Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Snarkitecture: Collaborative practice

An example of convergence in its most compelling form, Snarkitecture is a collaborative practice that incorporates different realms of design.

Design Directions

Men's Fashion Week: Milan spring/summer 2015

Milan is famous for its sense of style, not for rocking the fashion boat. Looks this season came from different camps, but managed to meet comfor...

Andrea Pompilio : Calvin Klein Collection : Daks

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.

Curation : To.Be : Print All Over Me

Micro Trends

Elemental Beauty

As consumers abandon the middle ground and live in temporary extremes in The Polarity Paradox, beauty brands are launching products that har...

Elemental : Weather : Seasonal

Design Directions

Material Pharmacy

Sarah da Costa, from the Central Saint Martins Textile Futures course, has created a new way for people to self-medicate with her project Materia...

Material Futures : Central Saint Martins : Material Pharmacy

Design Directions

London Collections: Men spring/summer 2015

London is quickly becoming the jewel in the crown of men’s fashion, and this season designers have upped the ante once more.

Liam Hodges : Sankuanz : Sibling

Micro Trends

Escapist E-journals

As consumers seek more meaningful travel experiences and personal fulfilment from the comfort of their armchairs, a range of new contemplative mu...

Travel Journalism : This Place : The Instrument

Design Directions

Graduate Fashion Week 2014

Gutsy, raw talent was prevalent this year during Graduate Fashion Week. At new location The Old Truman Brewery in London's East End, graduates and ...

Holly Jayne Smith : Rebecca Rimmer : Birmingham University

Design Directions

Google Cube

As media adjusts to consumers that are used to having things their own way, some film-makers are reconsidering this model and giving viewers grea...

Google Cube : Semi Permanent : Transmedia

Design Directions

Studio Savvy: Interior Design

The founders of Savvy balance global commercial projects with work focused on their local community.

Micro Trends

San Francisco Safari

Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...

Men : Affluent : Silicon Valley

Micro Trends

Tasteful Waste

Fast food, fast fashion and mass consumption are signs of the times. But the tide is turning as consumers become increasingly aware of the ris...

Waste Redux : Food Waste : Sustainability

Design Directions

The FvF Apartment

Digital interview magazine Freunde von Freunden’s Berlin Apartment brings the publication’s ethos to life.

Freunden Von Freunden : Home From Home Hospitality : Berlin

Design Directions

Golden Age

Designers are creating atmospheric and theatrical spaces for luxury brands that have a revivalist, cinematic feel. Mixing retro inf...

Golden Age : Cinema : Interiors

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Design Directions

Le Cinéma Olfactif

Fake butter, burnt popcorn and body odour – these are the scents of cinemas these days. But fragrance brand Folie à Plusieurs wants to bring romant...

Soho House : Cinema : Fragrance

Design Directions

Iconoclash

Designers and creatives alike are rejecting established notions of luxury by employing a tongue in-cheek fetishist approach to popular culture.

Modern Luxury : Pop Culture : Iconography

Micro Trends

Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘o...

Grey : Hair : Style

Micro Trends

Home-tail

As digital brands begin to lay down physical roots, their new bricks-and-mortar incarnations are coming to resemble homes and apartments. They ar...

Home : Apartment : The Line

Design Directions

No Fish No Nothing

For its spring/summer 2014 No Fish No Nothing collection, French fashion house Kenzo drew inspiration from the oceans when desi...

Kenzo : Digital Pop Up : Fashion Video