Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Spring/summer 2017 Fashion Week: Part 1

Messages of female empowerment and irreverent DIY embellishments were among the themes and treatments presented by designers this season. LS:N Glob...

Micro Trends

Beyond the Label

Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provided on fo...

Transparency : Target : Labels

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.

New Bricolage Living : Google : Typography

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Micro Trends

Surprise Destinations

Luxury travel consumers are tired of choice and instead are looking for experiences that surprise.

Luxury Travel : Concierge : Revalation Brands

Design Directions

The 67% Project

The 67% Project saw Refinery29 adjust their art direction to accurately represent US women's body shapes for one week.

Refinery29 : Body Positive : Real Talk

Design Directions

London Design Festival 2016: Design Directions

Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...

London Design Festival 2016 : Studio Swine : Eat Taipei

Micro Trends

Band Brands

Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...

Merchandise : Fashion : Anti-Authenticity

Design Directions

PANDA

PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.

OMA : The Sharing Economy : Airbnb

Micro Trends

Anti-choice Architecture

Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...

Stuffocation : Anti-Choice : Minimalism

Design Directions

Forests

Forests is a series of temporary installations that challenge our perception of public spaces and translate the ideas of the sharing economy into t...

MINI Living : Placemaking Futures : London Design Festival

Design Directions

Beast & Burden: Food Styling

Cross-disciplinary studio Beast & Burden challenges conventional perceptions of food through sculpture, photography and moving images. Its playful...

Beast And Burden : Sensory Assault : Food Styling

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.

Immortal Brand : Luxury : Education

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...

Beauty : The E-motional Economy : Branding

Design Directions

#TOMMYNOW

Tommy Hilfiger's latest fashion event ditched runway convention to create a carnival of couture.

Destination Retail : New York Fashion Week : Tommy Hilfiger

Micro Trends

Culinary Diplomacy

Welcome to a new wave of Culinary Diplomacy, where food is used to forge closer relationships with consumers.

Chefs-in-residence : The E-motional Economy : In Situ

Design Directions

Oddsson

Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.

Hostel : Hotel : Reykjavik

Micro Trends

Seeing Sound

Podcasts are adapting to a visual-first culture.

Podcasts : Transmedia Futures : Audio

Design Directions

Small World

The Small World pop-up restaurant by m ss ng p eces for Google was designed to appeal to culinary adventurers.

Google : Real-time Translation : Augmented Reality

Micro Trends

Pro-formance Training

Performance technology is growing up.

Wearable Tech : Self Quants : The Optimised Self