Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...

Black Rock : Whiskey : Bars

Design Directions

Info-morphing

Infographic designers are drawing on biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colo...

Digital Footprint : Organic : Infographics

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.

Online Identity : Algorithms : The Sharded Self

Design Directions

Mathery Studio: Multidisciplinary design

Design studio Mathery is renowned for its playful creative work that elevates everyday materials.

Mathery : Multi-disciplinary : Photography

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...

Spirituality : Skincare : Shamanism

Design Directions

Mini Vision Next 100

BMW by unveiling its Mini Vision Vehicle, designed with a focus on personalisation and interior simplicity.

Mini Vision Next 100 : Automotive : Personalisation

Micro Trends

Delivery-only Restaurants

Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.

Delivery : David Chang : Food Delivery

Design Directions

Graduate Fashion Week 2016: Design Directions

During Graduate Fashion Week 2016 designers presented collections that explored new aesthetics, experimental materials and unexpected textures ...

Graduate Fashion Week : Material Experimentation : Neutral Culture

Design Directions

Home Economics

The exhibition at this year’s British Pavilion presented a range of innovative solutions to address the country’s housing crisis.

Venice Architecture Biennale 2016 : Housing : Finance

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy

Design Directions

Première Pièce

Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.

Google France : Prémiére Piece : Creative Phy-gital

Design Directions

Soft Aid

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...

Healthcare Futures : Wellness : Branding

Micro Trends

Fresh-batch Beauty

Beauty brands are embracing the philosophy that fresh, small-batch production methods yield quality products.

Natural Beauty : Organic Beauty : Customisation

Design Directions

Hyper-reality

Hyper-reality is a dystopian vision of the future in which augmented reality dictates the way that people interact with their surroundings.

Keiichi Matsuda : Hyper-reality : Augmented Reality

Micro Trends

Countertop Connoisseurs

Technology is enabling drinks consumers to explore their palates in the comfort of their own home.

Connoisseurship : Beverages : Somm

Design Directions

The Collective: Old Oak

The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.

Co-living : The Sharing Economy : Urban Housing

Micro Trends

Community TV

Digital technology is enabling a new wave of start-ups to curate and build video content around communities of like-minded individuals.

Gen Viz : Revelation Brands : Mega-Systems

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.

Estée Lauder : Sephora : Skincare