Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Constructing Connectivity

Constructing Connectivity converts the raw power of muscle movement into patterns for fabric-weaving.

Design Directions

Dutch Design Week 2015

At this year’s Dutch Design Week, designers tested and challenged perceptions of the material world.

Design Academy Eindhoven : Materials : Virtual World

Micro Trends

Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typography : Langugae : Graphics

Design Directions

Series 3

Louis Vuitton’s phygital exhibition Series 3 took visitors inside creative director Nicolas Ghesquière's mind.

Louis Vuitton : Series 3 : Creative Phygital

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.

Bricks And Mortar : Revelation Brands : Discovery

Design Directions

The Incredible Intergalactic Journey Home

Online publisher Lost My Name is back with its most ambitious personalised picture book to date.

Personalisation : Books : Picture Book

Design Directions

i29: Interior Architecture

Creating a sense of revelation and curiosity through spatial interventions is at the heart of Amsterdam-based interior design studio i29.

I29 : Interior Architecture : Revelation Brands

Micro Trends

Tipsy Tea

Brands are combining alcohol and tea to add an extra layer of complex flavour and a healthy twist to the drinking experience.

Tea : Alcohol : Alco-Health

Design Directions

S/S 2016 Fashion Week design directions: Part 2

In the second part of our report on the key themes that defined spring/summer 2016, LS:N Global explores the influence of gaming culture, sci-fi ...

Spring Summer 2016 : Nicolas Ghesquière : Sadie Williams

Design Directions

Genuine Liquorette

At Genuine Liquorette, the cocktails come in cans and the bartender is optional.

DIY Cocktails : Raising The Bar : New York

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....

Third-stage Globalisation : Life-lodging : Connectivity

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.

Ceremonial : Wellness : Rituals

Design Directions

Spring/Summer 2016 Fashion Week directions: Part 1

LS:N Global examines the design directions that defined the season.

Spring/summer 2016 : Marni : Chanel

Design Directions

Land’s End

British app developer ustwo’s first virtual reality game Land’s End offers a glimpse into the future of VR.

Ustwo : Land's End : Virtual Reality

Micro Trends

Rio de Janeiro Safari

Natural beauty and a colourful past have always made Rio de Janeiro an attraction, but as the host of the 2016 Olympic Games, the city is keen to...

Rio De Janeiro : Rio : Neo-Tasting Menus

Micro Trends

Geo Quests

Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.

Magic Hour : Peak Performance : Geotagging

Design Directions

London Design Festival 2015: Design Directions

A dark and esoteric mood was in evidence this year, marked by the use of primordial materials, violent processes and optical effects that challen...

London Design Festival 2015 : Fredrikson Stallard : Shelley James

Design Directions

The Cloakroom

Faye Toogood Studio put craft and craftsmanship on the map at London Design Festival.

Faye Toogood : The Cloakroom : Design