The Awe Economy

Micro Trends

The Awe Economy

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.
Travel & Hospitality : Design : Architecture
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
De:Store brings Web3 Retail closer

Viewpoints

De:Store brings Web3 Retail closer

Former Japanese fashion influencer Datz Itsuki Daito hopes to create a decentralised retail model for a Web3 world.
Retail : Media & Entertainment : Technology
Resale Redux

Markets

Resale Redux

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...
Retail : Fashion : Sustainability
Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
Open-door HQs

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail : Transparency : Hospitality
Five Retailers Embracing Hyperphysical Store Design

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.
Retail : Architecture : Design
Gated Retail

Micro Trends

Gated Retail

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.
Luxury : Retail : Fashion
Inflationary Loyalty Market

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.
Retail : Finance : Society
Neo-collectivists

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community : Neo-collectivism : Network
Membership Retail

Micro Trends

Membership Retail

A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...
Retail : Memberships : Loyalty
Retail-flation Responses

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail : Society : Technology
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