Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.

Melbourne : Australia : Safari

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Design Directions

Global Change Award

H&M’s non-profit-making Conscious Foundation aims to close the loop for fashion through its Global Change Award.

H&M : H&M Conscious Foundation : Sustainability

Micro Trends

Smart Search

Global – Introducing artificial intelligence in retail is enabling brands to create smarter searches.

IBM Watson : Artificial Intelligence : Predictive Retail

Design Directions

Maison & Objet 2016

In a vibrant show, brands from across the globe presented contemporary products and interiors at Maison & Objet spring/summer 2016 that celebrated ...

M&O : Luxury Design : Maison & Objet

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.

Newsletter : Futuretainment : Margot Vs Lily

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.

Hotel Retail : Room Service : Millennial Mindset

Design Directions

The Perennial

From the food to the menus to the aquaponic system, this restaurant has the ambitious aim to be ‘the most environmental ever’.

Trash To Table : Aquaponics : San Francisco

Design Directions

Map: Industrial Design

Map presents a new format for the design industry, where each creative decision is backed by strategic insight.

Map Project Office : Internet Of Things : SAM Labs

Micro Trends

Blockchain Consumerism

Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and services.

Blockchain : Provenance : Trust

Design Directions

Tiger Beer Coaster

Many people believe that a few cold beers can aid creativity. In 2015, LS:N Global reported on packaging that attests to this. Tiger Beer decided t...

Tiger Beer : Coaster : Film Making

Design Directions

Abstract-erotic

A contemporary vision of erotica is being explored. Sex is being presented in a playful and stylised context, employing abstract representations ...

Eroticism : Odiseo : She Comes First

Micro Trends

Boutique Boxing

Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...

Boutique Boxing : Fight Club : Empowered

Design Directions

Barcode

Design agency Anti has provided a new visual identity for Norway’s first city skyline, Barcode.

Barcode : Anti : Identity

Design Directions

Ryan Romanes: Art Direction and Branding

Melbourne-based designer and art director Ryan Romanes constructs visual narratives that have the power to engage all the senses.

Art Direction : Melbourne : Branding

Micro Trends

Recycling Rebranded

Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.

Recycling : Closed-loop : H&M

Design Directions

The New Stand

The New Stand is a fresh take on the subterranean newspaper kiosk, designed to bring 21st-century retail underground.

Kiosk : Underground : New York

Design Directions

Neuro-graphic

Designers are drawing on patterns created by brain waves, movement tracking and biometrics to create a visual lexicon for communicating emotions.

Emotional Analytics : Biometrics : Neuro-marketing

Micro Trends

The Art of Sipping

The idea of slowly sipping and savouring straight liquor is making a comeback.

Sipsmith : Bacardi : Alcohol

Design Directions

Design Miami/ 2015

A strong global influence was clear at this year’s Design Miami/ 2015, as designers built deep cultural and environmental narratives into their w...

Luxury Design : Furniture : Materials