Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
In lockdown, experiential retail is screwed. Or is it?

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In lockdown, experiential retail is screwed. Or is it?

With the physical world shutting down, it’s even more imperative that online retailers turn transactional web interactions into experiences.
Retail : Customer Experience : Technology
What lies in store for retail post-Covid-19

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What lies in store for retail post-Covid-19

Jeff Kindleysides, founder of design studio Checkland Kindleysides, discusses Covid-19’s impact on experiential retail, brand communications and th...
Retail : Society : Brand Communication
Covid-19 is reframing the meaning of luxury

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Covid-19 is reframing the meaning of luxury

With luxury reeling from Covid-19’s impact on sales, international tourism and events, four industry experts share their vision of what’s next for ...
Luxury : Retail : Health
The productivity paradox of self-isolation

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The productivity paradox of self-isolation

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting self-improvement and productivity – but not for ...
Advertising : Retail : Covid-19
Now is the time for brands in China to champion sustainability

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Now is the time for brands in China to champion sustainability

The spread of Covid-19 in China has afforded business vital breathing space to get their future-facing, local sustainability strategies right.
Sustainability : Society : China
The Covid-19 pandemic will reshape travel as we know it

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The Covid-19 pandemic will reshape travel as we know it

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to contemplate – and moralise – their existence.
Travel : Hospitality : Covid-19
Why travel could become a one-trip industry

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Why travel could become a one-trip industry

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.
Travel Experience : Travelling : Tourism
Covid-19 has brought chaos – and vast new possibilities

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Covid-19 has brought chaos – and vast new possibilities

With existing systems crumbling, businesses will need to quickly recalibrate, using fear as a positive catalyst to create future-fit strategies.
Retail : Society : Covid-19
Covid-19 is accelerating our working landscape

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Covid-19 is accelerating our working landscape

The fallout from Covid-19 has transformed not only how people in the UK work but where, marking a major turning point for how organisations operate.
Office : Flexible Office : Covid-19
Radical healing is the future of nightlife

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Radical healing is the future of nightlife

Aisha Mirza, the founder of sober club night Misery, explains why embedding therapy into the night-time economy is empowering marginalised communit...
Youth : LGBT : Nightlife
Skincare minimalism

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Skincare minimalism

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.
Beauty : Beauty Industry : Make Up
To understand TikTok, act like one of its locals

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To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth : Advertising : Social Media
In future, the only luxury will be a clean conscience

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In future, the only luxury will be a clean conscience

Walpole CEO Helen Brocklebank discusses its recent Sustainability Manifesto, luxury brand stewardship, shared goals and a home delivery backlash.
Luxury : Sustainability : Manufacturing
Tech brands must address the environmental emergency

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Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...
Digital : Sustainability : Media
How circular retail could create new cashless economies

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How circular retail could create new cashless economies

Fashion futurist and professor Karinna Nobbs proposes that digital retail experiences can be exchanged for unwanted physical products.
Retail : Sustainability : Circular Economy
Hoteliers must embrace the rise of non-monogamy

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Hoteliers must embrace the rise of non-monogamy

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.
Travel : Hospitality : Luxury
How brands can reach The Next Billion Users

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How brands can reach The Next Billion Users

Digital anthropologist Payal Arora explains why the online behaviour of people in China, India, Africa and across the Global South i...
Technology : India : Internet
How to engage the Chinese travellers of tomorrow

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How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food : Travel : Tourism
The future of work lies beyond our city centres

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The future of work lies beyond our city centres

Next-generation communities, workplaces and innovation can be found in our emerging economic hotspots, says Gavin Poole, CEO of Here East.
Workplace : Youth : Community
The smell of success: scent as the future of engagement

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The smell of success: scent as the future of engagement

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity and boost ...
Branding : Marketing : Retail
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