Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Data Designers

Data is the latest design tool in town and it is being used to shape better decisions on product development and marketing.

Data : Advertising : Lyst

Design Directions

Zeitguised: Digital Image-making

Berlin-based Zeitguised manipulates tangible objects and textures from the physical world to create surrealist visuals that are only conceivable in...

Zeitguised : CGI : Computer Aided Design

Design Directions

Autumn/winter 2016 Fashion Week directions: Part 2

In the second part of our report on the key design directions of the autumn/winter 2016 Fashion Week shows, we examine the treatments and visual re...

Autumn/winter 2016 : Fashion : Gucci

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.

Whole System Thinking : Radical Transparency : Sustainability Futures

Design Directions

Wellness

Madrid-based fashion label Wellness has created Dubai, a water brand and dedicated website with eco-conscious, fitness and educational credentials.

Wellness : Dubai : Fashion

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...

Backlash Brands : Controversy-courting : Righteous Retail

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Design Directions

Block’hood

Block’hood teaches people of all ages how the built environment works using a Minecraft-style interface.

Block'hood : Gaming : Architecture

Design Directions

Autumn/winter 2016 Fashion Week directions: Part 1

Radical futuristic scenarios and design techniques associated with heavy industry were among the diverse themes examined by designers this season. ...

Acne : Tod’s : Marni

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Design Directions

Pocopay

Design agency AKU recognised that the user experience in finance was in dire need of an update, so helped to design and launch Pocopay, a new desig...

Pocopay : Estonia : AKU

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...

Neutral Culture : Agender Retail : Beauty

Design Directions

Stockholm Design Week 2016

From the traditional to the avant-garde, a variety of intriguing furniture and products set the standard for contemporary Scandinavian design at ...

Interior Design : Scandinavian Design : Nordic

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

Design Directions

Burberry February

British luxury brand Burberry is enabling people to pre-order and shop for items straight from its runway show.

Burberry : Seasonless : Snapchat

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Design Directions

Milk Makeup

Milk Makeup is a low-maintenance beauty line aimed at empowered, ambitious, entrepreneurial girls.

Milk : Makeup : Beauty

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage