Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Neuro

Clement Balavoine's digital fashion brand shows how video game technology could transform the industry.

Neuro : Fashion Industry : Augmented Reality

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...

Food Packaging : Anti-Authenticity Marketing : GMO

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.

Airbnb : The Sharing Economy : Hospitality

Design Directions

Samara

Airbnb’s new design studio will draw on the company’s experiences to develop new services for connection, commerce and social change.

House Vision 2016 : Airbnb : Community

Design Directions

Aaron Tilley: Still Life Photography

With a distinctly minimal yet dramatic style, photographer Aaron Tilley uses food as an abstract still life medium to create scenes that engage and...

Food Photography : Visual ASMR : The Gourmand

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...

Brand Educators : Lifelong Learning : Immortal Brand

Micro Trends

Highly Sensitive

For consumers, skin sensitivity is the new anti-ageing.

Sensitive Skin : Pollution : Skincare

Design Directions

Everytable

At Everytable, everyone can afford to eat well.

Everytable : Los Angeles : Take Away

Design Directions

Material Mischief

Designers are translating the aesthetic language of desire and seduction into playful objects and spaces. Indulgent materials and bodily forms offe...

Visual Merchandising : Art Direction : Skin-sensual

Micro Trends

Motherhood Bites

New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.

Motherhood : Parenting : Restaurants

Design Directions

Biocol Labs

Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.

Biocol Labs : Studio AH-HA : Supplements

Design Directions

Studio AH-HA: Branding

Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...

Studio AH-HA : Tetra : Anti-Authenticity

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.

Connected : Smart Fabric : Big Data

Design Directions

Urby Staten Island

Urby Staten Island is a new rent-only residential development with experience and community at its heart.

Urby Staten Island : Architecture : Apartments

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...

Luxury : CGI : Digital Aesthetic

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.

Neutral Culture : Fragrance : Makeup

Design Directions

Sonos 101G

The new Sonos flagship store challenges retail conventions by encouraging consumers to kick back and relax.

Sonos : Flagship : Retail

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.

Revelation Brands : Visual Merchandising : Serendipity

Design Directions

Shakespeare ReFASHIONed

A multisensory campaign by Selfridges weaves the works of Shakespeare into the fabric of contemporary design and culture.

Selfridges : Explorium Retail : Shakespeare ReFASHIONed

Design Directions

Archiproba: Interior Architecture

Interior design practice Archiproba focuses on the sentimental aspect of spaces to highlight the emotional value of architecture. ‘I valu...

Interior Architecture : Beauty Spaces : Minimal