digital nu...
Health : Media : Wellbeing
A home-sharing revolution for a post-Covid world

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A home-sharing revolution for a post-Covid world

Martin Rosengaard, co-founder of Human Hotel, on how inner-city adventures and serendipitous home-sharing will shape post-pandemic travel.
Travel : Hospitality : Tourism
We must rethink hotel design for a brave new world

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We must rethink hotel design for a brave new world

Luxury hotels are being challenged to swap opulent interiors for considered spaces and hygienic materials in order to future-proof the guest experi...
Luxury : Hospitality : Travel
Why Generation Z are creating activist-tainment

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Why Generation Z are creating activist-tainment

Tamseel Hussain, founder of Pluc TV, on how a ‘generation of misfits’ is driving more purposeful social media storytelling for India and beyond.
Youth : Media : Entertainment
Re-imagining hype: post-Covid menswear mindsets

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Re-imagining hype: post-Covid menswear mindsets

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with luxury and clout, amplifying a future of w...
Fashion : Luxury : Covid-19
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