Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

South Kensington Club

The South Kensington Club is a private members’ club that focuses on wellness, health, culture and travel.

Design Directions

Pure Disruption

Cutting through the dense information overload in visual culture, packaging designers are adopting a reductive and regimented aesthetic – but with ...

Pure Disruption : Packaging : Nourcy

Micro Trends

Mission Media

Media companies are committing to potentially polarised beliefs without fear of alienating subsets of society.

Refinery29 : Independent Magazine : Germany

Micro Trends

Milan Safari

Known as an industrial city with a flair for fashion, Milan is beginning to blend age-old tradition with modern innovation.

Milan : The Convergence Economy : Luxury

Design Directions

The Net Set

Fashionistas worldwide have been invited to join an elite community platform that offers a fresh source of shopping inspiration.

The Net Set : Social : App

Design Directions

Graduate Fashion Week 2015

During Graduate Fashion Week 2015 designers presented collections that explored new aesthetics, experimental materials and unexpected textures and ...

Graduate Fashion Week 2015 : London College Of Fashion : Central Saint Martins

Micro Trends

Ancient Appetites

Brands and consumers are re-adopting our ancestral eating habits – from the thousand-year-old recipes of Hindu India to the primal diets of our Pa...

Ancient Appetites : Ayurveda : Paleo

Design Directions

Mischer’Traxler: Product and installation

Fusing traditional handcraft with mechanical systems, Katharina Mischer and Thomas Traxler create objects and installations that challenge and cr...

Mischer'Traxler : Vienna : Perrier-Jouët

Design Directions

Glossier

Glossier is a cosmetics line designed for the networked Millennial who is bored by perfection and wants a product line that complements her, rathe...

Glossier : Emily Weiss : Cosmetics

Micro Trends

London Beauty Safari

To celebrate the publication of LS:N Global’s Beauty Futures Report 2015, we wandered the streets of London to discover the most interesting beau...

Covent Garden : Shoreditch : Mayfair

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.

Whole-system Thinking : Whole Chain Thinking : Kering Group

Design Directions

Nordea Markets

Design studio Snask revitalises an investment bank’s identity with a contemporary and playful rebrand.

Nordea Markets : Snask : Bank

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.

Motivation : Marketing : Fitness

Design Directions

Listeners Project

A film-making collective is racing to create shorts in just 24 hours in London’s disused spaces before their sets are lost for ever.

Listeners Project : Ephemeral : Convergence

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

Design Directions

4NewsWall

Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.

Microcommunication : Channel 4 News : GIFs

Design Directions

The Principals: Immersive Architecture

New York-based cross-disciplinary studio The Principals creates immersive projects that generate additional experiences beyond the physical.

Responsive Architecture : Installation : Soundscapes

Design Directions

Bistro In Vitro

A fictional restaurant imagines the future of in-vitro meat.

In Vitro : Meat : Dutch

Design Directions

Native Narratives

Influenced by pagan mysticism and the indigenous art of different cultures, this new design direction is a carefully balanced combination of an a...

Luxury : Cultural Fluidity : Retail Interiors