Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...

Design Directions

Secret Cinema

Secret Cinema is not much of a secret these days. For its latest show, Back to the Future, the company ramped up its pre-event offer, immersin...

Secret Cinema : Back To The Future : London

Micro Trends

Sweet Tooth Hospitality

Sugar may be the new gluten – the latest foodstuff to be targeted in the media – but despite the bad press, a host of new restaurants and retailers...

Dessert : The Pudding Bar : Luxury

Design Directions

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...

Moment Factory : Forest Lumina : Futuretainment

Design Directions

Tomorrow Machine: Packaging Visionaries

Swedish design studio Tomorrow Machine has set out to revolutionise the world of food packaging. By introducing new materials and employing poeti...

Packaging Futures : Sensory Splurge : Tomorrow Machine

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Micro Trends

Tech Luxe

The luxury market has traditionally been slow to embrace new technology. Yet as consumers’ lives become more digital, things are changing. Increasi...

Tech Luxe : Jonathan Siboni : Activie

Design Directions

Jibo

Ask someone to name the most obvious sci-fi clichés and they’ll probably talk about flying cars, food in capsule form and teleportation. But the co...

Jibo : Social Robotics : MIT Media Lab

Design Directions

Meaningless Marks

As our world becomes increasingly sophisticated and digitally connected, designers aim to remind us of life’s simple pleasures, by paring back to...

American Apparel : Nathalie Du Pasquier : Memphis Group

Micro Trends

Warsaw Safari

Twenty-five years after the fall of communism, Warsaw is bubbling with entrepreneurial ambition, demonstrated by Google’s decision to open its th...

Heavy Industry : Fort Sokolnickiego : Koneser Warsaw Vodka Distillery

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.

Fantasy : Storytelling : Neo-Tolkienism

Design Directions

Archer Hotel

Tasteful surroundings, efficient staff and friendly service all come together to make staying in a hotel a treat rather than a chore. But the best ...

Archer : Hotel : Manhattan

Design Directions

Skin-sensual

Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.

Texture : Tactility : Sensuality

Design Directions

Paris Collections: Men

Creativity was key this season during Paris Men’s Fashion Week, as menswear designers drew inspiration from famous works of art, found sketches and...

Andrea Crews : Issey Miyake : Raf Simons

Micro Trends

Life-saving Campaigns

Who says advertising can't save the world?

DDB North America : Leo Burnett : WATERisLife

Micro Trends

MyBiome

New products reflect a growing awareness of the positive influence of bacteria on human health, part of a larger cultural shift towards replicati...

Microbiome : L'Oreal Research & Inovation : Bacteria

Design Directions

Digital Revolution

Digital Revolution at London’s Barbican Centre guides visitors through the past, present and future of digital creativity.

Digital Revolution : The Barbican : Digital Art

Micro Trends

Art-spitality

In the post-Airbnb economy, artists are engaging with evolving ideas of home and temporary lodging, using hospitality itself as a medium.

AirBnB : Venice Biennale : Art

Micro Trends

Wowtels

As we seemingly grow tired of what is on the Earth, will we look inside it?

Groundscrapers : Undersea Hotels : Dubai

Design Directions

Vessyl

The ubiquitous, everyday cup has been turned into an ingenious smart device.

The Flat Age Society : Self-Quants : Internet Of Things