Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Thomas Traum: Digital Image-Making

Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visu...

Poly-reality : Digital : Thomas Eberwein

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.

Social Wellness : Social Clubs : Apps

Design Directions

Urban Dimensions

New spatial and digital initiatives are injecting a sense of discovery into the urban landscape by unlocking new viewing angles with a ju...

Revelation Brands : Field : Urban Landscape

Design Directions

Sea Hero Quest

Sea Hero Quest is a mobile game that is helping to speed up research into dementia.

Deutsche Telekom : Glitchers : Gaming

Micro Trends

Digital Disorders

When it comes to looking after our skin, we must combat our digital habits.

Skincare : Protective : HEV Rays

Design Directions

Act of Love

Condom manufacturer Sagami Original’s visual dictionary of courtship rituals is the first of its kind.

Sagami Original : Sagami Rubber : Condoms

Design Directions

Milan Salone 2016: Design Directions Part 2

In the second part of our Milan Salone Internazionale del Mobile review, LS:N Global reports on the emerging fascination with subtly fetishistic, s...

Milan Salone 2016 : Formafantasma : Fernando Mastrangelo

Micro Trends

The New Letter

Publishers are rethinking newsletters to keep younger audiences engaged.

Newsletters : Email : Opt-in Culture

Design Directions

The Nature of Motion

Nike’s Salone Internazionale del Mobile exhibition made a strong case for why a sportswear brand could feature at a furniture show.

Nike : Salone Del Mobile : Milan Salone Del Mobile 2016

Design Directions

Milan Salone 2016: Design Directions Part 1

Designers presenting at this year’s Salone explored a tongue-in-cheek, flamboyant aesthetic that elevated plastic finishes and bright synthetic mat...

Milan Salone 2016 : Dan Adlešič : ECAL

Micro Trends

Mobile Money

Digital-first banks optimised for mobile and with a focus on user experience and convenience could spell the end of retail banking as we know it.

Mobile Banking : Financial Services : Digital-natives

Design Directions

Pat McGrath Labs

Make-up artist Pat McGrath demonstrates how to use Instagram to create a cult following for a brand before it has even been launched.

Instagram : Pat McGrath : Makeup

Micro Trends

Snapshot News

Global – As their audiences move to mobile, news outlets are streamlining their content to fit smaller contexts and shorter attention spans.

Mobile News : Quartz : Refinery29

Design Directions

Juicero

The Juicero Press is a home cold-press juicing system that offers convenience to California’s health-conscious consumers.

Juicero : Farm-to-glass : Cold-press Juice

Micro Trends

Aloha Raw

Move over sushi, step aside ceviche, poke is the hottest (coldest) new raw fish dish in town.

Hawaii : Los Angeles : Hawaiian Food

Design Directions

DVTK: Interactive Design

Kim Boutin and David Broner are DVTK, a London-based design studio known for creating experimental and playful online brand experiences.

DVTK : Kenzo : Interactivity

Design Directions

Lululemon Lab

New York – Yoga-inspired athletic clothing label Lululemon has created a laboratory concept that tailors garments to suit specific markets.

Lululemon : Lab : New York

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...

Gen Viz : Sensory : Maisie Cousins

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...

The E-motional Economy : ASMR : Tactility

Design Directions

Dream Adventures

Expedia’s latest campaign uses 360-degree cameras and live streaming technology to bring locations such as the plains of Argentina and&nb...

Expedia : Projection Mapping : Dream Adventures