Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Auckland Safari

Auckland is a city experiencing an exciting period of transformation driven by a rising population, an optimistic business climate and a growing ...

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.

Underwear : The Athena Woman : Anti-authenticity Marketing

Design Directions

Ikea: Space 10

Space 10 is a future-living lab designed to engage the public in a debate about innovation.

Ikea : Space 10 : Lab

Micro Trends

The New Commune

Co-living is now seen as an extension of co-working, where community and convenience are on your doorstep.

Co-living : Co-working : WeWork

Design Directions

Cinnamon Projects

Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...

Cinnamon Projects : Incense : Series 01

Design Directions

Dystopia Illustrated

Illustrators are exploring contemporary dystopian narratives, merging surrealism and realism to create multilayered narratives.

Illustrator : Surrealism : Realism

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.

Black Friday : Discounting : Zady

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.

Airbnb : Scotch & Soda : Amsterdam

Design Directions

Schemata Architects/Jo Nagasaka: Interiors and product

Tokyo-based studio Schemata Architects imbues interiors with a sense of movement and transience.

Schemata Architects : Jo Nagasaka : Interiors

Micro Trends

London 2015 Safari

In a perpetual battle to be considered the best city in the world, London shone brightly in 2015 with a range of new retail, hospitality and well...

London 2015 Safari : The Convergence Economy : The Optimised Self

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.

SMS : Text Commerce : Brand Communication

Design Directions

#OptOutside

US outdoors retailer REI has launched #OptOutside, a call to arms against Black Friday.

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...

Employment : Branding : The Studio

Micro Trends

Transperiences

Brands that once offered transparent narratives are now creating transparent experiences.

Transparency : Everlane : Patagonia

Design Directions

Vollebak

Vollebak is an extreme sportswear brand built for training the mind and not merely the body.

Vollebak : Extreme Sport : The Optimised Self

Design Directions

Fernando Laposse: Food and product design

As the realms of food, product and design continue to converge, Mexican multidisciplinary designer Fernando Laposse is building a reputation for hi...

Fernando Laposse : Multidisciplinary Designer : Ephemeral

Micro Trends

Thought-leadership Travel

A new wave of holidays aimed at entrepreneurs, creatives and Silicon Valley types blend cultural experiences with dialogue and debate.

Bleisure : Cultural Tourism : Thought Leadership

Design Directions

Naxos

Naxos, Make’s gender-neutral, technology-driven skincare line is an answer to 21st-century problems.

Gender Neutral : Digital Agressors : Naxos

Design Directions

Poly-reality

‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and ge...

Anti-authenticity Marketing : 3d Modelling : Hunter

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.

Wieden + Kennedy Portland : Advertising : Marketing