Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Estudio Yeyé: Branding

By adopting experimental practices and expressive processes, Estudio Yeyé creates work that redefines Mexican creativity.

50 Tacos : Ninigi : Almanegra

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

Design Directions

The Living Machine

What we once knew as nature continues to change under the impact of industrialisation. Drawing on the tensions shaping this new landscape, artist...

Whole-system Thinking : Anthropocene : Environment

Design Directions

Gyrecraft

Commissioned by Selfridges for its Project Ocean campaign, Gyrecraft is a journey into plastic transformation.

Studio Swine : Gyrecraft : Selfridges

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...

Neo-Detox : Alcohol : The Springs

Design Directions

Type Reinvented

Digital art studio FIELD and typography company Monotype have created three digital installations that examine themes of language, space and ...

Field : Monotype : Typography

Micro Trends

Personal Appsistants

After years of automated customer service, the personal approach is making a comeback.

Customer Service : Apps : Personal Commerce

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...

Harvey Nichols : Shoplifters : Rewards Programme

Design Directions

Snask: Branding and Film-making

In the heart of Stockholm, Snask is tearing up the rule book and challenging ingrained beliefs about design, even for its corporate clients.

Snask : The Washington Post : Branding

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

Design Directions

Everlane Transparent City

E-tailer Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced ...

Everlane : Transparent City : Hyper-local Retail

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...

Neo-Kitsch : Anagrama : Branding

Micro Trends

Mumbai Safari

Mumbai is at the epicentre of change in India. The city is brimming with people, ideas and businesses, all of which are set to prosper in an enga...

Mumbai : Whole-system Thinking : Raising The Bar

Micro Trends

Seasonless Style

Relentless seasonal cycles have become untenable and the luxury industry is re-inventing products and services that can cut across seasons, generat...

The Row : Faye Toogood : Bowndling

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...

Nike : 45 Grand : Nike+

Design Directions

Wabi Sabi

Notions of transience and imperfection, which dominate Japanese aesthetic tradition, are giving rise to a new design direction in packaging that ...

Wabi Sabi : Packaging : Estudio Yeyé

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.

Milk : Milk Factory : Optimisation

Design Directions

MTV Bump

‘I want my MTV’ has turned into ‘I Am My MTV’ in a bold re-brand.

MTV : Emoji : GIF

Design Directions

Dark Fictions

The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direct...

Neo-tolkienism : Occult : Packaging

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail