Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.

Culture : Society : LGBT

News

Stat: UK life expectancy rises with more people set to reach 100

According to new figures from the Office for National Statistics (ONS), boys born in the UK in 2023 can expect to live an average of 86.7 years, wh...

Health : Society : UK Life Expectancy

News

Stat: Gen Z are being priced out of the nightlife economy

Rising costs and safety concerns are keeping young people out of the UK’s nightlife scene, according to a new report from the Night Time Industries...

Nightlife : Youth : Finance

News

Stat: Millennials to overtake Gen X in beauty spending by 2034

Gen X is currently the dominant force in global beauty spending, with the generation set to contribute an additional $150bn (£119bn, €141bn) to the...

Beauty : Society : Retail

News

Stat: TV overtakes mobile as primary device for YouTube viewing

YouTube’s dominance in streaming is shifting screens. According to CEO Neal Mohan’s annual letter, TV has now overtaken the mobile as the primary d...

Technology : Pop-culture & Media : Society

News

Stat: Younger travellers set sail as the cruise industry gains momentum

The cruise industry is riding a wave of renewed popularity, driven by a younger, more engaged demographic.

Travel & Hospitality : Society : Health & Wellness

News

Stat: Europeans prioritise wellness over sustainability in food choices

A new survey from the EIT Food Consumer Observatory reveals a declining focus on sustainability in European diets, with only 9% of respondents prio...

Sustainability : Food & Drink : Society

News

Stat: Fragrance becomes the second-largest luxury beauty category in 2024

Fragrance took centre stage in beauty retail in 2024, emerging as the second-largest category in prestige beauty behind make-up, according to year-...

Beauty : Luxury : Retail

News

Stat: Consumers admit to choosing inaction on climate change due to eco-guilt

More than a quarter of people (28%) in 31 countries fall into the category of ‘anxious inactives’, according to the latest GlobeScan Healthy & ...

Society : Sustainability : Retail

News

Stat: Teens say Victoria’s Secret Pink is one of North America’s coolest brands

According to YPulse’s annual Cool Brands Report, released in early 2025, 71% of North American teenagers say it is important that the brands they p...

Fashion : Youth : Society

News

Stat: Super Bowl smashes viewership records

Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...

Sports & Leisure : Advertising & Branding : Pop-culture & Media

News

Stat: US wellness economy surpasses £1.6 trillion milestone

The US wellness economy has officially surpassed £1.6 trillion ($2 trillion, €1.9 trillion) for the first time, according to a new report from the ...

Finance : Health & Wellness : Society

News

Stat: Increasing amount of microplastics in placentas linked to premature births

New research presented at the Society for Maternal-Fetal Medicine has found that microplastic contamination in placentas is more than 50% higher in...

Health : Sustainability : Stat

News

Stat: Americans want plant-based meat to be cheaper not taste better

Lowering prices, rather than improving taste, could drive wider adoption of plant-based meat alternatives, according to a study published in Procee...

Finance : Food & Drink : Society

News

Stat: LGBTQ+ employees still face widespread workplace discrimination

As LGBTQ+ History Month begins, new research from Stonewall highlights the persistence of workplace discrimination against LGBTQ+ employees in the UK.

Society : Work : Identity

News

Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...

Health & Wellness : Luxury : Travel & Hospitality

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.

Technology : AI : Gen Zalpha

News

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...

Society : Edelman : Trust Barometer

News

Stat: Affordability and gymtimidation shape Middle East fitness boom

Cost remains the primary obstacle preventing people from joining a gym, according to the UAE & KSA Health & Fitness Report 2025, the region...

Sport : Leisure : Health

$Stat: Ideological fractures and mistrust in democracy plague Gen Z$

News

Stat: Ideological fractures and mistrust in democracy plague Gen Z

New research for Channel 4 exposes deepening gender divides among Gen Z in the UK.

Society : Youth : Gen Z

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