Five Beauty Retailers Deploying EQ-Commerce Strategies

Big Ideas

Five Beauty Retailers Deploying EQ-Commerce Strategies

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs consumer pr...
EQ : E-commerce : Commerce
The Rise of the Expert Influencer

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
The Overconsumption Mindset

Viewpoints

The Overconsumption Mindset

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number of eco-anxio...
Sustainable Fashion : Climate Change : Global Warming
Spiritual Cosplay

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth : Fashion : Society
In our Body Hostility Era

Viewpoints

In our Body Hostility Era

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the public eye,...
Youth : Body Positive : Dieting
Scents and Scent-ability

Viewpoints

Scents and Scent-ability

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer, Matteo Magnani.
Beauty : Sustainability : Health And Wellness
Brand Innovation Debrief: Hæckels

Big Ideas

Brand Innovation Debrief: Hæckels

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.
Beauty : Sustainability : Technology
Chinese Beauty Consumer Myths

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...
Youth : Health & Wellness : Beauty
So Far, So What, Sephora?

Viewpoints

So Far, So What, Sephora?

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a big buzz.
Beauty : Retail : Wellness
Next-Gen R&D Labs

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.
Beauty : Manufacturing : Science
The Clean Beauty Evolution

Viewpoints

The Clean Beauty Evolution

David Hjalmarsson, co-founder of biome-friendly assurance mark Kind To Biome, predicts how the clean beauty concept will evolve to encompass beauty...
Beauty : Skincare : Sustainability
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