Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
How The Yes is re-imagining algorithmic retail

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How The Yes is re-imagining algorithmic retail

Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online experiences.
Retail : Media And Entertainment : Fashion
Edu-packaging heralds a new direction for phygital play

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Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Brightseed maps the dark matter of nutrition

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Brightseed maps the dark matter of nutrition

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power to revoluti...
Health : Food & Drink : Wellness
What’s next for Millennial family travel?

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What’s next for Millennial family travel?

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of Generation Alpha’...
Travel : Millennials : Gen Alpha
Inclusive exclusivity is the new retail experience

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Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.
Retail : Fashion : Marketing
Gen Z Perspectives: US

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Gen Z Perspectives: US

Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s driving Generation Z’s whimsical fascination with rural living.
Youth : Workplace : Digital
This is what real disruption looks like

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This is what real disruption looks like

Covid-19 has given the world a glimpse of what true disruption looks like. Now, it should change how businesses think about disruption for years to...
Covid-19 : Design : Society
Product design is failing its problem-solving purpose

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Product design is failing its problem-solving purpose

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin designing true era-appropriate goods.
Design : Sustainability : Technology
Anti-viral fabric for the inter-Covid era

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Anti-viral fabric for the inter-Covid era

IFTNA (Intelligent Fabric Technologies North America) creates anti-viral textile solutions. Giancarlo Beevis, CEO, discusses the future of hy...
Fashion : Materials : Covid-19
It’s time for brands to engage with de-growth

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It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.
Society : Sustainability : Design
The next luxury market? It’s the virtual world

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The next luxury market? It’s the virtual world

Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era of v-commerce.
Luxury : Fashion : Technology
Will Covid quell fashion’s ‘more is more’ mindset?

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Will Covid quell fashion’s ‘more is more’ mindset?

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic could push fashion toward a post-growth...
Fashion : Retail : Sustainability
How OffLimits is redefining emotional eating

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How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.
Food : Branding : Wellness
It’s time to decolonise education, say Gen Z

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It’s time to decolonise education, say Gen Z

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.
Youth : Education : BLM
Raw and real: a new era for influencer marketing

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Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Hybri’s AI models hint at phygital intimacy

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Hybri’s AI models hint at phygital intimacy

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.
Technology : Neo-Kinship : AI
Gen Z Perspectives: UK

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Gen Z Perspectives: UK

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.
Youth : Society : Dislocated World
Retailers must digitise fashion for the Covid era

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Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion : Technology : Retail
How Gen Z are reshaping the offline world

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How Gen Z are reshaping the offline world

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.
Youth : Sustainability : Civic Brands
Rebranding Asian food culture

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Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food : Marketing : Convenience
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